If you’re already swamped with work, why not use this as an opportunity to boost your social media channels and do something fun? A pumpkin carving competition or a scary story contest could be a great way to get people to engage with your business.
For local businesses looking to secure more work over the next few weeks, now’s the time to contact your email list of past customers and leads and offer them a seasonal discount.
If you’re in the world of e-commerce, you might want to put a banner on your website, get some emails out to your email list and some posts on social media.
For our part, we’re offering a seasonal marketing campaign package to help you get the message out in time for Halloween from £300 plus VAT, including a blog post, a social media post and an email newsletter.
If you could do with a bit of inspiration, a great example of a successful Halloween marketing campaign was Burger King’s ‘Scary Clown Night.’ With this ad they managed to combine some healthy trolling of Ronald McDonald with some free products to get the customers in, offering a free Whopper burger to the first 500 people to visit select Burger King stores dressed as a clown.
And remember, you don’t necessarily need a high-budget commercial to execute an idea like this on social media!