Welcome to one of the most extensive collections of SEO tools and digital marketing software available online. As a leading SEO agency based in Manchester, we utilise a broad spectrum of industry-leading software to build innovative SEO strategies for our clients.
Comprehensive All-In-One SEO Suites
If you need a platform that combines a variety of vital SEO functions — including keyword research, traffic analytics, rank tracking, and backlink monitoring — these suites provide powerful, consolidated solutions:
Ahrefs stands out as one of the most comprehensive SEO toolkits available. It provides robust backlink analysis by crawling over six billion pages daily, offering an expansive and up-to-date link index.
The keyword explorer tool enables in-depth keyword research across multiple search engines and languages, providing metrics like search volume, keyword difficulty, clicks, and more. Its Site Audit feature scans websites for over a hundred technical SEO issues and tracks progress over time.
Additionally, Ahrefs’ Content Explorer helps identify trending and high-performing content in any niche, assisting with content planning and competitor analysis. Its intuitive interface and extensive educational resources make it invaluable for marketers aiming to improve their search visibility and build authoritative websites.
Bing Webmaster Tools is a free service designed to help website owners understand and optimise their sites for Bing search. It offers comprehensive reports on crawling, indexing, and search performance, allowing users to monitor click-through rates, impressions, and average positions for Bing search queries.
The tool provides detailed diagnostic information such as crawl errors, SEO reports, and malware detection alerts. Moreover, it facilitates the submission of sitemaps and individual URLs to speed up Bing’s indexing process.
Its keyword research and backlink analysis features support competitive insights, while the SEO Analyzer provides actionable recommendations to enhance site health. As Bing powers Microsoft’s search engine, this tool is essential for broadening reach beyond Google.
BrightEdge is an enterprise-level SEO platform focused on data-driven insights and real-time recommendations. It enables marketers to track keyword rankings across devices and locations, monitor competitor activity, and measure ROI with granular reporting.
The platform incorporates AI-powered predictive analytics that forecasts keyword performance and revenue impact, helping to prioritise opportunities. BrightEdge also offers content optimisation tools by analysing top-ranking pages and recommending keyword integrations and semantic content improvements.
With integrated social and paid search data, BrightEdge gives a unified view of digital marketing efforts, allowing large organisations to scale SEO initiatives effectively. Their StoryBuilder tool is particularly useful for creating custom, client-facing SEO reports.
Google Analytics is an essential, versatile tool that gathers detailed insights into website visitors’ behaviour, acquisition channels, and conversion paths.
Beyond simple traffic tracking, it segments users by demographics, devices, location, and behaviour such as session duration and bounce rates. Integrations with Google Ads enable marketers to measure advertising ROI and optimise spend. The platform offers conversion tracking, goals setup, event tracking for specific user interactions, and eCommerce capabilities for transaction analysis.
Real-time reporting gives instant visibility on active users and behaviour. Custom dashboards and data visualisations allow marketers to track key performance indicators. Its free access combined with powerful analytics capabilities makes it a cornerstone of SEO and wider digital marketing strategies.
Google Search Console provides essential data and tools for monitoring website presence in Google Search results. Users can check indexing status and request re-indexing of new or updated content. The Performance report offers insights on clicks, impressions, CTR, and average position for queries that bring users to your site. It highlights mobile usability issues and AMP (Accelerated Mobile Pages) statuses. The Coverage report flags crawling and indexing errors, while URL Inspection lets you examine the search engine’s view of individual URLs.
Search Console also alerts users to manual penalties or security issues like hacking. Integration with Google Analytics enriches understanding of site traffic and search behaviours, empowering users to diagnose and resolve SEO issues efficiently.
Hootsuite is a leading social media management platform that streamlines scheduling, publishing, and tracking content across multiple social networks including Twitter, Facebook, LinkedIn, Instagram, and YouTube. Its calendar and bulk scheduling tools help plan campaigns ahead, saving time and synchronising messaging.
The platform provides thorough analytics on engagement, follower growth, and content performance, allowing marketers to optimise their social strategy. Hootsuite’s social listening features monitor brand mentions and industry trends, enabling proactive community engagement and opportunity identification. Collaboration tools allow teams to assign tasks and manage approvals. Integrating social media with SEO campaigns via Hootsuite helps amplify content reach and drive organic traffic.
iMacros
iMacros is a browser automation tool designed to simplify repetitive web tasks. Users can record macros that simulate mouse clicks, form filling, and navigation steps. This is particularly useful for SEO activities such as data scraping, keyword rank checking, or backlink verification where repetitive input and extraction are common.
Macros can be edited for customisation and scheduled for automatic execution, supporting time-saving workflows. It supports multiple browsers and scripting languages, which allows integration into larger automation setups. By automating routine SEO tasks, iMacros helps reduce errors and frees up time for strategic analysis and optimisation work.
Majestic offers one of the largest backlink databases and specialises in providing detailed link intelligence data. Core metrics include Trust Flow, which assesses link quality, and Citation Flow, which measures link quantity. It provides visual tools like the link profile graph to understand backlink distribution and identify authoritative sources.
Majestic’s Site Explorer helps investigate competitor backlink profiles, uncovering link acquisition opportunities. The Historic Index stores backlink data over several years, allowing trend analysis. Majestic also includes backlink verification features and topical trust flow to evaluate link relevance based on thematic categories. These insights support link building strategies that enhance domain authority and organic search rankings.
Morningscore offers an innovative approach to SEO by gamifying the optimisation process, making complex tasks more approachable, especially for less experienced teams. It provides a simplified dashboard with a single SEO score reflecting overall site health. Users receive daily actionable tasks prioritised by potential impact on rankings and traffic.
The platform covers keyword tracking, backlink monitoring, and competitor analysis within an easy-to-understand interface. It breaks down SEO into manageable pieces and visually rewards completion, enhancing motivation and focus on critical optimisations. Morningscore supports decision-making by concentrating efforts on the most profitable SEO activities, making it a practical tool for small to mid-sized businesses.
Moz Pro offers a balanced suite of SEO tools tailored to optimise site health, keyword opportunities, and competitive positioning. Its Site Crawl alerts users to on-site issues such as broken links, duplicate content, and missing tags. Keyword Explorer delivers comprehensive keyword analysis including difficulty, potential, and SERP features. Moz’s Link Explorer evaluates backlink profiles and identifies new link building possibilities. The Rank Tracker monitors keyword positions over time and across locations.
Moz Pro’s user-friendly reports and educational resources make it accessible to marketers at all levels. Regular updates align with Google algorithm changes, helping to keep SEO efforts relevant. Community support and a tight-knit user base add value for collaborative learning.
Raven Tools is an all-in-one digital marketing platform emphasising SEO reporting. It aggregates data from various sources including Google Analytics, Google Search Console, and social media accounts to create comprehensive, customisable reports. Tools include site auditing, keyword rank tracking, backlink monitoring, and competitor analysis.
The platform offers white-label report generation, ideal for agencies managing multiple clients. Additionally, Raven integrates campaign management features, assisting in task tracking and collaboration. Its intuitive dashboard consolidates SEO insights, enabling marketers to streamline their workflow and demonstrate campaign impact effectively to stakeholders.
SEMRush is a widely adopted SEO and PPC platform offering an extensive array of tools suited to data-driven marketers. Its Keyword Magic Tool delivers detailed keyword research with filtering options for search intent, volume, and difficulty. The Domain Analytics section dissects competitors’ organic and paid search strategies, highlighting opportunities and threats. Site audits identify technical SEO issues and provide prioritised fixes.
SEMRush includes backlink analytics to assess link profiles and manage link building. Social media management, content marketing tools, and advertising analytics round out the platform. Its versatility supports integrated digital marketing strategies that span SEO, content, and paid advertising.
SEO PowerSuite combines four desktop applications — Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant — into a comprehensive SEO toolkit:
- Rank Tracker monitors keyword rankings across numerous search engines, providing extensive keyword research and competition data.
- WebSite Auditor performs deep technical audits, covering site architecture, content optimisation, and schema markups.
- SEO SpyGlass offers advanced backlink analysis and link profile management.
- LinkAssistant assists with outreach and link building by managing contacts and campaigns.
As a desktop-based solution, it allows users to work offline and retain control over their data. Its flexible licensing makes it attractive to agencies and freelancers who prefer a one-time purchase over subscriptions.
Seobility is an all-in-one cloud-based SEO platform designed for efficient site auditing and monitoring. Its website crawler checks for on-page SEO issues including meta tags, broken links, duplicate content, and page speed. The rank tracking feature monitors keyword movements across search engines and localised regions. Seobility’s backlink checker identifies link profiles and potential toxic links. Users benefit from clear reports, actionable recommendations, and continuous monitoring alerts. The platform also supports link building through discovery and outreach features. Its straightforward interface caters well to businesses that seek a cost-effective yet powerful SEO solution.
SE Ranking offers a scalable SEO platform combining rank tracking, website audits, and competitor analysis. It supports daily keyword position updates and tracks keywords by country, city, or device, accommodating geo-targeted campaigns. Site auditing covers technical, content, and on-page issues with detailed error explanations.
SE Ranking includes backlink monitoring with notifications for lost or gained links, aiding link management. The competitive research module analyses rivals’ keywords, traffic sources, and advertising campaigns. Marketing plan templates and white-label reports further enhance its utility for agencies and in-house teams alike, ensuring coordinated and measurable SEO efforts.
Serpstat is a multi-functional SEO platform that integrates keyword research, rank tracking, backlink analysis, site auditing, and PPC analysis. Keyword clustering helps organise large keyword sets based on user intent, streamlining content planning. The backlink module offers competitive link analysis and potential prospect identification.
Backlink outreach, historic data analysis, PPC campaign optimisation, and customised reporting.
Browser Extensions for SEO
Quick insights into SEO metrics and page info via browser add-ons can save time and assist on-the-fly analysis. Browser extensions provide immediate insight right from your browser, making it easier to analyse websites on the fly and assess their overall SEO health and optimisation. These tools generate valuable data which, when understood and applied, help improve your SEO strategy.
- Google Analytics Debugger: This Chrome extension activates the debug version of Google Analytics’ JavaScript, printing detailed tracking information to the browser’s JavaScript console. It’s indispensable for troubleshooting Google Analytics implementations by verifying if analytics tags are firing correctly and tracking expected user interactions. Using this tool, you can identify setup errors, track custom events, and ensure that your analytics data is accurate.
- Google Tag Assistant: Google Tag Assistant is a Chrome plugin designed to verify and troubleshoot Google tag implementations on your site, including Google Analytics, Google Tag Manager, Adwords conversions, and more. It records your tagging setup, flags common errors, and provides suggestions to fix issues. It also offers real-time monitoring to ensure your tags fire correctly, which helps maintain the integrity of your tracking and marketing data.
- Shopify Theme File Search: This handy tool allows Shopify store owners and developers to search through every file of their store’s theme directly within the browser for any piece of text or code. It’s especially useful when trying to locate specific lines across multiple files for editing or debugging without manually opening each file individually. This speeds up theme customisation and troubleshooting for Shopify sites.
- Wappalyzer Wappalyzer reveals the underlying technology stack powering any website you visit, identifying content management systems, analytics tools, advertising networks, JavaScript frameworks, and ecommerce platforms among others. This extension is perfect for marketers and developers aiming to perform competitive analysis, market research, or prospecting by understanding what technologies competitors and potential clients use.
- Web Developer The Web Developer extension adds a comprehensive toolbar to your browser with tools useful for SEO and web development. Users can quickly disable JavaScript, view CSS styles, resize images, manage cookies, and perform various accessibility and SEO tests on pages. This is particularly invaluable for debugging, auditing page structure, and optimising websites for both users and search engines.
Essential SEO Audit Tools
Thorough audits analysing your site’s health and readiness are crucial. These tools help by delivering detailed reports on performance and adherence to best practices:
- BuiltWith: Competitive intelligence with technology profiling and e-commerce data.
- ContentKing: Real-time auditing, change monitoring, alerting, and log file analysis.
- Dareboost: Website performance auditing and competitor speed benchmarking.
- Google Mobile-Friendly Test: Checks mobile usability for your pages.
- Google PageSpeed Insights: Comprehensive performance analysis with optimisation recommendations.
- GTMetrix: Page load speed tracking and step-by-step improvement suggestions.
- HTTPStatus: Redirect chain diagnosis and HTTP status code checking.
- Merkle Tech SEO Tools: Includes sitemap generation, SERP simulation, and various SEO testers.
- mobiReady: Mobile device performance assessment using industry standards.
- Nibbler: Website testing with scoring on SEO, social media, accessibility, and more.
- Panguin Tool: Correlates Google algorithm updates with your website traffic trends.
- Rocket Validator: Automated HTML and accessibility validation for large sites.
- SEO Site Checkup: SEO analysis and ongoing monitoring for organic growth.
- Seomator: Website audits, white-label reports, and embedded SEO audit widgets.
- SERPRobot: Real-time keyword tracking by location and device.
- Similarweb: Traffic acquisition optimisation and market intelligence.
- Sitechecker: Detailed site audits with actionable recommendations.
- SiteGuru: Regular site audits with prioritised SEO task lists.
- SiteProfiler: Authority metrics, backlink health, competitors, and content insights.
Content Creation Tools
High-quality, SEO-optimised content is a pillar of organic success. These tools assist in generating, analysing, and enhancing content:
- Answer The Public: Visualisation of search queries and questions for keyword ideas.
- BuzzSumo: Content discovery, influencer identification, and performance tracking.
- Click Flow: Content optimisation and A/B split testing platform.
- Copyscape: Plagiarism detection to protect and verify original content.
- DeepL: AI-powered document translation with support for various formats.
- Exploding Topics: Trend identification using vast data analysis.
- Frase: AI content research and writing assistant for SEO-friendly articles.
- Grammarly: Writing assistant for grammar, tone, and clarity improvements.
- GrowthBar: Keyword research, competitor analysis, and AI content generation.
- Jasper: AI writer for diverse marketing copy including blogs and social posts.
- Mangools SERP Simulator: Preview how pages will appear in Google search results.
- QuillBot: AI paraphrasing to enhance content uniqueness and style.
- ResponseSource: Connects marketers with journalists and PR opportunities.
- Surfer: AI-powered content planning tailored to keyword intent and niches.
- WordAI: Automated content rewriting focused on readability and SEO compliance.
Conversion Rate Optimisation (CRO) Tools
Improving user experience and conversions on your site is critical. These tools reveal user behaviour and support experimentation:
- Crazy Egg: Heatmaps, scroll maps, and A/B testing to optimise site elements.
- Google Optimize: Experimentation platform integrated with Google Analytics.
- Hotjar: Behaviour analytics including heatmaps and session recordings.
- Hubspot: CRM combined with marketing, sales, and service tools.
- MS Clarity: User session recordings and heatmaps to understand visitor interactions.
Project Management Software
Efficient project management and collaboration are key for successful SEO execution. These platforms facilitate planning, communication, and task tracking.
- Miro An online collaborative whiteboard that enables teams to brainstorm, map strategies, and create visual workflows from any location. Ideal for remote SEO teams aligning on content plans and technical audits.
- Notion Notion combines note-taking, databases, and project management functionalities into one app. SEO teams use it for organising keywords, tracking deadlines, documenting processes, and sharing information centrally.
- Sublime Text Editor A lightweight, versatile code editor favoured by developers and SEO specialists for editing HTML, CSS, JavaScript, and more. Plugins extend its features, supporting coding best practices and bulk edits.
Data Generation & Infrastructure Tools
Generating accurate data and structuring websites properly is the backbone of SEO success. These utilities help automate and assure quality:
- Ryte Robots.txt Generator: Creates correct robots.txt files controlling search engine crawling.
- XML-Sitemaps: Quick generation of XML sitemaps for efficient indexing
Reporting Solutions
Whether reporting to clients or internal stakeholders, these tools aggregate data from multiple sources and help create comprehensive, customisable reports that showcase organic campaign performance.
- Databox allows you to build custom databoards by pulling in data from any marketing tool you use—Google Analytics, SEMrush, social media platforms, and more. Its drag-and-drop interface helps create visually appealing reports and real-time dashboards accessible on desktop or mobile. Databox facilitates data-driven decision-making by centralising KPIs and alerting you when metrics fluctuate.
- Google Data Studio transforms raw data into custom, interactive dashboards and reports. With integrations spanning Google Analytics, Google Ads, BigQuery, and many third-party sources, it supports complex data visualisation without requiring coding skills. Marketers can tailor reports to different audiences and automate sharing schedules, making it a popular choice for SEO and digital marketing reporting.
- Whatagraph simplifies report creation by pulling data from over 40 marketing and analytics platforms. It’s especially valued by agencies for its white-label options, easy-to-read visualisations, and automated report delivery. Whatagraph helps marketers save time while providing clients with understandable insights into SEO, PPC, social media performance, and more.
Keyword Research Tools
Effective keyword research underpins successful SEO content strategies. These tools provide data on search intent, volume, competition, and trends to help you target the most valuable keywords for your audience.
- Google Ads Keyword Planner Available within Google Ads, this tool helps you discover relevant keywords for advertising campaigns with key metrics like average monthly searches, competition level, and suggested bid prices. Beyond pay-per-click use, it’s invaluable for organic keyword discovery and planning, providing insights into user search volumes and forecasting potential traffic.
- Google Trends Google Trends tracks the popularity of search terms over time and across regions, highlighting seasonal interest and emerging topics within your industry or niche. By identifying spikes in interest or long-term growth, marketers can tailor content calendars and campaigns to capture timely audience attention.
- Keyword Hero Keyword Hero integrates with Google Analytics to fill in missing keyword data by connecting organic search sessions with actual search terms users employed before landing on your site. This tool enhances your understanding of user intent and keyword performance, enabling more precise optimisation.
- Keyword Insights AI This advanced tool categorises keywords based on real-time, geo-specific search engine data, organising them by search intent such as transactional, informational, or navigational. It assists in refining content strategies to match user intent accurately, boosting relevancy and ranking potential.
- Keyword Surfer A free browser extension that displays search volumes, CPC, and related keyword suggestions directly within Google’s search results page. It provides immediate insights while performing manual search queries, streamlining keyword brainstorming and content ideation.
- Keywords Everywhere This paid extension aggregates keyword metrics like monthly search volume, cost per click, and competition level from multiple platforms, displaying data in search engines and other websites like YouTube and Amazon. Its wide coverage helps marketers and content creators make informed keyword choices.
- KWFinder KWFinder specialises in identifying long-tail keywords with considerable search volume but lower competition, making it easier to rank for these terms. It also provides analysis of SERP features, keyword difficulty, and competitor presence, supporting strategic keyword targeting.
- Ubersuggest Ubersuggest offers keyword suggestions, content ideas, SEO difficulty estimates, and backlink data. The tool helps beginners and experts alike by simplifying competitor research and uncovering opportunities to improve organic visibility.
Link Building Software
Building a robust backlink profile remains crucial for SEO success. These tools provide capabilities to manage, track, and optimise your link building campaigns.
- BuzzStream BuzzStream is an outreach platform that streamlines link building, influencer marketing, and PR efforts by managing contacts, tracking communications, and automating follow-ups. It helps acquire high-quality backlinks through organised prospecting and relationship building.
- Linkody Linkody monitors your backlinks and competitor link profiles, notifying you when you gain or lose links. It provides detailed reports on link quality and helps identify harmful backlinks for disavowal, allowing you to maintain a healthy link profile.
Local SEO Tools
Visibility in your local market can be a game changer. These tools focus on optimising listings and managing reputation at the local level.
- Moz Local Moz Local audits and manages your business listing data across major directories, ensuring consistency and accuracy. It helps identify duplicate or incomplete listings and tracks local ranking performance, making it easier to capture local search traffic.
- Whitespark Whitespark offers citation building, local rank tracking, and review management. Its citation finder helps discover relevant local link opportunities, improving local authority and search presence.
Metric Trackers
Continual monitoring of rankings, traffic, and site health is necessary for iterative SEO success. These tools provide dashboards and real-time updates on performance metrics.
- Accuranker Accuranker delivers fast, reliable rank tracking with daily updates for keywords worldwide. The platform offers in-depth SERP analysis, keyword grouping, and reporting, helping SEO teams measure improvements and spot ranking fluctuations quickly.
- Google Tag Manager Google Tag Manager simplifies adding and managing tracking pixels and tags without constantly editing website code. It allows marketers to deploy analytics, remarketing, and conversion tracking tags in a central interface, improving data accuracy and agility.
- SEOQuake SEOQuake is a browser extension offering instant SEO metrics for any webpage—such as keyword density, backlink counts, and technical SEO details. It supports quick on-page SEO audits and comparative analysis of competitors’ sites.
- SimilarWeb SimilarWeb provides market intelligence by analysing website traffic sources, engagement metrics, and competitor performance. It aids benchmarking and identifying acquisition channels that outperform industry averages.
- Sistrix Sistrix offers visibility scoring, keyword research, and competitive analysis to enhance overall search rankings. Its index highlights ranking trends and opportunities in a clear, accessible format.
- Supermetrics Supermetrics pulls marketing data from various sources into one dashboard or reporting tool. It connects platforms like Google Analytics, Facebook Ads, and more, facilitating unified performance tracking and reporting workflows.
On-Page Optimisation Tools
Ensuring your webpages are optimised technically and contextually is essential. These tools assist with schema, metadata, image optimisation, and content structure.
- Hall Analysis JSON-LD Schema Generator This tool helps generate accurate JSON-LD schema markup for your site, which improves how search engines interpret your content and enables rich results like featured snippets and knowledge panels.
- Portent SERP Preview Tool This utility previews how your page titles and meta descriptions will appear in Google’s search engine results pages (SERPs), across devices. It helps craft optimised, compelling snippets that improve click-through rates.
- SEO Minion An all-in-one extension that checks for broken links, verifies hreflang tags for international SEO, analyses on-page elements, and previews SERP listings. It’s a handy toolkit for daily SEO audits.
- TinyPNG A straightforward image compression tool that reduces file sizes of PNG and JPEG images without sacrificing visual quality. Optimising images improves page load times, benefiting user experience and search rankings.
Ranking Tools
Tracking your keyword rankings across different engines, locations, and devices lets you measure SEO progress and uncover new opportunities.
- FATRANK A simple browser extension that quickly checks and monitors keyword positions across multiple domains and countries. Its on-the-go functionality is handy for spot checks and quick client reports.
- Rank Tracker is a powerful SEO platform that enables users to perform comprehensive keyword research, monitor their search engine rankings, analyse competitor strategies, and track backlink profiles. Its intuitive dashboard provides daily or weekly updates on keyword positions across multiple search engines and locations. The platform supports bulk keyword importing, historical ranking data, and detailed competitor comparisons, making it ideal for both agencies and in-house SEO teams who want to measure progress and uncover new opportunities.
- Woorank SEO Ranking Tool; offers instant website reviews providing actionable insights across various SEO factors including technical issues, mobile optimisation, usability, and backlink profile assessments. It evaluates your site’s performance on SEO best practices and delivers clear, prioritised recommendations. Woorank also includes competitive analysis and customised reporting features, helping marketers and business owners understand exactly what needs attention to boost search rankings.
Shopify Tools
For eCommerce sites built on Shopify, maintaining optimal technical health and performance is crucial. These tools focus on enhancing core metrics:
- CWV Booster is specifically designed to improve Core Web Vitals on Shopify stores, boosting Google PageSpeed scores and addressing Search Console errors. It optimises image delivery, lazy loads resources, and refines scripts to enhance loading times, directly impacting user experience and SEO rankings.
Site Crawler Resources
Site crawlers scan your website to identify technical issues, optimise health, and improve SEO performance. They are essential for audits and large-scale site management:
- DeepCrawl empowers SEO professionals with a cloud-based crawler that uncovers technical and content issues affecting website health. It aggregates data to provide actionable insights, integrates with other analytics tools, and supports multiple users and sections for team collaboration. DeepCrawl excels at diagnosing indexing problems, duplicate content, and site structure weaknesses.
- JetOctopus offers fast, comprehensive crawling combined with log file analysis for SEO monitoring. Its platform highlights site errors, content quality problems, and crawl budget issues, alongside evaluating changes over time. JetOctopus supports integrations and custom filtering, aiding teams in elevating organic traffic and resolving technical bottlenecks.
- ScrapeBox is known as the “Swiss army knife” of SEO. It specialises in harvesting URLs and keywords, mass link checking, and scraping data from websites. ScrapeBox assists link builders and SEOs with bulk operations, competitive research, and ranking analysis while automating many tedious SEO tasks.
- Screaming Frog SEO Spider is desktop software that crawls websites to perform thorough SEO audits. It identifies broken links, redirects, duplicate content, and metadata issues. The tool offers real-time data extraction and integration with Google Analytics/Search Console, assisting users in pinpointing SEO weaknesses and prioritising fixes.
- SEOlyzer continuously monitors SEO KPIs in real time by analysing log files and crawl data. It immediately alerts teams to problems impacting SEO performance, enabling swift resolutions for indexing or content availability issues.
- Siteliner scans your website for duplicate content, broken links, page size, and other SEO concerns. It generates reports that help identify areas needing improvement to enhance ranking potential and user experience.
- Wayback Machine preserves historical snapshots of over 700 billion web pages, allowing you to view previous versions of sites. It’s useful for SEO audits, competitor research, and understanding content evolution over time.
WordPress Plugins
WordPress plugins add or extend your site’s functionality, many focused on improving SEO through optimisation, structure, and performance enhancements:
- Broken Link Checker continuously scans your site for broken or redirected links, displaying an easy-to-edit list within the dashboard. Fixing broken links helps maintain SEO health and prevents users from encountering 404 errors.
- Link Whisper accelerates the internal linking process by suggesting relevant link opportunities as you write, improving site architecture, spreading link equity, and enhancing crawlability—all critical ranking factors.
- Rank Math is an SEO plugin offering in-depth on-page SEO optimisation, schema markup integration, redirect management, and metadata bulk editing. It simplifies complex SEO tasks for users at all skill levels.
- The SEO Framework is a lightweight, extensible SEO plugin that automatically generates metadata, controls indexing, and offers API-driven extensions for migration, auto-publishing, and statistics tracking, ensuring your site covers essential SEO parameters.
- WP Smush Pro bulk optimises images by compressing and resizing them without noticeable quality loss, significantly improving page load times and consequently site rankings.
- WebP Express automatically converts PNG and JPEG images to Google’s WebP format, enhancing page speed and performance by serving optimised image formats that load faster on the web.
- WP Rocket is a caching plugin designed to improve site speed by enabling page caching, lazy loading, and database optimisation. It also helps improve Core Web Vitals and overall PageSpeed Insights scores.
- WP Sitemap Page quickly generates HTML sitemaps for your WordPress site, including custom post types, aiding both users and search engines in site navigation.
- WPML helps you build and manage multilingual WordPress sites by translating content, themes, and plugins. It supports SEO for multiple languages, targeting global audiences seamlessly.
- Yoast SEO ensures your site meets technical SEO standards and offers comprehensive content analysis focused on readability and keyword optimisation. Its user-friendly interface guides you to create SEO-friendly posts and pages with ease.