How does email marketing work?
After website launch and building some brand awareness, you should be inundated with enquiries, leads and customers. Those who choose to provide their email in a transaction or choose to be on your mailing list, will become your email marketing database.
Each month you can send out your latest targeted marketing messages to the database you have gathered and get click reports.
- Industry standards suggest that roughly around 25% of recipients will open the email
- 10% will click through to find out more about your offer.
- Of course you can’t send out an email every day and expect these kinds of results!
- A scheduled, high quality email sent out once or twice a month, can deliver the highest conversion rates available from all distribution channels.
- Email marketing software setup – £99
- Monthly email marketing management – from £99 per month
Client advice section: Website marketing advice
- Word of mouth / networking
Tell friends, family, colleagues past customers and more about your website - Search engine optimisation
Climb higher in the search results to increase visitors - Social Media Marketing
Interact with customers to increase awareness and interest - Pay per click advertising
Display ads across the web & only pay for clicks to your site - Email marketing
Collect email addresses from customers and website subscriptions then send them targeted messages
