“Optimisation” is the general term for lots of different types of work that make your ads perform better. This means you get more clicks and more sales for less money. This work may involve creating more copy for ads, spending more budget on the ads that are cheapest or highest converting, adding negative keywords to reduce the chance of your ads being shown to someone who won’t be interested in your ad or making improvements to the landing page to increase conversion. Whether you are new to ads, or want to start making more use of a large budget, we can help you optimise and improve.
Written by Luke
Generally a bit over enthusiastic about everything, I'm gonna get stuck in and work out what's going on whatever the situation. There's nothing quite like a little analytical investigation followed by philosophical discourse to inspire creativity. I also lift heavy things and ride my bike in a circle very quickly for relaxation.