eCommerce Marketing in Manchester

Market your products or services more effectively online with the help of an experienced marketing team.

What we doWhy choose us?
Artboard 4 1 - E-commerce Marketing

What we do

Whether you’re just starting out selling products online or you already operate an established eCommerce business, it’s important to have a multipronged marketing approach including SEO, social media and strong branding.

Having worked with a variety of eCommerce businesses, our team boasts wide ranging expertise to help drive traffic to your website.

eCommerce marketing key areas

eCommerce SEO management

Nearly a decade of SEO experience makes us the most knowledgable eCommerce SEO agency Manchester has to offer.

eCommerce website design

Get the best merchant & payment solution for your business from an experienced team providing the best value eCommerce website design Manchester offers

Web design for eCommerce

We build high performance websites that support everything from a single product to thousands of products and product variations.
Alloy photo21 - E-commerce Marketing

What makes a good eCommerce site?

Your website is your shop window and as such needs to capture your customer’s attention. While it is possible to build a highly functional eCommerce store using DIY platforms like Shopify, these solutions lack the deep customisation options and performance capabilities needed to futureproof the site. Our eCommerce websites are built on a secure WordPress core and use the industry leading WooCommerce platform, giving our clients’ products the best possible start.

 

Scalable, secure & futureproof

These websites are infinitely scalable, meaning you can start with just one product and increase your inventory to however many you need, including support for multiple product categories and product tags. They use the latest security features to keep you and your customers safe and can be customised to include support for multiple product variations, worldwide shipping rates, explainer videos, downloads and anything else that might be useful.

 

Alloy photo2 - E-commerce Marketing
helpful content update - E-commerce Marketing

Supporting the growth of your shop

Once your eCommerce shop has launched we’ll be here to support you every step of the way, with scalable hosting and backup options as well as managed updates to ensure your site keeps performing and remains secure. If you prefer to manage your website yourself you will of course be given full, unrestricted access and freedom to do with it as you choose. If you already have an eCommerce site that hasn’t been completed to your liking that’s no problem either, we’re always happy to step in to tidy things up and get your store working for you.

 

Custom development

Our team has worked closely with large and growing eCommerce companies, consulting with them on how best to develop their platforms to best meet their changing needs. From building in features such as shipping calculators and identity checks, through to restricted products and selective discounts for different types of customer, we’ll work with you to help realise your vision.

Develop specific & unique features for your shop

Getting custom development for eCommerce stores right starts with understanding the aims and objectives of the client. We’ll work closely with you, either meeting in person or over the phone to work out a detailed specification for the task at hand. Our experienced team will dissect the goals of the development from every angle to plan for unusual edge cases and exceptions which must be accounted for in every custom development to avoid issues further down the line.

 

 

Alloy photo12 - E-commerce Marketing
Alloy photo4 - E-commerce Marketing

Tried & tested team working with vast inventories

With the detailed specification agreed upon, development will take place on a secure and restricted staging site to ensure none of the works affect the live site. We test in house on a range of devices and your team is welcome to test and feedback in preparation for updating the live site with the new code. Once everything is signed off and ready to go, we can help push the update to your live eCommerce site or simply zip and send the files to your webteam to upload.

 

 

SEO for eCommerce

SEO is one of our core services, we’ve been helping local and international businesses get found on Google and Bing for over a decade. If we build your commerce website for you, you’ll be safe in the knowledge that is has been built from the ground up for best search performance. If we didn’t build your website that’s no problem either, we’ll dig in and optimise everything we can whilst ensuring nothing harms the continuing operation of your online business.

Z

Full site audit included

We carry out a full SEO audit of your site and share the results with you, keeping you in the loop about how your SEO budget is being spent.
Z

On-page technical optimisation

We’ll set up your store to send Google & Bing the right signals for best ranking performance.

Z

Off-page optimisation

We build high quailty references to your site across the internet to reinforce its legitimacy to search engines.

Z

Data driven approach

We use specialised software tools to collect data on how your customers are searching and use it to adapt your eCommerce site.

Z

Content & copywriting support

Our team includes graduate level copywriters and content creators with broad experience across many niches.

Realistic & achievable strategies

SEO for eCommerce incorporates a broad range of skills beyond just the technical aspects of your online shop. We’ll dig into the details of exactly what your potential customers are searching for and make sure your website ticks all the boxes. Our team can work with you to come up with a realistic and relevant content plan to help you climb the search rankings, whilst also completing vital off page work such as directory listings and Maps listing optimisations to send all the right signals to Google and Bing to help them rank your site.

mediamodifier image 3 - E-commerce Marketing
mediamodifier image e1669643345364 - E-commerce Marketing

Tailored & scalable eCommerce SEO

Our team is here to help as little or as much as you like. Our advanced SEO plans include copywriting and content creation to help build your site into the kind of useful resource that Google loves to show to potential customers. We take the time to understand the tone of voice of your business to write compelling content that you and your customers will love. Our copywriters are UK based and educated to degree level, with experience writing on subjects as diverse and pharmaceuticals, nutrition, clothing and more.

Conversion rate optimisation for eCommerce

Some clients come to us with an eCommerce shop that they feel looks great and is getting plenty of traffic, but for some reason isn’t achieving the level of sales they hoped for. In cases like this, our experience with conversion rate optimisation for ecommerce stores comes in handy.

U

Split testing

Discover which on page content leads to most conversions

Load times

Reducing the load time of a site can decrease its bounce rate

Z

Auditing

Make sure your customers aren’t being put off by poor quality content

N

Checking out

Are your visitors dropping off because of obstacles in their journey?

 

Split testing, content & technical edits

Conversion rate optimisation (CRO) can involve a huge range of edits and amendments to a site to encourage customers to make a purchase.

Sometimes it’s down to basic checks that have been missed; poor spelling, grammar and punctuation can often deter potential customers. On other occasions, technical aspects such as page load times, bounce rates and issues with the user interface might be to blame.

We can also split test new product images and page designs to further improve your conversion rates, running two alternate pages simultaneously and gathering useful data on visitor responses.

AMA  - E-commerce Marketing
Screen Shot 2019 05 23 at 13.20.41 - E-commerce Marketing

Vast experience in audit driven CRO

Having worked with many different online retailers, our team has a keen eye for detail and can audit your site to find out why visitors aren’t effectively turning into customers.

With CRO for eCommerce, we’ll begin with a full site audit to identify any and all possible obstructions to the customer journey. We’ll then share the results with you and work out a realistic plan to improve things in order of importance, all without disrupting the ongoing operation of your online store.

If you have your own developers that’s fine too – we’re always happy to share the results of an audit and advise others on how to proceed.

PPC advertising for eCommerce

Pay per click advertising such as Google Ads and Facebook Ads can be fantastically effective in brining in sales quickly. This can be particularly useful after having just launched a shop, when rankings may not yet have picked up, but equally can help long established stores drum up new interest too.

Targeted campaigns driven by data

We’ll help build laser targeted campaigns that zero in on your ideal customer and keep the cost per click as low as possible. We use a powerful suite of tools to identify search keyword volumes related to your niche so we can be sure exactly what your customers are looking for. With the help of our in house designers and copywriters we’ll make sure that your ads truly stand out and grab your customers attention. As your campaigns progress we can continually refine them so that you always get the most from your ad budget.

Alloy photo17 - E-commerce Marketing
LSA example - E-commerce Marketing

Experience managing budgets from sole traders to national franchises

We have experience with PPC for everyone from sole traders and charities through to large international businesses national franchises. We offer plans that scale to suit every budget. Whether you’re looking for a targeted, long term strategy or a short sharp increase in sales, our team will put a plan in place for you. If you’ve never tried PPC before, or your shop simply isn’t getting the results you hoped for with your current agency, we’re here to get ads online that get your products selling.

What we do

Whether you’re just starting out selling products online or you already operate an established eCommerce business, it’s important to have a multipronged marketing approach including SEO, social media and strong branding.

Having worked with a variety of eCommerce businesses, our team boasts wide ranging expertise to help drive traffic to your website. 

eCommerce marketing key areas

AMA16 S ux 700x350 - E-commerce Marketing

Web Design for ecommerce

However large your inventory, we build secure, high performance eCommerce websites that can be relied on to perform for years to come

AMA16 make money 700x350 - E-commerce Marketing

SEO for ecommerce

From optimizing individual website pages to wider content marketing and business listings round the web, SEO will ensure your site has the best chance of ranking well

SEO
AMA16 S ux 700x350 - E-commerce Marketing

Custom development for ecommerce

We’ll help you decide exactly what features your shop needs and create a functional website that lowers the chances of cart abandonment

AMA16 make money 700x350 - E-commerce Marketing

Conversion rate optimisation for ecommerce

Identify areas where customers encounter obstacles in their journey and optimise the website for the best possible customer experience

CRO
AMA16 make money 700x350 - E-commerce Marketing

PPC for ecommerce

Highly optimised AdWords campaigns from a Google partner, plus Facebook and social media ads to help drive sales

PPC

Client CASE Studies

Check out our latest work

 See some of the brilliant brands we’ve worked with recently.