SEO

Helping your business generate more leads from organic searches on Google & Bing search engines with content creation, link building, technical site audits & more from the best value SEO agency Manchester has to offer.

SEO Services

Let us know via our enquiry form if you’d like a custom plan putting together.

Local SEO

Citation building, daily social media posting and on site optimisations.

Mutli location local SEO

Strategies tailored to multiple branches of the same business.

National SEO

Full audit with on site and off site growth strategies and bespoke content.

eCommerce SEO

Strategies for online retailers and business to business sales.

What is SEO?

SEO is a method of internet marketing aimed at improving the performance of a website or brand across the various search engines such as Google, Bing, Yahoo and Ask.

Organic search engine optimisation increases the number of ‘free’ visitors arriving on your website from search engines, by improving the search engine ranking of web-pages. Effective SEO requires considerable knowledge of search engine algorithms and a deep understanding of the target customer’s searching behaviour.

As search engine interaction revolves around language, special attention is paid to the selection and application of the keywords used by potential customers to find your business.

AMA16 cloud platform - Search Engine Optimisation

SEO: The Facts

What you need to know about search engine optimisation.

%

of searchers only check the top 6 search results.

%

of searchers only check the first page of search results.

%

of people looking to buy a product or service search online first.

%

of traffic goes to the top organically ranked page.

National SEO plans

Let us know via our enquiry form if you’d like a custom plan putting together.

Starter

SEO retainer for startups
£250/month
  • Daily social media posting
  • Citation building campaign
  • Brand mention monitoring reports

Growth

SEO for growing businesses
£1500/month
  • Standard plus:
  • Conversion rate optimisation
  • Video content marketing

Pro

SEO for national campaigns
£3000/month
  • Growth plus:
  • Press release syndication
  • Nationwide competitor analysis
  • Dedicated account manager

How do we do SEO?

Great SEO is a complex, ongoing process,

On-page Analysis

Your website will be analysed for search engine compatibility:

  • Checking for coding errors that might hinder search engine performance
  • Checking for Meta tag optimisations that could offer improvements
  • Checking for tracking code and webmaster tools verification
  • Checking for image and media issues affecting indexation
  • Checking for name, address, phone; citation consistency
  • Providing an overall performance ranking for your whole website
  • Recommend improvements with the highest return on investment

Competitor Analysis

Thorough analysis of your online competitors within your local and national market. Depending on the scale and competition for your market sector; the analysis will include:

  • A comprehensive SEO analysis of local competitors
  • Depending on your campaign – analysis of national competition
  • We create a blueprint for search optimisation improvements
  • We make recommendations on web marketing SWOT
  • We report on progress on a monthly basis
  • Custom reports can be requested – contact us for a quote.

On-page Optimisation

Optimisation of the content and coding of individual website pages to maximise the effects of all other search engine marketing efforts. On-page SEO can involve the following techniques.

  • Adding meta data based on extensive keyword research
  • Editing existing copy for optimal keyword density based on our recommended keywords
  • Adding copy to enhance search engine relevance scoring factors
  • Editing and fine-tuning copy to improve customer conversion rates
  • URL re-writing for SEO benefits. We also set up the 301 redirects so you can keep getting the benefit and Page Rank flow from your old links.
  • Modification of navigation system for more indexable content by the search engine bots
  • Improving landing page quality scores for PPC advertising campaigns

Link Building

We generate interest elsewhere on the web to attract traffic back to your website. Creating links that point back to your home page and also product/service pages (deep linking), serves the obvious purpose of increasing visitors onto your website. More importantly though, links between sites serve as a voting system, a crucial ranking factor for search engine results performance.

  • Link-building strategies aim to attract others on the internet to link back to your site
  • Links from less popular or reputable sites are of little use to SEO but can boost traffic
  • Links from reputable websites (those with a PR 1+) will boost your website performance
  • We manage campaigns for clients looking to build and maintain a perfect web citation footprint using white hat, ethical techniques.
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One clear voice

Dealing with lots of people can be a hassle. By taking sole responsibility for your marketing campaign we communicate with you, and for you, more effectively. Life is easier when you work with someone who understands you and your brand.

Continuous collaboration

As your needs change, we listen. Our marketing reflects your dynamic business, so it’s constantly adapting to your changing requirements. We always keep you in the loop with reports from 3rd party data providers for full transparency so you can see the results of our work.

How does the Google algorithm work?

The Google algorithm is always changing in an attempt to improve results and satisfy their user’s needs.

The search quality team at Google spoke of minor adjustments being tested and implemented on a weekly basis, whilst major algorithmic updates receive more testing and a staggered release. In the past, major algorithmic changes that cause significant changes in the results are released to small cross sections of the global network, often regional parts of the US, before being rolled out across Europe and the UK.

Algorithmic changes over the last 12 months have been increasingly focussed on cutting spam from the results and removing spammy websites from page 1. Especially since recent news stories have criticised Google for failing to improve search quality and losing in the battle against those who maliciously manipulate the algorithm, knowingly breaking the Google webmaster guidelines with the sole intention of short term profit.

Contribute to your SEO campaign.

What can you do to help? There are aspects of SEO that you as the business owner can do yourself, to improve progress of your webpages up the rankings.

 

  • At some point before you reach the top of page 1, you are likely to be held back by competitors who have got the edge over your website, in Google’s opinion at least.
  • To get above these competitors in the rankings, you need to invest in Search Optimisation from a reputable provider, who will assure you of proper representation of your business online.
AMA16 team research - Search Engine Optimisation
AMA16 development - Search Engine Optimisation

What is on-page optimisation?

This could be thought of as approximately one half of the SEO puzzle. It involves optimisation of each individual page on a website, for 1 or 2 particular keywords/topics. Optimisation of a page can involve the following techniques:

  • Adding meta data based on extensive keyword research
  • Editing existing copy for optimal keyword density based on our recommended keywords
  • Adding copy to enhance search engine relevance scoring factors
  • Editing adding copy to improve customer conversion rates
  • URL re-writing for SEO benefits (we also set up the 301 redirects so you can keep getting the benefit and Page Rank flow from your old links)
  • Modification of navigation system for more indexable content by the search engine bots
  • Improving landing page quality scores for PPC advertising campaigns

What is off-page optimisation?

This involves generating interest elsewhere on the web to attract traffic back to your website. Creating links that point back to your home page and also product/service pages (deep linking) serves the obvious purpose of increasing visitors onto your website. More importantly though, links between sites serve as a voting system and key part of Google’s Page Rank algorithm (now out of use, but in place of page rank, we reference MozTrust and MozAuthority instead), a crucial ranking factor for search engine results performance.

Some general tips about link building:
  • Link-building strategies aim to attract others on the internet to link back to your site, by providing/publishing content of interest or value
  • Links from less popular or reputable sites are of little use to SEO but can boost traffic
  • Links from reputable websites (those with a PR 1+) will boost your website performance
AMA16 file sharing - Search Engine Optimisation
AMA16 api - Search Engine Optimisation

Be cautious of link-sellers

For several years and up until quite recently, links were a disproportionately effective and relatively easy to acquire visitors by the thousands. Many businesses, in the US, Europe and especially India were in fact created just to sell links in order to push their client’s websites higher in the results.

Over the last few years Google has been cracking down on spam and cancelling out the value of many of these links. Google now highly recommends against companies who try to sell these “link building packages” as 99% of the links will be from far-eastern spam sites and have no value to SEO or traffic. Following the Google algorithm changes, these companies are resorting to desperate measures to cash in before the word gets out that their business is under threat.

Some links that are bought can even incur a Google penalty which could mean a website is blacklisted from the search results. We specialise only in ‘white hat’ link building strategies to give you business a meanginful, approved and lasting increase in traffic.

Build momentum

Marketing isn’t a one off project, it’s the ongoing conversation between you and your potential customers. If you don’t have an in-house marketing department it can be hard to achieve the consistency required to establish a strong brand, a powerful online presence and increase the number of valuable leads coming in.
AMA16 analysis - Search Engine Optimisation
AMA16 team research - Search Engine Optimisation

Digital marketing

Our online marketing services take advantage of the low cost of reaching a large number of highly targeted potential customers, from pay per click ads and SEO to social media and email campaigns. We don’t just have the technical expertise and data needed to do this, we have the experience to make it count.
When the time is the right, we can also create premium graphic designs, printed to the highest quality, for people to engage with in the real world. From business cards to direct mail campaigns, we create designs that people want to see.

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