The Farmer/Panda update is arguably the largest algorithmic change Google have implemented in the last 10 years and is reported to have affected the rankings of over 16% of websites on the internet. In many cases this has seen smaller, higher quality sites rise in the rankings whilst websites with thin or scraped content have lost ground in many areas.

Some are saying this  is a great win for smaller businesses struggling to compete in search, others are more cautious and suggest it was an excellent PR move after the recent poor publicity around Google search quality and their slow loss of US market share to the Bing / Yahoo Search network.

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Bounce rates are one of the most useful metrics when monitoring both your website usability / conversion-rate performance, as well as evaluating the success of other internet marketing investments.

Partially attributed to the increasing mobile accessibility of search, social networking sharing and link shortening services; growing numbers of website visitors are clicking links that bypass home pages and lead directly to product or service pages, blog posts and news articles.

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Custom website design for professional Asian bridal makeup artist based in Manchester, UK

The website features a custom visual design, built on a modified content management system (CMS). This enables easy and efficient editing and publishing via an intuitive and comprehensive web-based ajax interface.

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XL Pro Systems supply public, business and educational institutions with music technology and IT equipment from their new premises in Sowerby Bridge, Halifax.

They design and build recording-studio computers and also design, supply and build studio facilities. Through the website, it is possible to buy audio interfaces and studio equipment, studio monitors, PA speakers, lighting and accessories.

“Our Digital Audio Workstations are built from the ground up, with the highest attention to detail paid to component selection and design. With multiple testing stages and compatibility checks we can guarantee the best audio and visual performance at the best prices, whilst always focusing on the criteria that are most important to our customers – reliability and value for money.” – Matt from XL Pro Systems.

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Search results from Google, Bing and others are compiled by computer algorithms designed to provide users with relevant and useful results, based on the search terms entered.

Each search engine brand has their own secret algorithm for scoring pages and then showing pages to the user. These complex formulas are constantly changing in an attempt to filter out increasing volumes of irrelevant,  spammy and offensive content from search results and hopefully encourage user loyalty to that particular brand of search engine.

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