Practical tips on how to create SEO friendly content for businesses that struggle to engage their audiences.
Inbound marketing
Tips, Advice & News
Inbound marketing refers to a range of techniques activities which are used in combination to bring more new customers into a business. Whether selling exclusively online, or running a location based business like a restaurant, gym or coffee shop, inbound marketing is essential for business growth. Most frequently, modern inbound marketing uses a content publishing strategy based on social media, blogging and other original content which emphasises the authority of the business and therefore increases the chances of being found by and converting a visitor into a customer. Our inbound marketing tips will help you come up with a strategy that works for your business. You don’t need any background in inbound marketing to benefit and we’ll advise you on the pitfalls you need to avoid to get more from your inbound marketing.
Why your content strategy should educate to boost conversion and retention
The point of content marketing is to offer something of value. Instead of the same old sell, sell sell, there are loads of ways to increase conversion and improve retention by offering useful information that helps your customers. Here are just a few things you can...
How to record a project and use it to create a portfolio/case study
Your projects are priceless examples of the quality of your work. By recording the work you have put into them, you effectively build a portfolio which can then be used to grow your business and attract new clients. Individual case studies can be built which clearly...
The daily content chore
If you’ve been looking into what you can do to market your business online, you’re probably aware that most strategies these days revolve around providing content, after all, Google's favourite slogan is "content is king". If you're not fully aware how important it is...
How important is it to update my blog regularly?
Any business with an online presence, should aim to build strong relationships with your audience as part of your content marketing strategy; a big part of this process is having an interesting and regularly updated blog.
How can I keep my website updated regularly with new content?
Keeping your business website regularly updated is vital if you want Google to value it as a useful resource and reward you with high rankings in the organic search results. It’s the best way to get more business leads from search engines.
How to start creating your first content marketing strategy
Getting started The first step of any content marketing strategy should be to establish your target audience. You may already have a good idea of what sort of person is buying your product or service, but if you don’t a useful exercise would involve creating ‘buyer...
What are the benefits of content marketing? The top 10 reasons revealed
The Content Marketing Institute defines content marketing as, ‘the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience- with the objective of driving profitable customer action.’
What can a blog do to help generate sales for your business?
With businesses on the internet fighting for the top spaces in search engines, how can you set your business website apart from the rest? Well the answer is to create and maintain a blog.
5 tips to learn about content marketing
With search engines putting more emphasis on ranking websites with a wide range of high quality and varied content, we want to take the time to let you know how you can be producing and delivering great content your customers (and potential customers) will love.
