What is on page SEO?

On page SEO refers to optimisation of the content and coding of individual website pages to maximise the effects of all other search engine marketing efforts. On-page SEO can involve the following techniques:

  • Adding metadata based on extensive keyword research
  • Editing existing copy for optimal keyword density based on our recommended keywords
  • Adding copy to enhance search engine relevance scoring factors
  • Editing copy to improve customer conversion rates
  • URL re-writing for SEO benefits including 301 redirects so you can keep getting the benefit and Page Rank flow from your old links
  • Modification of navigation system for more indexable content by the search engine bots
  • Improving landing page quality scores for PPC advertising campaigns

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