With the organic reach of (unpaid) social media posts at an all time low, many business owners are turning to paid social posts in order to reach their customers. Of course, social networks make it as easy as possible for you to give them your money, but just spending...
For businesses of all types, having a presence on social media is essential. For gyms and personal trainers, social media is a great way to show off their services to both new and current clients. Platforms like Facebook, Instagram, YouTube & Twitter also offer...
As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We’re bursting with ideas and innovations we cant wait to put to use next year but...
The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses how to rank a site, but social media is different. Google doesn’t...
When you’ve decided which social media platforms to start with (see our previous blog post if you aren’t sure yet) it’s important to set things up properly. As with a shop front, or a website, it’s important that your Social Media profiles properly reflect your brand....
If you think doing ‘a bit’ of Social Media Marketing will help your business (which it probably will), then you might be wondering where you should start. Different social media website apps, or “platforms” target different types of users and focus...
Social Media covers websites like Facebook, Twitter, Instagram, LinkedIn and Pinterest, amongst others. They are designed to help people create and share content, normally in the form short pieces of writing, images or video. The idea of using Social Media to market a...
Small businesses are using the skills and advantages that their big competitors lack and there is no reason you should not be doing the same. We have put together a quick guide to help you make the most of what you have at your disposal; you are in a position to forge...
With businesses on the internet fighting for the top spaces in search engines, how can you set your business website apart from the rest? Well, the answer is to create and maintain a blog. If you hadn’t already heard, Google has changed their ranking algorithms,...
A common misconception about the world wide web and business is that if you build a website, customers will come. Unfortunately, that’s not the case. The internet is saturated with websites and businesses fighting for prime online real estate on page 1 of the...
The term brand is one of those words that is widely used, but often not fully understood. What does the word mean and how has the meaning and application changed over the years? The very first definitions of brand was the name give to a service or product from a...
Gaining new followers is vital to your company’s success, with more people purchasing from brands they interact with on Twitter your business could benefit. 1) A new follower is a new lead When you gain a new twitter follower, you are gaining the opportunity to...
When you have a million and one things to do in the day to day running of your business, we know it can be hard to keep your social media presence up to date, check out these top 10 reasons why you should keep it on your priorities list. 1. Your customers may be...
Building and maintaining an active presence for your business online – top tips using social media When you run a small to medium size business, you often carry out the roles of several employees within a larger company. This article can help shed some light on...
Internet marketing has been shown to offer small and medium scale businesses the highest returns on investment when compared to television, radio, events, sponsorship and direct mail marketing methods. Internet marketing strategies involve many different techniques...
