SEO involves a number of tactics which are used in combination to improve the search performance of a website. This is not the same as directly increasing traffic to your website, but if the SEO has been carried out properly then of course the traffic should follow. In order to ensure SEO actually drives traffic to a website the campaign needs to be planned to increase the search performance for specific phrases that customers are actually searching for. We always take the time to research how your customers search, what kind of language and phrases they use, before beginning to optimise your presence for better search performance.