A few days ago Yellow Pages announced the beginning of the end. There is now a deadline in place for the last ever printed edition of Yellow Pages, just over a year away in the start of 2019. After 51 years in print in the UK, and going through several changes of...
Tips, Advice & News
Digital marketing comprises a vast range of different marketing activities. From short term revenue boosters such as pay per click (PPC) platforms like Google AdWords and Facebook Ads, to strategies for longer term growth such as SEO and website development, it’s quick to get out of your depth when dipping your toe into digital marketing. We distill what we’ve learned into practical and actionable steps designed to help business owners market their businesses more effectively online. We’ll talk you through tips for getting started with paid campaigns and advice for organic, unpaid optimisations you can make to ensure the time you spend on your marketing generates the best possible return on investment for you. We also keep you informed of any changes in the digital landscape that are likely to have an impact on your business. You don’t have to be a marketing expert to benefit from our digital marketing tips, you just need to want to grow your business.
Don’t miss out on these vital opportunities to achieve the greatest return on investment from your SEO and PPC
A look at the different techniques business owners can use to increase traffic to their websites and be found by more potential customers.
Stick with us here. These up and coming “trends” may not be new to you, but they're still worth a look. Apparently internet marketing has been a thing for a while. We’re not saying you have to change what marketing you do, but when was the last time you checked up on...
If you’re building a new website, or simply haven’t updated your existing one in a while, you may need to think about the images you're using. It’s pretty common for websites to use large images to convey what your business does, and why a visitor should choose it, so...
Simply put if you want your website to be offer a good user experience you need a good, high quality hosting service. Like most things cheaper isn’t always better but be sure to check what you are getting for you money before you invest.
Congratulations on your new website! After lots of of tweaks and adjustments your website is finally live and you can sit back and watch the sales start coming, right? Wrong. Unfortunately having a new website is not quite enough to start ranking on the most popular search engines, as there is so much competition online in almost every industry, you need to keep going while you have momentum on your side. Here are our recommendations for the next steps to a high-ranking website.
So you have a nice shiny new website, it has just gone live and now you can sit back and relax and just wait for that phone to ring. Right?
Wrong. That would be a bit like building a shop in the middle of nowhere, no sign posts, no directions and worst of all no road! People simply would not find your shop and you could not rely on passing custom either.
To get people to find your website you need to make sure that the website code is valid, semantic and ideally updated frequently. Your web developer might have done these things for you – but if you are not sure then get in contact with us and we can give you a review.
Even the most perfectly built and designed website needs some work to get people visiting.
7 Free Ways To Promote Your Website
For any business marketing needs to be a continuous and on going effort. But actively promoting your website does not need to cost the earth. If you would like some more tips or are interested in our help to promote your website then just give us a call: 01483 799 475.
Our services include:
Website design and development for eCommerce or brochure websites,
Online marketing (such as social media management and HTML design and development),
Search Engine Optimisation and
Print design (such as business cards, brochures, pop-up stands, etc)
Learn more about Google's historic changes, including a left-hand panel with powerful tools that will make it easier to find what you are looking for. http://youtu.be/C-rnxNFRAQA
The Farmer/Panda update is arguably the largest algorithmic change Google have implemented in the last 10 years and is reported to have affected the rankings of over 16% of websites on the internet. In many cases this has seen smaller, higher quality sites rise in the rankings whilst websites with thin or scraped content have lost ground in many areas.
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing investments.
This article will help to explain how changes at Google affect the search traffic to your website.
Find out how to appear in the Google Local business results using Google My Business and Bing Local.
Although you should maintain a focus on optimisation and improving relevance for the Google algorithm as they have over 80% of the market share in the UK, it might be useful to know where you stand with Bing and Yahoo as well.