Why is SEO critical for manufacturing companies?
There are many hundreds of thousands of companies on the internet manufacturing all kinds of products, all vying for prominence in search results within every niche imaginable. From hyper-niche goods aimed at the most specific customers through to mass markets goods...
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Content Marketing for SEO: Why Quality Matters More Than Ever
Content is still king as far as Google is concerned. So if you want to get your website to the top of results pages and drive more traffic to your website your focus should be on creating the best content you can. It's hardly news that Google is on a constant quest to...
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Web design for manufacturers: where to start in 2017
Web design has evolved drastically in recent years. Where once attractive and easy to use websites were exclusive to only the highest end companies, internet users now expect a quality experience across the board. Where this is lacking, more and more users will simply...
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Health and fitness branding trends 2017
The fitness industry is growing faster than ever before. We think this is a good thing. More fitness, training, nutrition and health businesses are becoming mainstream and more accessible than ever. You can get protein powder at your local Tescos, there’s a crossfit...
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How do I get more visitors to my website?
If you’ve launched a new website, or simply never had much traffic, you may be wondering how to get more people to visit it. There a several avenues you can go down here, but first of all it’s helpful to have a look at where those visitors might come from. Building it...
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A beginners guide to Facebook advertising
Facebook ads are one of the most sophisticated advertising tools available to businesses. The ads can be used to do loads of different things; increase video views, get people to install apps, increase brand awareness nationally or locally, increase lead generation,...
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How to spot spammy SEO claims
Ever had an message through your website offering amazing SEO? Maybe it's someone who's found a million and one problems with your website, or someone who can guarantee they will get your website ranking in position 1 in no time at all. Unfortunately, if it looks too...
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Should I start PPC Marketing?
Pay per click advertising is easier than ever Platforms like Google and Facebook may be known to most people for their incredibly useful free service,, but they only exist to make money from advertising. Here’s some handy advice if you’re thinking of giving it a go....
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Top tips for local SEO
If you run or have worked for a company that provides services or products within a local area you’ve hopefully spent some time considering how customers might find you. When people are looking to make a local purchase, it's highly likely they will search online. If...
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Small business marketing checklist 2017
There are more ways than ever to market a business, but there’s no point getting carried away until the basics are in place. Here are some of the fundamentals to look into, before you get too carried away. 1 - Modern logo Your logo and branding will form the basis of...
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Logo design: 3 reasons you need to refresh your branding
When was the last time you took a step back and had a proper look at your logo? For many businesses, it becomes part of the furniture, or at least, it should be a part of the stationary. For that reason, unless you stop and think about it, it’s easy to leave your logo...
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Fitness Marketing Trends of 2017 (so far…)
As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We're very happy to see that this is a sector that's growing faster than ever. Just as we love to see progress in our marketing, as well as...
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Branding for web design: do I need it?
"I'm building a new website. Do I need to update my branding too?" Answer: Probably When we start putting together a plan to build a new website for a client, an often overlooked part of the project is the logo and branding. While many people are perfectly happy with...
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Web design: what is bounce rate?
When we’re putting together a new website for a client, or looking into where we can make improvements, one of the stats we look at is bounce rate. This is simply the proportion of visitors who leave your website after only viewing one page. They’ve turned up on your...
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Marketing trends of 2017: what startups are doing that you need to do too
Small, high tech start ups are all about growing as fast as possible. That's why their marketing has to be a step ahead of the curve. The world of startups is a bizarre one. We’re talking about the epitome of venture capitalist funded, uber fast growth of “disruptive”...
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6 Top marketing trends for 2017
Stick with us here. These up and coming “trends” may not be new to you, but they're still worth a look. Apparently internet marketing has been a thing for a while. We’re not saying you have to change what marketing you do, but when was the last time you checked up on...
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SEO News: Essential lessons small businesses must learn from big newspapers
Online newspapers are on the cutting edge of SEO. Here are the things you need to do too. In an age where newspapers are making less and less money from selling printed news, they are having to find ways to do business online. Essentially, they are trying to find ways...
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8 things you need before you start your new website
Building a website is just like building a house. Sure, you could turn up with a ton of bricks, get stuck in with a shovel and hope for the best, but you should probably think things through a bit before you start. We’ve worked with loads of small businesses, helping...
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The surprising symmetry of marketing and personal training
As we've started working with more personal trainers and fitness brands, an amusing pattern has started to reveal itself. I'm a somewhat keen fitness enthusiast, so it's not difficult to see the value and challenges of our clients' work. But what makes me smile is the...
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Do I Need a Responsive Website?
What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. It does this by responding to the...
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9 Types of Marketing You Can Use to Coach Your Fitness Clients
There’s no better way to convince your customers that you really do know what you’re on about, than helping coach them towards their goals. In practice, 'inbound marketing' can be a great way to do this for any fitness brand. Not only will a content based...
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Why coffee shops and roasters need to worry less about design and do marketing that works!
Sublime design is intertwined with the third wave coffee movement. This is a great thing. In my opinion, having an appreciation of aesthetics enhances the whole experience, it’s part of what makes the experience of specialty coffee different (which I’ve said before)....
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4 Ways You Can Coach Your Fitness Brand to Marketing Success
If you work in the fitness industry, chances are you have caught the bug. No matter what your sports, exercise or training regimen of choice is, there is a rather high likelihood that you've chosen to work in the industry because you get a real kick out of exercise....
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Small business vs algorithm change: Why you shouldn’t panic
Small business vs algorithm change: Why you shouldn't panic There's often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small businesses in search results. Whilst it's certainly true that changes...
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