Local Business Marketing

Grow your local business with online marketing 

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Who we work with

Local tradesmen such as plumbers, electricians and builders.

Click here if you own a cleaning company.

Click here if you’re a personal trainer or you own a gym.

What we do

As a local business owner, it can be hard stand out from your competitors. Potential customers tend to make quick decisions when searching for companies online, so ranking high on Google search (and Maps) is a must!

To do this, you’ll need:

  • Strong branding
  • A professional-looking, functional website
  • Local SEO, including Google Maps optimisation
  • Local Google Ads


Our Local Services

If you know what you want, choose from our services below. If you’re not sure, pick a retainer here and our team will advise you on the best strategy for your business.

Google Maps Chat Service

Never miss a message again, boost your Google listing's visibility and maximise customer engagement with our Google Maps chat service.

Google Maps Posting Service

Boost your listing's performance in Google search, boost engagement & push key messaging to more people with our Google Maps posting service.

Google Maps Listing Management

Make sure your Google Maps listing is effectively bringing in new business by letting our experienced optimisation team take the reins.

Google Local Service Ads

Local Service ads and Google Guaranteed certification can work together to capture more leads at better prices than other PPC ad options.

Local SEO services

Rank higher in your local area with business listing audits, map listing optimisation, keyword researched content, profile enhancements & website improvements.

Benefits of Listing Optimisation

Advantages of our Google business listing optimisation service include:



Up to date business details

We’ll make sure key business details like your phone number, email and opening hours are always up to date, making it easier for customer to contact you.


Help customers find your business

We’ll communicate key details about your business to Google, which will give your business the best chance of appearing in results for searches related to what you do


Boost your SEO performance

Google gives preference to businesses which use its listing’s latest features. The more we optimise your profile, the better your listing will perform.


Stay on top of changes

If you ever change any of your business details, we’ll make sure your listing is updated as soon as possible so customers will never run into out-of-date information.


Show off your business

We’ll help you put your best foot forward and fill out your profile with your business’ latest branded pictures, videos, product and service shots.


Boost your ad’s performance

If you’re running Local Service ads or Google Ads, a properly optimised listing will help keep your cost per click as low as possible.

Our Work

This practical experience gives us a unique, specialist advantage in marketing campaigns for local tradesmen and means you get more from your budget. Having helped hundreds of small to medium sized businesses over the years, you can rest assured that Alloy Marketing have the industry expertise to get your service on the map.

View more from our portfolio

Our Resources

We publish articles, research and guides for businesses in the cleaning services industry on a regular basis. Get a preview of the latest three articles below. 

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DATA driven marketing

Know what's going on with your marketing dashboard

Our clients often have limited budgets but big ambitions, so our work is based on the best quality data we can find. We implement website analytics and conversion tracking from day one and utilise this data to make informed recommendations for your campaign. You can keep tabs on your campaigns with us from our crystal clear live data dashboard from within your client portal.


What we're working on

See what we've completed in the past month and what we're planning on next month.


Business metrics

Traffic, referrals, leads from social/organic/paid alongside conversion data.


Insights & Advice

Insights and action points are recommended based on our extensive experience.