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Latest news about our branding, website builds and SEO results.

Google Analytics moving to Google Analytics 4

Google Analytics moving to Google Analytics 4

Google has announced that as of 1st July 2023 Google Universal Analytics will be shutting down. Users have been encouraged to move over to Google Analytics 4 instead. We’re going to take a look at why this is important.

What are Local Service Ads?

What are Local Service Ads?

Google’s Local Service Ads are a new advertising solution that can place your business at the top of the search engine results page, give you a shiny Google Guaranteed badge and ensure that you’re only paying for leads that actually contact you.

Re-opening advice for small businesses following Covid-19

Re-opening advice for small businesses following Covid-19

The covid-19 epidemic led to unprecedented challenges for almost all businesses. With gyms, restaurants and shops closed, and many service industries slowing right down, small businesses up and down the country were faced with tough decisions on their hands.

A year at Alloy, what happened in 2016

A year at Alloy, what happened in 2016

As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with ideas and innovations we cant wait to put to use next year but first we...

5 things we Relearned at BrightonSEO in 2016

5 things we Relearned at BrightonSEO in 2016

We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very reassuring to hear others put our thoughts into words and offer some...

Benefits of blogging about your local business

Small businesses serving local customers have a lot to gain from regularly posting about their business. Blogging not only reassures and informs potential customers that the company is active, but also additionally boosts the search engine ranking potential of your...

Latest news and projects completed this month

Latest news and projects completed this month

An unbroken week of sunshine and clear blue skies - the summer is off to a great start and here at Alloy it's heating up. Regretfully we haven't had much time for sunbathing but another busy exciting month, with clients old and new starting up new websites and...

Teambox project management software

Teambox project management software

Highly recommend project management tool called teambox which is an online service in the cloud (you can access it anywhere including mobile) for managing all kinds of marketing projects / content writing / to-do lists and time management. Teambox helps us to avoid...

New printing supplier enables more services

New printing supplier enables more services

Always striving to deliver the highest quality service to every client, we have established a new printing supplier that expands the available options for business card, flyer, leaflet and brochure printing. The new supplier opens  up a range of premium services at...

Introducing the new client support area

Introducing the new client support area

Newly added to offer walkthroughs, guides and advice to existing customers. The page will cover advice and resources as well as most questions regarding the administration and use of your new website from Alloy Marketing - making the whole process even easier. Clients...

New Google features: local listings

New Google features: local listings

In the last few years changes have been rolled out that highlight Google’s growing interest in providing not only academic and resource based search results, but also product and service based searches, intending to put customers in touch with local businesses.

Boost your small business advertising strategy

Boost your small business advertising strategy

Cost effective home and small business advertising services, designed to help build interest and drive sales. Advertise across print, email and the internet with fully managed solutions that can be scaled to suit any budget. Print and mail advertising Custom logo...