As so much of modern life revolves around technology; Internet marketing has been shown to offer small and medium scale businesses, the highest returns on investment when compared to television, radio, events, sponsorship and direct mail marketing methods.
Internet marketing strategies involve many different techniques, all revolving around your website – which acts as the foundation of your on-line presence. A new design will set you apart from your competition and improve the conversion rate of customers that you can get to your site, but the next step is to start attracting more visitors, as efficiently as possible.
How to promote a new website after launch
Many people who are new to internet marketing, think that after launch, a website will behave like a print magazine advert - assuming it will be visible to, and viewed by the whole web.
It would be better to consider a website as the ultimate interactive catalogue of of your business and services – a highly customisable, interactive tool used to attract and convert potential customers into sales.
Much like a printed catalogue – a website should represent the business professionally and then be distributed to as many people as possible – with targeted distribution, offering higher returns on investment.
One of the greatest advantages of the internet lies in the cost-efficiency of distribution and the ability to promote globally at a fraction of the cost of conventional marketing mediums. The other great aspect is the ability to track almost every customer interaction and click across the web and back to your site, through to an enquiry or sale.
Tracking and analysis
The analysis of tracking data can reveal the performance of your website, click-adverts, email campaigns and social media activity, enabling us to determine what works, what doesn’t and where key opportunities lie.
All websites from Alloy come with Google Analytics tracking installed so you can access the data and have a look yourself. But chances are you will need professional support to get the most out of this data. Ongoing analysis and recommendations are provided free to customers who receive monthly marketing support. Read more on the Google Analytics analysis service.
What are the best tactics to promote your website?
With so many options available and with some offering better value to certain types/scales of organisation, smaller businesses can benefit from professional assistance in developing a cost-effective marketing strategy. The general areas that should be covered can seen below roughly in order of cost-efficiency.
- Word of mouth / networking
Tell friends, family, colleagues past customers and more about your website - Search engine optimisation
Climb higher in the search results to increase visitors - Social Media Marketing
Interact with customers to increase awareness and interest - Pay per click advertising
Display ads across the web & only pay for clicks to your site - Email marketing
Collect email addresses from customers and website subscriptions then send them targeted messages
