SEO

Tips, Advice & News

SEO is hard. With a constantly shifting landscape, that draws on all kinds of technical and fiddly areas, from webdesign and hosting to content and user experience, it can be hard to know where to start. Our blog is based on years of experience, breaking down the often impenetrable jargon of this advance but powerful type of marketing. It’s full of SEO tips you can use to get more from your marketing budget, whether you are looking to boost your campaign yourself, or increase your input with a team that’s managing your SEO for you, then this is the place to start. We’ve picked out the most important aspects, meaning you can focus on the work that will have the biggest impact. While also giving you the context to understand how the seemingly disparate pieces of the puzzle actually fit together. Read on to see what you can do to boost the SEO of your small business.

How to start an SEO campaign

Get essential tips for making the best possible start with SEO campaign from the Alloy Marketing based in Manchester.

Do I Need a Responsive Website?

What is a responsive website? A Responsive website is one that changes layout for different shapes and sizes of screens. It’s a website that looks good and is easy to use on desktop computers, tablets and smart phones of all sizes. It does this by responding to the...

Mobile-first indexing, what is it?

Google has announced they are now beginning to roll out mobile-first indexing for websites, but what does that actually mean for you? Before we get stuck in, let's bring everyone up to speed so we can make sense of what we're talking about here. What even IS indexing?...

5 things we Relearned at BrightonSEO in 2016

We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very reassuring to hear others put our thoughts into words and offer some...

How long does SEO take?

I’ve started investing in SEO, when will I see the results? The simplest, but also most frustrating answer is: it depends. SEO is a long term investment. Like a steam train, it takes a bit of time to get going, but once it’s up to speed it has a lot of momentum. That...

What is SEO and why does it matter?

What is SEO? Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. What are organic search rankings? The idea is simple. When someone searches for something like “Coffee Shop in...

How do pagerank updates work?

A video from Matt Cutts, formerly of Google's search quality team. He explains how frequently page rank updates occur and how often you will see updated values in the pagerank toolbar. An older video from Matt about pagerank sculpting by using nofollow tags on...

How does Google deliver search results? [Video]

Search results from Google, Bing and others are compiled by computer algorithms designed to provide users with relevant and useful results, based on the search terms entered. Each search engine brand has their own secret algorithm for scoring pages and then showing...

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