Small business marketing checklist 2017

There are more ways than ever to market a business, but there’s no point getting carried away until the basics are in place. Here are some of the fundamentals to look into, before you get too carried away. 1 - Modern logo Your logo and branding will form the basis of...
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Logo design: 3 reasons you need to refresh your branding

When was the last time you took a step back and had a proper look at your logo? For many businesses, it becomes part of the furniture, or at least, it should be a part of the stationary. For that reason, unless you stop and think about it, it’s easy to leave your logo...
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Fitness Marketing Trends of 2017 (so far…)

As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We're very happy to see that this is a sector that's growing faster than ever. Just as we love to see progress in our marketing, as well as...
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Marketing tips, news and tutorials.

Small business marketing checklist 2017

There are more ways than ever to market a business, but there’s no point getting carried away until the basics are in place. Here are some of the fundamentals to look into, before you get too carried away. 1 - Modern logo Your logo and branding will form the basis of...

read more

Logo design: 3 reasons you need to refresh your branding

When was the last time you took a step back and had a proper look at your logo? For many businesses, it becomes part of the furniture, or at least, it should be a part of the stationary. For that reason, unless you stop and think about it, it’s easy to leave your logo...

read more

Fitness Marketing Trends of 2017 (so far…)

As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We're very happy to see that this is a sector that's growing faster than ever. Just as we love to see progress in our marketing, as well as...

read more

Branding for web design: do I need it?

"I'm building a new website. Do I need to update my branding too?" Answer: Probably When we start putting together a plan to build a new website for a client, an often overlooked part of the project is the logo and branding. While many people are perfectly happy with...

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Web design: what is bounce rate?

When we’re putting together a new website for a client, or looking into where we can make improvements, one of the stats we look at is bounce rate. This is simply the proportion of visitors who leave your website after only viewing one page. They’ve turned up on your...

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6 Top marketing trends for 2017

Stick with us here. These up and coming “trends” may not be new to you, but they're still worth a look. Apparently internet marketing has been a thing for a while. We’re not saying you have to change what marketing you do, but when was the last time you checked up on...

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8 things you need before you start your new website

Building a website is just like building a house. Sure, you could turn up with a ton of bricks, get stuck in with a shovel and hope for the best, but you should probably think things through a bit before you start. We’ve worked with loads of small businesses, helping...

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The surprising symmetry of marketing and personal training

As we've started working with more personal trainers and fitness brands, an amusing pattern has started to reveal itself. I'm a somewhat keen fitness enthusiast, so it's not difficult to see the value and challenges of our clients' work. But what makes me smile is the...

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Do I Need a Responsive Website?

What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. It does this by responding to the...

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4 Ways You Can Coach Your Fitness Brand to Marketing Success

If you work in the fitness industry, chances are you have caught the bug. No matter what your sports, exercise or training regimen of choice is, there is a rather high likelihood that you've chosen to work in the industry because you get a real kick out of exercise....

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Small business vs algorithm change: Why you shouldn’t panic

Small business vs algorithm change: Why you shouldn't panic There's often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small businesses in search results. Whilst it's certainly true that changes...

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How to get new pictures for your website

If you are thinking about building a new website, or have already started, you might have started thinking about the images you are going to use. Many styles of web design feature large images that have a big impact. But stunning websites need stunning photos. Using...

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What your web design says about your business

The website of a business is often the first time a customer makes a real connection with a supplier or service provider. With more and more shoppers abandoning the high street in favour of online shopping for both services and products, websites have grown into the...

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A year at Alloy, what happened in 2016

As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with ideas and innovations we cant wait to put to use next year but first we...

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How to pick the right pics for your website

If you’re building a new website, or simply haven’t updated your existing one in a while, you may need to think about the images you're using. It’s pretty common for websites to use large images to convey what your business does, and why a visitor should choose it, so...

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8 Reasons Why Fitness Content Marketing Must Educate

Anyone who’s delved into the world of sport science know’s there is a simply overwhelming amount of information and misinformation out there. For exactly this reason, a large proportion of the population may wish to hire your expertise to make sense of this murky...

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Mobile-first indexing, what is it?

Google has announced they are now beginning to roll out mobile-first indexing for websites, but what does that actually mean for you? Before we get stuck in, let's bring everyone up to speed so we can make sense of what we're talking about here. What even IS indexing?...

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Another algorithm update: Penguin 4.0

Google's focus stays the same; to give searchers what they are looking for. But the way it does this is constantly changing. Of course, it's rather tricky to objectively find the perfect answer to any question. Google does its best with incredibly complex algorithms...

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Get in touch today for more information.

Not sure which service to choose?  Contact us now to find out how we can help with your next branding project, please call 0845 6422005 Or click the Contact us button to send us a message through our enquiry form.

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