Social Media Marketing
Facebook now has over half a billion users worldwide, whilst twitter, buzz and linkedin are growing and productive environments for businesses to interact with each other and potential customers. To compliment a business website and SEO services there are a range of social media marketing services, carefully selected to best suit your business message, requirements and budget.
Embracing new technologies, collaborating with and learning from the vast on-line digital marketing community, enables clients to benefit from the latest and greatest ‘white-hat’ social media optimisation techniques. Keep up to date with social trends that could influence your Internet marketing success and also gain valuable feedback on the best way to harness social media to boost your brand and drive sales.
Social media marketing aims and objectives:
Community building:
- Social networks are places where people look for others sharing similar interests.
- If your business (and the market your business operates in) can in some way provide use or interest to the on-line community, it’s possible to build strategic online relationships with customers.
- Satisfied and loyal customers can be encouraged to provide testimonials, leave reviews and feedback, enhancing trust in your brand.
Whilst potentially gaining the benefits of free brand awareness from customers recommending you to their own social networks, visitors coming from these kinds of sources tend to have very high conversion rates.
Brand building
- Every social media campaign aims at increasing awareness and motivating people to communicate with each other about a brand.
- Encourage on-line discussion about your brand and you can boost reputation, visibility and recognition.
- Respond to enquiries, concerns and complaints to diffuse potential problems and demonstrate a modern, interactive and responsive impression of your business
Traffic generation
- Publishing links back to your website home page and especially individual pages (deep linking) on social networks is a great way of increasing the awareness of your business as a whole.
- Deep links enable visitors on your social media sites, to bypass your home page and go straight to the service or product page they were after.
Reputation management
- Online reputation management aims to monitor and respond to the online discussion of your brand, products and services.
- Take this one step further by encouraging customers to leave recommendations, your business can gain traffic that is highly relevant and converting.
- Online reputation management can also be implemented in a very selective way, as social media channels can be used to target specific demographics within tight geographic locations.
Social Media Marketing Packages
Starter packages from £200
- Account setup on facebook, twitter, Linked-in, Google+, Youtube
- Accounts populated with UNIQUE content & links to specific pages on your website
- Creation of social profile artwork for your brand
- Insertion of Like and tweet sharing links into your website
- Account management for 1 month, whilst working with you to learn how to contribute
- Master account setup with either Hootsuite or Tweetdeck (free)
- 100 x unique, scheduled messages for 2 months at a time
- Seep-links to pages on your website and items of potential interest to the target demographic
- These scheduled messages do their work in the background whilst you can get on with work
- All access and logins are handed over at launch – there’s no tie-ins
- It’s easy to add manually to the flow of content being pushed out across the networks
- Of course social media works better when you interact with your community whenever possible
