Whether one is superior to the other depends on the results you’re looking for. Where PPC excels is in achieving instant results, but if it’s not backed up by any SEO work the benefit will stop as soon as the campaign is turned off. For businesses with a very limited budget, SEO offers longer-term and more sustainable growth so is generally a better investment of marketing budget. We find the best way to grow a business is to try to create a bit of budget flexibility in order to prioritise budget into different areas over the life of a campaign. Strategic bouts of PPC during a longer term SEO campaign can be very effective. Our marketing retainers were created with this sort of flexibility in mind.