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Latest news about our branding, website builds and SEO results.
A year at Alloy, what happened in 2016
As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with ideas and innovations we cant wait to put to use next year but first we...
5 things we Relearned at BrightonSEO in 2016
We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very reassuring to hear others put our thoughts into words and offer some...
Benefits of blogging about your local business
Small businesses serving local customers have a lot to gain from regularly posting about their business. Blogging not only reassures and informs potential customers that the company is active, but also additionally boosts the search engine ranking potential of your...
Latest news and projects completed this month
An unbroken week of sunshine and clear blue skies - the summer is off to a great start and here at Alloy it's heating up. Regretfully we haven't had much time for sunbathing but another busy exciting month, with clients old and new starting up new websites and...
Top Tips for Local Business Outreach using Twitter
Twitter is a key tool to drive traffic to your website, but it is also about interacting with people. Take a look at our essential tips to get to grips with the power of those 140 characters... Firstly, you’re here to publicise your product and services, advertise new...
How do you recover rankings after your site has been down?
Is SEO seen as a spammy marketing tactic by Google?
Many clients seem to have heard horror stories recently about companies with (supposedly) legitimate online marketing strategies being penalised by the Google algorithm and taking damage to their businesses. The following video should...
How the top agencies are spending their biggest client’s marketing budgets – infographic
This is a fantastic infographic from Mashable, and really does answer many questions about general industry spending behaviours. Source: Mashable
Teambox project management software
Highly recommend project management tool called teambox which is an online service in the cloud (you can access it anywhere including mobile) for managing all kinds of marketing projects / content writing / to-do lists and time management. Teambox helps us to avoid...
Online accounting & invoicing software
Looking for the best invoicing and accounting software for your business? We’ve tried the lot, so have a read of our free advice.
Updates to Google search
Learn more about Google's historic changes, including a left-hand panel with powerful tools that will make it easier to find what you are looking for. http://youtu.be/C-rnxNFRAQA
Search engine ranking factors: After the Google “Panda” update
The Farmer/Panda update is arguably the largest algorithmic change Google have implemented in the last 10 years and is reported to have affected the rankings of over 16% of websites on the internet. In many cases this has seen smaller, higher quality sites rise in the...
Website visitor bounce rates and how they affect your website marketing efforts.
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing investments. Partially attributed to the increasing mobile accessibility of...
New printing supplier enables more services
Always striving to deliver the highest quality service to every client, we have established a new printing supplier that expands the available options for business card, flyer, leaflet and brochure printing. The new supplier opens up a range of premium services at...
Introducing the new client support area
Newly added to offer walkthroughs, guides and advice to existing customers. The page will cover advice and resources as well as most questions regarding the administration and use of your new website from Alloy Marketing - making the whole process even easier. Clients...
How to access Google Analytics
“Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful and flexible features now let you see and analyze your traffic data in an entirely new way. With Google...
New Google features: local listings
As Google continues to test and roll out new layouts for their search results pages, here are a few examples and observations that may help your local SEO strategy. Search results - before the change To the right you can see the Google search results for the keyword...
Effective logo design tips
Logos are used to easily identify a business, with a memorable logo acting as a carrier of reputation and perceived professionalism. A business logo is often one of the first impressions we get of a brand; customers can be immediately put off when faced with an...
How often does the Google algorithm change?
A couple of useful videos from the former head of search quality at Google, Matt Cutts. This article will help to explain how changes at Google affect the search traffic to your website. You may have been wondering how often to expect changes in your website's search...
How to appear in the Google Local business results
Google Maps was launched in June 2005, displaying conventional maps, roads and satellite images from a separate screen accessed by a Maps link a the top of search engine results pages In late 2006, Google incorporated location details of businesses with location...
Boost your small business advertising strategy
Cost effective home and small business advertising services, designed to help build interest and drive sales. Advertise across print, email and the internet with fully managed solutions that can be scaled to suit any budget. Print and mail advertising Custom logo...
What are the Google sponsored links?
To advertise on Google search results and their content network of thousands of commercial and private websites advertisers sign up for an AdWords account. They then create text or image adverts, choosing from lists of keywords or phrases that will trigger their ads...
