Is PPC better than SEO?

Whether one is superior to the other depends on the results you’re looking for. Where PPC excels is in achieving instant results, but if it’s not backed up by any SEO work the benefit will stop as soon as the campaign is turned off. For businesses with a very limited budget, SEO offers longer-term and more sustainable growth so is generally a better investment of marketing budget. We find the best way to grow a business is to try to create a bit of budget flexibility in order to prioritise budget into different areas over the life of a campaign. Strategic bouts of PPC during a longer term SEO campaign can be very effective. Our marketing retainers were created with this sort of flexibility in mind.

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Data-Driven

We believe data should drive decision making, so we make sure to help you get the relevant tracking setup to ensure you know which marketing channels are working.

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No jargon

Although self confessed tech-heads, our account managers will always endeavour to speak your language, understand your needs and help implement high returning strategies.

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Targeted Marketing

Our experienced account managers will take the time to understand your business and your customers before we spend your advertising budget.  

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UK Based Team

While we primarily help UK based small and medium sized businesses, we also get to work with some interesting clients in Europe and the US.