What is inbound marketing?
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospective customers’ attention.
Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
Inbound marketing practices include: SEO (Search Engine Optimisation), Referrals, Social Media, Content marketing (through creating blog posts, videos, slide-shares, infographics and other content).
Outbound marketing practices include: Direct mail, Cold calling, TV ads, Outdoor ads, Trade shows, Email marketing to purchased lists of email addresses.
How we can help.
- Inbound Campaign Strategy – We can help you design and start a multi channel inbound campaign
- Customer Analysis – We help you identify and segment your key customer demographics
- Campaign Strategy – Content planning, delivery schedules and targets are set
- Content Creation – We can create, or help you create great content to attract new leads
- Content Marketing – We promote your published content across the web to help spread the word
- Refine & Repeat – We identify which content resonates with specific customer demographics
We can create create the content that fuels your inbound campaign. Blog articles, white papers, ebooks, consumer guides, video, slideshows, slideshares, powerpoint presentations and more. We can help you share your news, or research topics relevant to your industry. Our copywriters are highly educated, UK based and fully experienced in creating compelling online copy for a huge variety of audiences.
Content MarketingOnce the content part of your campaign is underway, we can help you spread the word about your new content by gaining links, social shares, social bookmarks, forum shares, pins and votes. Social shares help to spread your content further across the web, helping you generate more leads online.
Search Engine OptimisationSEO has changed a lot in just the past few years. Search algorithms have now begun to reject the aggressive link building and keyword stuffing that was once commonplace. New algorithms reward companies that put content first, such as the persistent creation of high quality pages and blog posts that visitors will appreciate.
With your input, we pick and choose from our full arsenal of marketing techniques to form the strategy that will be most effective campaign for your business right now.
It can also be tricky keeping on top of a brand’s development as more and more platforms become involved, so we take the time to fully get to grips with the branding you have before we go any further.
Research & analysisWe take a look at where you’re at and find out where you want to go.
Create a strategyWe take a look at where you’re at and find out where you want to go.We work out how to get there, picking the most cost effective services for your business.
ImplementationOur huge range of in house specialities keep costs down and efficiency high.
Generate data & analytics3rd party tools give you complete transparency as we track the progress of your campaign.
As your needs change, we continuously adapt our services to support your business as it grows.
Our online marketing services take advantage of the low cost of reaching a large number of highly targeted potential customers, from pay per click ads and SEO to social media and email campaigns. We don’t just have the technical expertise and data needed to do this, we have the experience to make it count.
When the time is the right, we can also create premium graphic designs, printed to the highest quality, for people to engage with in the real world. From business cards to direct mail campaigns, we create designs that people want to see.
Using advanced research tools and years of experience working with expanding businesses, we will design the multi-channel plan that’s best for you. Then we put it into action, combining strategies that work together across different media to get greater results for your budget.