Why do 3rd party websites cost more to modify / improve / optimise?

Edits to the coding of your websiteEven though most websites are written in a common programming language (html) – different designers use their own variations of the language, which slows down the speed that edits can be made by us.

  • The text and images you may have utilised on your website are very useful and can continue to be used
  • However, the (html) coding that your previous web-designers may have used to get your text and images to display may not be so great and in some cases, could benefit from an overhaul
  • If your website is a basic, mainly static html website, then it is possible that small edits can be made with ease and should not cost much.
  • However, if your website is very large or contains animations, galleries, interactive elements or quote forms, then it’s likely that edits will cost much less if the same work was being done on an Alloy website.
Starting a new marketing campaign

If you are launching a new online marketing campaign including social media, SEO etc. and your website requires major edits and additions such as news, information, frequently asked questions etc. – then working on 3rd party code will cost much more than if the same work was being done on an Alloy Website.

  • In general, if you are considering investing more than £300 in online marketing for your business – then it’s likely that your 3rd party website will become the limiting factor in our efforts
  • If your 3rd party website requires technical edits/corrections, you should consider if buying an Alloy website would resolve these issues at a lower cost than the edits on 3rd party code.

By spending from just £299 on an Alloy designed website – you not only get a solid foundation to build upon, but also your further marketing investments are amplified by the built-in features of Alloy websites such as:

  1. Blog publishing platform
  2. RSS feed output for syndication
  3. Easy code editing
  4. Easy edits by the customer via the CMS admin platform
  5. Almost all website add-ons are from £40 and can be bolted-on with ease (testimonials, advanced quotes, link directory etc.) allowing your website to expand with your business.

Conclusions:

  1. Keen to stick with your website created by a 3rd party?That’s fine we are happy to work with you however possible, but 90% certain it will cost you more(in the long-run).
  2. Considering a new website built by Alloy but worried about the costs?from just £299 you can get your old website data moved over onto an AlloyCMS platform, ready for you to get publishing blog posts and to reap the financial rewards of having a website that ranks better on the search engines, and brings you more business.

Please get in touch if you have any questions.

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