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Digital marketing comprises a vast range of different marketing activities. From short term revenue boosters such as pay per click (PPC) platforms like Google AdWords and Facebook Ads, to strategies for longer term growth such as SEO and website development, it’s quick to get out of your depth when dipping your toe into digital marketing.
We distill what we’ve learned into practical and actionable steps designed to help business owners market their businesses more effectively online.
We’ll talk you through tips for getting started with paid campaigns and advice for organic, unpaid optimisations you can make to ensure the time you spend on your marketing generates the best possible return on investment for you. We also keep you informed of any changes in the digital landscape that are likely to have an impact on your business. You don’t have to be a marketing expert to benefit from our digital marketing tips, you just need to want to grow your business.
What is Google Analytics? Google Analytics is a really useful tool for measuring data from your website. it measures useful things like the number of visitors to your site and how many of them are...
If you’re already swamped with work, why not use this as an opportunity to boost your social media channels and do something fun? A pumpkin carving competition or a scary story contest could be a...
A few days ago Yellow Pages announced the beginning of the end. There is now a deadline in place for the last ever printed edition of Yellow Pages, just over a year away in the start of 2019. After...
If you’re looking to get more visitors and sales online then hopefully you’ve come across SEO and PPC. Right now, we’re going to look at the work that is essential for launching either type of...
If you’ve launched a new website, or simply never had much traffic, you may be wondering how to get more people to visit it. There a several avenues you can go down here, but first of all it’s...
Stick with us here. These up and coming “trends” may not be new to you, but they're still worth a look. Apparently internet marketing has been a thing for a while. We’re not saying you have to...
If you’re building a new website, or simply haven’t updated your existing one in a while, you may need to think about the images you're using. It’s pretty common for websites to use large images to...
Simply put, if you want your website to offer a good user experience you need a good, high quality hosting service. Like most things cheaper isn't always better, so be sure to check what you are...
Congratulations on your new website! After lots of of tweaks and adjustments your website is finally live and you can sit back and watch the sales start coming, right? Wrong. Unfortunately having a...
A common misconception about the world wide web and business is that if you build a website, customers will come. Unfortunately, that's not the case. The internet is saturated with websites and...
This is a fantastic infographic from Mashable, and really does answer many questions about general industry spending behaviours. Source: Mashable
The Farmer/Panda update is arguably the largest algorithmic change Google have implemented in the last 10 years and is reported to have affected the rankings of over 16% of websites on the internet....
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing...
A couple of useful videos from the former head of search quality at Google, Matt Cutts. This article will help to explain how changes at Google affect the search traffic to your website. You may...
Google Maps was launched in June 2005, displaying conventional maps, roads and satellite images from a separate screen accessed by a Maps link a the top of search engine results pages In late 2006,...
Google, Bing, Yahoo – What’s the difference? Although the basic principle of operation for all search providers is the same, the subtle differences between them lead to different rankings on various...