Is My Local SEO Working?

A key question we get asked is how long does SEO take? What if nothing has happened after a few weeks or even month? If you’re looking to start investing in SEO then it’s a very useful question to know the answer to.

How to start an SEO campaign

Get essential tips for making the best possible start with SEO campaign from the Alloy Marketing based in Manchester.

General tips for paid social media advertising on all channels

Don’t miss these essential tips to boost the conversion rates and the reach of your PPC social media advertising campaigns.

Do I Need a Responsive Website?

What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. It does this by responding to the...

What your web design says about your business

The website of a business is often the first time a customer makes a real connection with a supplier or service provider. With more and more shoppers abandoning the high street in favour of online shopping for both services and products, websites have grown into the...

A year at Alloy, what happened in 2016

As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with ideas and innovations we cant wait to put to use next year but first we...

Mobile-first indexing, what is it?

Google has announced they are now beginning to roll out mobile-first indexing for websites, but what does that actually mean for you? Before we get stuck in, let's bring everyone up to speed so we can make sense of what we're talking about here. What even IS indexing?...

What is the Google possum algorithm update?

You may have recently heard about Google’s mysterious ‘Possum’ update and wondered what all the fuss was about. If you run a local business and rely on leads from Google maps this one directly affects you, so we’re here to help shed some light on the topic.

5 things we Relearned at BrightonSEO in 2016

We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very reassuring to hear others put our thoughts into words and offer some...

How long does SEO take?

I’ve started investing in SEO, when will I see the results? The simplest, but also most frustrating answer is: it depends. SEO is a long term investment. Like a steam train, it takes a bit of time to get going, but once it’s up to speed it has a lot of momentum. That...

What is SEO and why does it matter?

What is SEO? Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. What are organic search rankings? The idea is simple. When someone searches for something like “Coffee Shop in...