by Graeme | Oct 30, 2017 | Food & Drink Marketing
If you run a cafe you no doubt have some sort of social media presence for your business. At the bare minimum you should have a Facebook, Twitter and Instagram account, as well as a Tripadvisor page. These platforms are vital ways to be found in an extremely... 
by Graeme | Oct 7, 2017 | Paid Social Media
With the organic reach of (unpaid) social media posts at an all time low, many business owners are turning to paid social posts in order to reach their customers. Of course, social networks make it as easy as possible for you to give them your money, but just spending... 
by Graeme | Aug 18, 2017 | Food & Drink Marketing
Cafes and restaurants are social spaces by nature, which means it’s all the more important for them to have a presence on social media. As the majority of social media companies transition from primarily social platforms to advertising giants, these businesses... 
by Graeme | Aug 6, 2017 | Health & Fitness Marketing
For businesses of all types, having a presence on social media is essential. For gyms and personal trainers, social media is a great way to show off their services to both new and current clients. Platforms like Facebook, Instagram, YouTube & Twitter also offer... 
by Luke | Apr 3, 2017 | Health & Fitness Marketing
As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We’re very happy to see that this is a sector that’s growing faster than ever. Just as we love to see progress in our... 
by Luke | Mar 21, 2017 | Marketing Tips
Small, high tech start ups are all about growing as fast as possible. That’s why their marketing has to be a step ahead of the curve. The world of startups is a bizarre one. We’re talking about the epitome of venture capitalist funded, uber fast growth of... 
by Luke | Jan 20, 2017 | Branding & Design, Food & Drink Marketing, Marketing Tips
Sublime design is intertwined with the third wave coffee movement. This is a great thing. In my opinion, having an appreciation of aesthetics enhances the whole experience, it’s part of what makes the experience of specialty coffee different (which I’ve... 
by Luke | Jan 6, 2017 | News
As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We’re bursting with ideas and innovations we cant wait to put to use... 
by Luke | Nov 24, 2016 | SEO
The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses how to rank a site, but social media is different. Google... 
by Luke | Apr 29, 2016 | Social Media Marketing
If you think doing ‘a bit’ of Social Media Marketing will help your business (which it probably will), then you might be wondering where you should start. Different social media website apps, or “platforms” target different types of... 
by Luke | Apr 21, 2016 | Social Media Marketing
Social Media covers websites like Facebook, Twitter, Instagram, LinkedIn and Pinterest, amongst others. They are designed to help people create and share content, normally in the form short pieces of writing, images or video. The idea of using Social Media to market a... 
by Alexander Hedges | Nov 24, 2014 | Social Media Marketing
When you have a million and one things to do in the day to day running of your business, we know it can be hard to keep your social media presence up to date, check out these top 10 reasons why you should keep it on your priorities list. 1. Your customers may be...
