What is inbound marketing?
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospective customers’ attention.
Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
Inbound marketing practices include: SEO (Search Engine Optimisation), Referrals, Social Media, Content marketing (through creating blog posts, videos, slide-shares, infographics and other content).
Outbound marketing practices include: Direct mail, Cold calling, TV ads, Outdoor ads, Trade shows, Email marketing to purchased lists of email addresses.
- Inbound Campaign Strategy – We can help you design and start a multi channel inbound campaign
- Customer Analysis – We help you identify and segment your key customer demographics
- Campaign Strategy – Content planning, delivery schedules and targets are set
- Content Creation – We can create, or help you create great content to attract new leads
- Content Marketing – We promote your published content across the web to help spread the word
- Refine & Repeat – We identify which content resonates with specific customer demographics
We can create create the content that fuels your inbound campaign. Blog articles, white papers, ebooks, consumer guides, video, slideshows, slideshares, powerpoint presentations and more. We can help you share your news, or research topics relevant to your industry. Our copywriters are highly educated, UK based and fully experienced in creating compelling online copy for a huge variety of audiences.
Search Engine Optimisation
With your input, we pick and choose from our full arsenal of marketing techniques to form the strategy that will be most effective campaign for your business right now. We believe this makes us the most flexible and best value inbound marketing agency Manchester has to offer.
It can also be tricky keeping on top of a brand’s development as more and more platforms become involved, so we take the time to fully get to grips with the branding you have before we go any further.
Research & analysis
Create a strategy
Generate data & analytics
As your needs change, we continuously adapt our services to support your business as it grows.
Our online marketing services take advantage of the low cost of reaching a large number of highly targeted potential customers, from pay per click ads and SEO to social media and email campaigns. We don’t just have the technical expertise and data needed to do this, we have the experience to make it count.
When the time is the right, we can also create premium graphic designs, printed to the highest quality, for people to engage with in the real world. From business cards to direct mail campaigns, we create designs that people want to see.
Using advanced research tools and years of experience working with expanding businesses, we will design the multi-channel plan that’s best for you. Then we put it into action, combining strategies that work together across different media to get greater results for your budget.