In recent years search engines like Google and Bing as well as social media sites such as Facebook & Twitter have rolled out a whole host of refinements to the way they deliver local results. We’ve covered some of these algorithm changes on our blog. This...
For all kinds of gyms, fitness classes and personal trainer services, SEO is going to be key to achieving real marketing gains. What is SEO? This is the work that moves your website up in Google search results. If someone searches “gym near me” then...
If you’ve launched a new website, or simply never had much traffic, you may be wondering how to get more people to visit it. There a several avenues you can go down here, but first of all it’s helpful to have a look at where those visitors might come...
Pay per click advertising is easier than ever Platforms like Google and Facebook may be known to most people for their incredibly useful free service,, but they only exist to make money from advertising. Here’s some handy advice if you’re thinking of...
When we’re putting together a new website for a client, or looking into where we can make improvements, one of the stats we look at is bounce rate. This is simply the proportion of visitors who leave your website after only viewing one page. They’ve turned...
Building a website is just like building a house. Sure, you could turn up with a ton of bricks, get stuck in with a shovel and hope for the best, but you should probably think things through a bit before you start. We’ve worked with loads of small businesses,...
Any business with an online presence should aim to build strong relationships with your audience as part of your content marketing strategy; a big part of this process is having an interesting and regularly updated blog. Quality or quantity? For SEO purposes, the...
Getting started The first step of any content marketing strategy should be to establish your target audience. You may already have a good idea of what sort of person is buying your product or service, but if you don’t a useful exercise would involve creating...
A common misconception about the world wide web and business is that if you build a website, customers will come. Unfortunately, that’s not the case. The internet is saturated with websites and businesses fighting for prime online real estate on page 1 of the...
Your website is essentially your shop front for your customers. They will find your page, browse around for a while and leave. How your website looks could be the deciding factor for if they chose to make a purchase with you. We have have put together our top 5...
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing investments. Partially attributed to the increasing mobile accessibility of...
Internet marketing has been shown to offer small and medium scale businesses the highest returns on investment when compared to television, radio, events, sponsorship and direct mail marketing methods. Internet marketing strategies involve many different...
“Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful and flexible features now let you see and analyze your traffic data in an entirely new way. With Google...
