Make sure customers can see your business
For businesses looking to be found by customers in their local area, a properly optimised Google Maps listing is vital. Only the top 3-5 businesses appear in the first selection of organic Google search results for local searches and if a listing has not been set up properly then a business simply doesn’t stand a chance of appearing there.
How important is a Google Maps listing?
With most search traffic now coming from mobile browsers, Google assumes that when users search for local services such as ‘cafe’ or ‘plumber’ they are most likely looking for something they can get to quickly, something nearby. To make search results even easier for their users the understand, Google delivers a small selection of nearby services matching the search, illustrated with points on a map of the local area. These appear above the list of full website links on both mobile and desktop browsers when Google think someone is searching for something local.
For anyone providing a local or in-person service then, it’s critically important that they appear prominently in the results of these searches, or they risk missing out on a huge amount of search traffic.
Google Maps SEO tips
Here are a few tips to make sure you’re ranking for local search terms:
Get your business listed on Google My Business and make sure your profile is complete
KEEP IT CONSISTENT
Make sure your NAP (name, address, phone number) is the same wherever you have an online presence
USE STRUCTURED DATA
Utilise local business schema markup on your website so Google can identify and show your physical location
INCREASE YOUR PRESENCE LOCALLY
Use local keywords in your URLs, heading tags, title tags and content, where appropriate
How we help
We’ll take a look at the current state of your listings, checking for even the most minor of mistakes which could be hindering your business’ search performance. When we’re sure all information is completely accurate, we’ll populate the listing as fully as possible. Extra information such as specific opening times, special offers, images and links all have an impact here. Our web developers can also implement coding into your website which signals to Google where your business is located and the area it serves, which in turn reinforces the performance of the Maps listing.
Do reviews matter for Google Maps rankings?
In a word, yes they do. This is one of the key differences between conventional “website” SEO and work that focuses on improving the performance of your Google Maps listing. Getting a constantly increasing number of high quality reviews can have a significant impact on your SEO performance. And we can help you do this.
Our review and reputation monitoring service will be included in any local SEO service, to help pool reviews and mentions from elsewhere on the web. When the business’ details match correctly between Maps and directory listings, reviews on sites such as Yelp, TripAdvisor and so on are pulled through to appear alongside its Maps listing, in turn increasing the chances of attracting new customers through the reassurance offered by the positive feedback.
Combine your local service ads with our other marketing services to attract and convert more customers.
WEbsite Lead MagNETS
Offer visitors to your site an easy and attractive way to connect with you to help build your database.
Answers to your frequently asked questions about our local SEO services.
Google were very clever to make the activation process for their PPC management software just easy enough for anyone to activate and start running a few ads. The problem is that the software is extremely powerful and poorly documented, it is very difficult for the average business owner to setup and maintain an account that performs well; and by “performs well” we mean several things:
- Poorly written text adverts will result in a low CTR (click through rate) which pushes down the quality score of your advert, and means you have to pay more for every click on your adverts.
- You may presume some keywords would be good to use to trigger your adverts, but people have different intentions when searching for things online so it can be difficult to always target customers with adverts based on their “intent to buy”. Lots of adverts targeting users who are not intending to buy, means lots of wasted money on clicks on your adverts from people who will never buy. For example they may be in another region of the country. With lots of experience using the PPC software, you learn to compensate for these factors and increase the targeting relevance.
- When the user clicks on one of your adverts they follow a link to your website, that you specify when setting up each advert. The PPC software sends a robot that follows the link to your website and runs an algorithm to test the relevancy of your page to the keyword you want to bid for. For example if you are bidding for the keyword “insurance” and your advert when clicked takes the use to a page about bank loans, this would be seen as a very low relevance landing page, and the cost for each click on your advert will continue to climb, whilst the costs your competitors are paying stays the same.
- If you take the example of a campaign with every click on your adverts costing £1, and your website converts 10% or 1 in every 10 visitors, this means your cost of acquisition is £10. Now imagine a poorly set up campaign that is performing at half of it’s full potential, so every click on your adverts might cost £150 which means your cost of acquisition becomes £15, and if you have a product or service with a tight margin this can be the difference between making a profit or a loss on the sale.
Why choose Alloy and what level of service do you need?
- We will setup and provide management of the account if requested, based on years of experience working with PPC advertising. Based on your Account ID, we will submit a request to gain “Agency Control” of your Adwords account, you simply login and accept this and we can update everything apart from billing details. At any point you can login and revoke our access.
- PPC and SEO work great together, they are the 2 sides of the coin in terms of getting maximum coverage on the Search results pages. As only 30% of people ever click on the PPC Adverts, PPC adverts can help you to get more clicks when your “Organic” result in the search results is too low down the page.
Order your Adwords management service today here.
“Optimisation” is the general term for lots of different types of work that make your ads perform better. This means you get more clicks and more sales for less money. This work may involve creating more copy for ads, spending more budget on the ads that are cheapest or highest converting, adding negative keywords to reduce the chance of your ads being shown to someone who won’t be interested in your ad or making improvements to the landing page to increase conversion. Whether you are new to ads, or want to start making more use of a large budget, we can help you optimise and improve.
The bounce rate of a website refers to the percentage of visitors who visit (or land) on the site then quickly leave the site (or bounce). It is used to give an idea of the quality of the site. Sites that have an easy to understand layout and are simple to navigate tend to have the lowest bounce rates.
Our experienced PPC managers identify any weak links in the chain, be it Click Through Rate, Cost Per Click or other areas. Then they put in place the changes to make it work better. As we collect more and more data, and carry out ongoing split testing, we can continue to make lots of small improvements that add up to big savings.
We help you collect and analyse all sorts of data, from the cost per click and click through rates of ads to relative keyword volume and other information from outside the platform. We will be on hand to make sense of the KPIs and explain the different between CPC and CTR. We can also provide a simplified dashboard, linking up your Google Ads with the analytics from your website so you get the full picture and see how many clicks become customers.
Of course! We can jump onboard with your existing ad campaign, to make improvements or add more ads. Our experienced team is fantastic at picking up on areas where we can make significant improvements, and our broad range of skills from copy writing and data analysis.
We can help you set up everything from scratch. Firstly, we will help you put together a plan. If you know exactly what products you want to sell, and who you need to target, then we will get you started on the platform that will work best for your goals, this might be Google, Facebook, Bing, Instagram or all of the above. Once these foundations are in place we can write original ads with engaging copy to give your campaign a launchpad. Once it’s up and running we will make ongoing improvements and tweaks to improve the cost and refine the targeting as the campaign continues.
This is a really good question and one that’s tricky to answer as it will depend on your situation. Sometimes it can be hard to know how much you should spend but ultimately the answer should determined by how much your customers are worth. We can help you collect and analyse the data to show much it costs to acquire each customer, if you know how much you make form each customer then we work out if it’s worth it. Even if you are already making a return on your ad campaign, we can help make further improvements. On large campaigns, even a tiny improvement in CPC or CTR can result in big savings, so get in touch to see what we can do for you.
For most platforms, such as Google Adwords, you pay the platform directly for the ads. You give us permission in the platform to act as a manager and we make sure that your ads are full operational and optimised.