A year at Alloy, what happened in 2016

As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016!

We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We’re bursting with ideas and innovations we cant wait to put to use next year but first we thought we’d take a second to look back at what’s been going on over the last 12 months.

New staff

As you may have noticed we’ve increased our ranks with two new members of staff. Luke joined us as an Account Manager back in the spring and Graeme joined the squad this autumn. These guys bring a pretty wide range of interests, skills and experience, but more importantly they don’t hesitate to roll up their sleeves and get stuck in. If you haven’t been in touch lately to feel free to give them a ring just to say hi – it’s quite possible they’ve been helping your business out from behind the scenes.

New website

We’re pretty chuffed that our new website finally came together. We try to practice what we preach, and rebuilding our website from the ground up was a tough exercise in marketing. This project gave us the perfect opportunity to play around with the tools and workflows we use to build websites for our clients. It’s not often we have so much room for creative license, and while the site is still a work in progress, we’re glad to have the essentials there for now. It features a ton of cool stuff behind the scenes too, using a faster, sleeker, more powerful framework and a whole host of neat tools.

We started taking security more seriously than ever before

It seems that small businesses are increasingly being targeted by digital criminals. Maybe this is because there are lots of businesses out there with somewhat lax online security, making themselves easy, potentially profitable targets. Some pretty big companies have also had issues, from Tesco bank to the announcements that Twitter, LinkedIn and Yahoo all lost users’ passwords. We won’t go into more details here as it gets a little depressing, but we did want to point out that this is an issue that has been at the forefront of our thoughts. We’ve been looking at the hosting we offer to make sure it’s up to scratch as well as adding a few extra features for added peace of mind including our reselling of the Sitelock security scanner, a service that monitors your website daily for hacked files and potential malware, allowing you to intervene and fix the issues before it impacts your business. We will certainly continue to work for a safe and secure 2017 for you and your business.

We went to the seaside

Back in September we took a short short notice jaunt all the way down to Brighton for the aptly named “BrightonSEO” conference. No prizes for guessing what the topic was. This was a great chance for us to get a slightly different perspective on the industry, with some interesting insights from a wide range of pros. We work pretty hard to stay ahead of the curve, so there weren’t any major surprises at the conference but it did give us a few little ideas that we’ve already implemented in one way or another. Click here to read more about what we discovered.

We’ve joined Instagram

Go on, go and take a peek at what we’ve been playing with over on our Instagram account. It may not be an obvious marketing channel for all types of business but it sure is a lot of fun. It’s still one of the fastest growing social media platforms out there and it’s historically had hugely higher engagement rates than other social sites so we thought we’d give it a go in a more professional capacity. Get in touch to let us know what you’d like to see more of, what goes on behind the scenes, project we’re working on or our observations of the marketing industry in general.

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