If you run a cafe you no doubt have some sort of social media presence for your business. At the bare minimum you should have a Facebook, Twitter and Instagram account, as well as a Tripadvisor...
A General Introduction To Paid Social Posting
With the organic reach of (unpaid) social media posts at an all time low, many business owners are turning to paid social posts in order to reach their customers. Of course, social networks make it...
Top 5 social media marketing tips for cafes and restaurants
Cafes and restaurants are social spaces by nature, which means it’s all the more important for them to have a presence on social media. As the majority of social media companies transition from...
Top 5 social media marketing tips for gyms and personal trainers
For businesses of all types, having a presence on social media is essential. For gyms and personal trainers, social media is a great way to show off their services to both new and current clients....
Fitness Marketing Trends of 2017 (so far…)
As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We're very happy to see that this is a sector that's growing faster...
Marketing trends of 2017: what startups are doing that you need to do too
Small, high tech start ups are all about growing as fast as possible. That's why their marketing has to be a step ahead of the curve. The world of startups is a bizarre one. We’re talking about the...
Why coffee shops and roasters need to worry less about design and do marketing that works!
Sublime design is intertwined with the third wave coffee movement. This is a great thing. In my opinion, having an appreciation of aesthetics enhances the whole experience, it’s part of what makes...
A year at Alloy, what happened in 2016
As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with...
Can social media affect SEO?
The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses...
A beginner’s guide to social media marketing part 2: Which social media platform is best for you?
If you think doing 'a bit' of Social Media Marketing will help your business (which it probably will), then you might be wondering where you should start. Different social media website apps, or...
A Beginner’s guide to social media marketing part 1: Why you should be using social media
Social Media covers websites like Facebook, Twitter, Instagram, LinkedIn and Pinterest, amongst others. They are designed to help people create and share content, normally in the form short pieces...
10 reasons why social media is important for your business
When you have a million and one things to do in the day to day running of your business, we know it can be hard to keep your social media presence up to date, check out these top 10 reasons why you...