Your customers are spending increasing amounts of time on social network sites
Facebook now has over half a billion users worldwide, whilst twitter, buzz and linkedin are growing and productive environments for businesses to interact with each other and potential customers. The key features that this new technology provides for smaller business are:
- Cost effective and easy way to interract with the online community
- Build brand awareness
- Manage your online repuation
- Enhance any existing customer relations management (CRM) efforts
Social media marketing advantages
Interact with the online community
- Social networks are places where people look for others sharing similar interests.
- If your business (and the market your business operates in) can in some way provide use or interest to the on-line community, it’s possible to build strategic online relationships with customers.
- Satisfied and loyal customers can be encouraged to provide testimonials, leave reviews and feedback, enhancing trust in your brand.
- Whilst potentially gaining the benefits of free brand awareness from customers recommending you to their own social networks, visitors coming from these kinds of sources tend to have very high conversion rates.
Brand building
- Every social media campaign aims at increasing awareness and motivating people to communicate with each other about a brand.
- Encourage on-line discussion about your brand and you can boost reputation, visibility and recognition.
- Respond to enquiries, concerns and complaints to diffuse potential problems and demonstrate a modern, interactive and responsive impression of your business
Reputation management
- Online reputation management aims to monitor and respond to the online discussion of your brand, products and services.
- Take this one step further by encouraging customers to leave recommendations, your business can gain traffic that is highly relevant and converting.
- Online reputation management can also be implemented in a very selective way, as social media channels can be used to target specific demographics within tight geographic locations.
Service prices
Social media marketing prices
SMM Starter Package – £200
- Set up of accounts on facebook, twitter, Linked-in and Google Buzz
- These account profiles are populated with UNIQUE content & links to specific pages on your website
- Accounts are managed for 1 month, whilst working with you to learn how to contribute
- Configuration of a master account with either Hootsuite or Tweetdeck
- Populated with 100 x unique, scheduled messages for 1 month at a time with deep-links to pages on your website and items of potential interest to the target demographic
- These scheduled messages are published in the background whilst you can get on with work
- It’s easy to add manually to the flow of content being pushed out across the networks – of course social media works better when you interact with your community whenever possible
- All access and logins are handed over at launch – there’s no tie-ins
SMM Management Package 1 - £300 p/m
- As above but with
- 500 x unique, scheduled messages for 1 month at a time with deep-links to pages on your website and items of potential interest to the target demographic
- Brand monitoring and weekly CRM analysis
- No contract & no cancellation charges
Client advice section: Promoting your new website
- Word of mouth / networking
Tell friends, family, colleagues past customers and more about your website - Search engine optimisation
Climb higher in the search results to increase visitors - Social Media Marketing
Interact with customers to increase awareness and interest - Pay per click advertising
Display ads across the web & only pay for clicks to your site - Email marketing
Collect email addresses from customers and website subscriptions then send them targeted messages
