As Google continues to test and roll out new layouts for their search results pages, here are a few observations that may help your local SEO strategy.

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A couple of useful videos from the head of search quality at Google, Matt Cutts. Hopefully this article will help to explain changes your website has seen in the volume of visitors from Google search over the last 6 months.

You may have been wondering how often to expect changes in your website’s search engine results performance, or be concerned that traffic has dropped recently. As Matt explains, the May Day update hit many small businesses, especially in their long tail search performance.

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Google, Bing, Yahoo, Ask – What’s the difference? Although the basic principle of operation for all search providers is the same, the subtle differences between them lead to different rankings on various engines.

If your business has a website optimised for Google, it may soon pay to notice of other emerging search engines and take advantage of key opportunities in this changing market. With over 200million users, twitter’s own search function could be considered as a potential competitor to conventional search, whilst Facebook’s search functionality may be a game changer in the coming few years. Users however are still more familiar with the more conventional search providers seen below.

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