Top 5 tips to building a better business website

Your website is essentially your shop front for your customers. They will find your page, browse around for a while and leave.

How your website looks could be the deciding factor for if they chose to make a purchase with you. We have have put together our top 5 tips for a better website.

1. What does the design say about your business?

The look and feel of the website is just as important as the content itself – the design of your website must speak confidently and reflect your brand message clearly. If a potential customer has seen your van or received a flyer thorough there door and your website looks completely different to these designs, you may find yourself introducing doubts in their very first impression. In that split second of not knowing if they are on the right page, they may decide to leave your website straight away and you have lost a warm lead. Keep your design clean, fresh and up to date with all other parts of your brand promotional material. Keep a colour theme running throughout your logo, printed flyers and business cards, social media and even uniforms.

2. Talk the talk

Add great content, write about your services and products, use comprehensive descriptions and make the most of your expertise. You went in to business because you were passionate about something, let that passion come through in what you tell your customers. More content on each page reduces bounce rates and friction to convert. Don’t just go for the hard sell, add something extra, make your page a useful resource for potential customers to revisit time and time again.

3. Be mobile friendly

In 2015 your website should be friendly to mobile device users as well as tablet and desktop computer users. In Ofcom’s 2014 Communications Market report published in August 2014, statistics showed 57% of us use smartphones to access the internet more than laptops and tablets. If your website is not mobile friendly you are potentially cutting off over half of your potential customers.

4. Use Social Media

Social media share buttons on your website are a great way to get people talking about your business, brand and products. Getting people to follow you or like your social media pages is a proven way to build up brand loyalty and we know that 66% of twitter users have been following small and medium businesses for six months and of those, 56% have never un-followed an SMB. Make your social media presence known and benefit from that brand loyalty.

5. Install Google Analytics or any other visitor tracking software on your website

By collecting data from your website from you can start to look at the ways in which people use it. Which pages do visitors land on, stay on and convert on? By interpreting this information you can start to make improvements to your website based on its users. Not only can website analytics confirm suspicions about the strongest, best-performing pages on your website they can allow you to identify the weakest pages and allow you to prioritise improvements to pages which need the most work. If you have multiple poor performing pages and limited time or budget, focus on improving pages which represent the highest value services or products you offer.

We hope you have found these tips helpful and have give you something to think about in making small improvements to your website. If you would like advice on how to get the most from your business website, a quote for a re-design, or to discuss a long term marketing strategy for your business give us a call today to find out how we can help.

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