Food & Drink MarketingThink of us as your marketing sous-chef! We can help you grow your food business with our comprehensive cafe & restaurant marketing service, including web design, graphic design, SEO & more.
Restaurant Marketing ServicesWe bring a range of skills to help you market your restaurant including:
We craft meticulously planned long term SEO strategies to raise your restaurant brand to among Google’s highest listings. Food and drink SEO primarily involves two key areas, firstly your website on technical level so that it’s maintained to allow optimal access to the search engine bots, and creating and publishing great content about your business, followed by the second half of the puzzle which is building an online conversation about your brand to encourage links, mentions and social shares.
Why work with usWe take our food and drink seriously. With extensive professional experience in the blossoming third wave coffee industry, we appreciate the nuances of a properly dialled in espresso. Our staff have worked as baristas, coffee roasters and chefs in award winning businesses.
In an industry where design is an integral part of the customer experience, we can help you with all aspects of your branding, visual style and marketing. Many establishments assume that a shop front and word of mouth is sufficient for drawing in business, but even these aspects require careful consideration in order to maximise their impact.
Whether it’s designing signage or using social media to continue the conversation with customers online, we can help you grow your business. This is even more critical for businesses that cater to a niche or novel market. If footfall is low, then other means of getting in front of your target audience will be needed. As a multi-channel marketing agency, we can help you find the best way to reach new customers, and keep your existing ones coming back for more.
Whether we’re creating enthusiastic original copy for your website or blog, lively and engaging facebook content, or cutting edge visual branding, you’ll get exactly the kind of unique content that’ll make your cafe or restaurant stand head and shoulders above the competition.
How do we deliver resultsThe cutting edge of cafe and restaurant marketing is an exciting place to be. In order to get you where you want to be we’ll plan and enact a bespoke, multichannel strategy. What does that mean? Well…
Market breakdown: We use a wealth of sophisticated tools to make a full assessment of your market and competition. What are your competitors doing right? What aren’t they doing? Who are your target customers?
Key targeting: Using this information, we identify the most fruitful areas in which to begin our long term drive to increase your real-world and digital traffic. Where an immediate boost is needed we can manage advertising across all leading web and social sites.
SEO: Our local and national SEO experts fine tune your content and consolidate your online presence for maximum visibility. There are no quick fixes here, this is tried and tested, reliable reinforcement for your business – this is the only way to get real, lasting improvement to your search rankings.
Consistent visual language: Our designers bring all of your digital and physical channels in line to match and solidify your brand identity. We create bespoke imagery to make your brand stand out and be remembered by your target audience.
Social media: We craft and deliver on-brand messages across all your channels and offer simple, practical advice on how to build and develop your unique social media identity.
Personal service: Most importantly, we’re here to listen to you and to tailor all of our activity to your wishes. Think of us as your own marketing department, we’re by your side to plan and coordinate online and physical promotions, special offers, announcing new menus and anything else you can think of!
What are the results and how do we report themMany marketing companies will claim they can grow your cafe and restaurant but few have the advanced data analysis tools that we’ve been using for years. It’s not all hot air, you’ll see empirical evidence of how your marketing budget is being spent. The results will speak for themselves; an increase in traffic, greater prominence in search listings, and more customers visiting your cafe or restaurant.
- Detailed monthly statistical breakdowns are delivered in an easily digestible PDF format
- We explain where your traffic is coming from, who your visitors are and what kind of content they enjoy most
- We use this data to constantly refine our strategy to keep up to speed with your evolving, growing customer base.
- You’ll watch your performance in search engine results pages grow as Google shows higher and higher regard for the authority of your business.