Email marketing is one of the oldest digital marketing methods but with a genuine list of subscribers and some interesting news and resources, email marketing can deliver high returns on investment to many types of business. Use your own list of contacts or incorporate a website subscription box to build your email marketing list of contacts.
- Email marketing software setup
- Open and click-through tracking
- Extensive reporting and analysis
- Ongoing management options
- Prices start at £49
How does email marketing work?
After website launch and some online profile building, you should be inundated with enquiries, leads and customers. Visitors who choose to provide their email in a transaction or choose to be on your mailing list, can become your email marketing database.
Each month you can send out your latest targeted marketing messages to the database you have gathered and receive performance reports, tracking email opens and clicks through to your website.
- Industry standards suggest that roughly around 25% of recipients will open the email
- Of course you can’t send out an email every day and expect these kinds of results!
- A scheduled, high quality email sent out once or twice a month, will deliver impressive conversion rates
