The most popular social media sites are now bursting with messages encouraging restaurant and cafe owners to part with their cash in exchange for wider exposure. Pop ups like ‘pay £10 to get 5000 views’ make it easier than ever to do, with only a few taps or clicks...
Establishing some sort of presence on social media has become essential for almost all businesses. It used to be the case that having a profile and posting occasionally would be enough, but with billions of active users worldwide the competition for visibility has...
