The surprising symmetry of marketing and personal training

As we've started working with more personal trainers, and fitness brands in general, an amusing pattern has started to reveal itself to me. I'm a somewhat keen fitness enthusiast so it's not difficult to see the value and challenges of our clients' work. But what...
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Do I Need a Responsive Website?

What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. It does this by responding to the...
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Why coffee shops and roasters need to worry less about design and do marketing that works!

Sublime design is intertwined with the third wave coffee movement. This is a great thing. In my opinion, having an appreciation of aesthetics enhances the whole experience, it’s part of what makes the experience of specialty coffee different (which I’ve said before)....
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Welcome to our blog...

Marketing tips, news and tutorials.

The surprising symmetry of marketing and personal training

As we've started working with more personal trainers, and fitness brands in general, an amusing pattern has started to reveal itself to me. I'm a somewhat keen fitness enthusiast so it's not difficult to see the value and challenges of our clients' work. But what...

read more

Do I Need a Responsive Website?

What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. It does this by responding to the...

read more

4 Ways You Can Coach Your Fitness Brand to Marketing Success

If you work in the fitness industry, chances are you have caught the bug. No matter what your sports, exercise or training regimen of choice is, there is a rather high likelihood that you've chosen to work in the industry because you get a real kick out of exercise....

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Small business vs algorithm change: Why you shouldn’t panic

Small business vs algorithm change: Why you shouldn't panic There's often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small businesses in search results. Whilst it's certainly true that changes...

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How to get new pictures for your website

If you are thinking about building a new website, or have already started, you might have started thinking about the images you are going to use. Many styles of web design feature large images that have a big impact. But stunning websites need stunning photos. Using...

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What your web design says about your business

The website of a business is often the first time a customer makes a real connection with a supplier or service provider. With more and more shoppers abandoning the high street in favour of online shopping for both services and products, websites have grown into the...

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A year at Alloy, what happened in 2016

As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with ideas and innovations we cant wait to put to use next year but first we...

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How to pick the right pics for your website

If you’re building a new website, or simply haven’t updated your existing one in a while, you may need to think about the images you're using. It’s pretty common for websites to use large images to convey what your business does, and why a visitor should choose it, so...

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8 Reasons Why Fitness Content Marketing Must Educate

Anyone who’s delved into the world of sport science know’s there is a simply overwhelming amount of information and misinformation out there. For exactly this reason, a large proportion of the population may wish to hire your expertise to make sense of this murky...

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Mobile-first indexing, what is it?

Google has announced they are now beginning to roll out mobile-first indexing for websites, but what does that actually mean for you? Before we get stuck in, let's bring everyone up to speed so we can make sense of what we're talking about here. What even IS indexing?...

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Another algorithm update: Penguin 4.0

Google's focus stays the same; to give searchers what they are looking for. But the way it does this is constantly changing. Of course, it's rather tricky to objectively find the perfect answer to any question. Google does its best with incredibly complex algorithms...

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Can social media effect SEO?

The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses how to rank a site, but social media is different. Google doesn’t...

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5 Reasons to use audio visual content in your marketing

Audio visual content is everywhere, unavoidable even! As a medium for communication and a marketing tool it is undeniably effective. If you’re wondering whether it’s right for your business then cast your eye over our summary below. Here we’ll fill you in on the...

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What’s the score with audio visual marketing?

Why use audio visual marketing? So you’ve got yourself set up with a shiny new modern website, it looks great, loads quickly, and performs perfectly across all devices; mobiles, tablets and laptops. Congratulations! You’ve got an excellent foundation for your...

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What is the Google possum algorithm update?

You may have recently heard about Google's mysterious 'Possum' update and wondered what all the fuss was about. If you run a local business and rely on leads from Google maps this one directly affects you, so we're here to help shed some light on the topic. On the 1st...

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5 things we Relearned at BrightonSEO in 2016

This year, we popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very reassuring to hear others put our thoughts into words and offer...

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The Benefits of an SSL security certificate for your website

What is an SSL certificate? A Secure Sockets Layer (SSL) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server. Encryption involves data, often referred to as plaintext, being scrambled using an...

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How long does SEO take?

I’ve started investing in SEO, when will I see the results? The simplest, but also most frustrating answer is: it depends. SEO is a long term investment. Like a steam train, it takes a bit of time to get going, but once it’s up to speed it has a lot of momentum. That...

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What is SEO and why does it matter?

What is SEO? Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. What are organic search rankings? The idea is simple. When someone searches for something like “Coffee Shop in...

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