Bing Ads PPC management service

Advertise on Bing with our help.
Pay per click advertising on Bing is a great way for businesses to improve their visibility. Get more from your ads with our Bing Ads PPC management service
Read more

Why Invest in PPC

Advantages of Bing Ads

Bing Ads are an effective means of getting more search traffic from Bing clicking through to visit your website. Specific targeting tools mean you can reach demographics based on location, interests, age and gender to find those who are most likely to convert into customers. The point of these tools is to connect businesses and service providers to those most likely to need them. This makes sense for search engines, since the more people who find what they’re looking for, the more effective the service is. Bing Ads can be particularly useful to those finding it difficult to be seen amongst a crowded market place, raising your profile to high in the results to increase brand visibility and familiarity.

PPC Advertising

Pay per click (PPC) advertising is a versatile means for businesses to improve their visibility online over a fixed period of time.

Because campaign budget is only actually spent when people make a click, you can be more sure of achieving results you can feel than with other advertising strategies. A proper SEO strategy is crucial for maintaining long term visibility and growth, but paid advertising services such as Bing ads and adwords can kickstart a campaign or website launch, achieving the inertia needed to get a campaign rolling. Since Bing Ads and similar services often change their mechanics and appearance, it’s often preferable to work with an experienced provider to handle the process. Our Bing Ads PPC management service takes care of all the heavily lifting, providing expert ad optimisation to generate the best return on investment.

Our Service

Our Bing Ads PPC management service

Our understanding with, and experience of, Bing Ads means we can handle your entire campaign, saving you the time of having to get familiar with the service. We carry out thorough research to determine the most effective way to target your campaign. Our work is always data driven, we don’t deal in guesswork, we use advanced research tools to calculate the volumes of searchers making specific enquiries and then use this information to target your Bing Ads campaign. Our search volume data will also highlight targeting opportunities missed by your competition, allowing you to get get the edge for niche search terms. You wont be wasting money competing for exclusive high value keywords, we’ll make sure your budget is sensibly allocated for better results. If you already have campaigns in Google’s AdWords we can handle their import.

Results driven

Getting results from your campaign

By getting to grips with the most prominent search terminology used by your target market, we craft the most appropriate copy suited to your campaign. We follow all relevant guidelines from Bing to ensure you campaign is compliant and nothing is pulled. We manage further progress of your campaign by refining the targeting and optimising progress. We want to achieve the best click-through rates for you and to reach customers most likely to convert. Our in house developers can create bespoke landing pages suited to click-through customers from your campaign, an place for limited offers or unique content and products aimed at improving conversion.

If you’re looking for the kind of effective short term growth offered by Bing Ads and similar services but need the help of an experienced provider we’d be happy to help. Get in touch with out friendly team for a chat today and let us work with you to grow your online presence.

Bing PPC Management Plans

Choose a plan to let us help you generate better returns on your PPC budget

Spending over £10k /month?

We offer a sliding tier of pricing starting at 7.5% and reducing to 4% for the highest spenders. Contact us for your custom quote today.

DATA driven marketing

Know what's going on with your marketing dashboard

Our clients often have limited budgets but big ambitions, so our work is based on the best quality data we can find. We implement website analytics and conversion tracking from day one and utilise this data to make informed recommendations for your campaign. You can keep tabs on your campaigns with us from our crystal clear live data dashboard from within your client portal.


What we're working on

See what we've completed in the past month and what we're planning on next month.


Business metrics

Traffic, referrals, leads from social/organic/paid alongside conversion data.


Insights & Advice

Insights and action points are recommended based on our extensive experience. 


Answers to your frequently asked questions about our PPC services.

Google were very clever to make the activation process for their PPC management software just easy enough for anyone to activate and start running a few ads. The problem is that the software is extremely powerful and poorly documented, it is very difficult for the average business owner to setup and maintain an account that performs well; and by “performs well” we mean several things:

  1. Poorly written text adverts will result in a low CTR (click through rate) which pushes down the quality score of your advert, and means you have to pay more for every click on your adverts.
  2. You may presume some keywords would be good to use to trigger your adverts, but people have different intentions when searching for things online so it can be difficult to always target customers with adverts based on their “intent to buy”. Lots of adverts targeting users who are not intending to buy, means lots of wasted money on clicks on your adverts from people who will never buy. For example they may be in another region of the country. With lots of experience using the PPC software, you learn to compensate for these factors and increase the targeting relevance. 
  3. When the user clicks on one of your adverts they follow a link to your website, that you specify when setting up each advert. The PPC software sends a robot that follows the link to your website and runs an algorithm to test the relevancy of your page to the keyword you want to bid for. For example if you are bidding for the keyword “insurance” and your advert when clicked takes the use to a page about bank loans, this would be seen as a very low relevance landing page, and the cost for each click on your advert will continue to climb, whilst the costs your competitors are paying stays the same.
  4. If you take the example of a campaign with every click on your adverts costing £1, and your website converts 10% or 1 in every 10 visitors, this means your cost of acquisition is £10. Now imagine a poorly set up campaign that is performing at half of it’s full potential, so every click on your adverts might cost £150 which means your cost of acquisition becomes £15, and if you have a product or service with a tight margin this can be the difference between making a profit or a loss on the sale.

Why choose Alloy and what level of service do you need?

  1. We will setup and provide management of the account if requested, based on years of experience working with PPC advertising. Based on your Account ID, we will submit a request to gain “Agency Control” of your Adwords account, you simply login and accept this and we can update everything apart from billing details. At any point you can login and revoke our access.
  2. PPC and SEO work great together, they are the 2 sides of the coin in terms of getting maximum coverage on the Search results pages. As only 30% of people ever click on the PPC Adverts, PPC adverts can help you to get more clicks when your “Organic” result in the search results is too low down the page.

Order your Adwords management service today here.

“Optimisation” is the general term for lots of different types of work that make your ads perform better. This means you get more clicks and more sales for less money. This work may involve creating more copy for ads, spending more budget on the ads that are cheapest or highest converting, adding negative keywords to reduce the chance of your ads being shown to someone who won’t be interested in your ad or making improvements to the landing page to increase conversion. Whether you are new to ads, or want to start making more use of a large budget, we can help you optimise and improve.

The bounce rate of a website refers to the percentage of visitors who visit (or land) on the site then quickly leave the site (or bounce). It is used to give an idea of the quality of the site. Sites that have an easy to understand layout and are simple to navigate tend to have the lowest bounce rates.

Our experienced PPC managers identify any weak links in the chain, be it Click Through Rate, Cost Per Click or other areas. Then they put in place the changes to make it work better. As we collect more and more data, and carry out ongoing split testing, we can continue to make lots of small improvements that add up to big savings.

We help you collect and analyse all sorts of data, from the cost per click and click through rates of ads to relative keyword volume and other information from outside the platform. We will be on hand to make sense of the KPIs and explain the different between CPC and CTR. We can also provide a simplified dashboard, linking up your Google Ads with the analytics from your website so you get the full picture and see how many clicks become customers.

Of course! We can jump onboard with your existing ad campaign, to make improvements or add more ads. Our experienced team is fantastic at picking up on areas where we can make significant improvements, and our broad range of skills from copy writing and data analysis.

We can help you set up everything from scratch. Firstly, we will help you put together a plan. If you know exactly what products you want to sell, and who you need to target, then we will get you started on the platform that will work best for your goals, this might be Google, Facebook, Bing, Instagram or all of the above. Once these foundations are in place we can write original ads with engaging copy to give your campaign a launchpad. Once it’s up and running we will make ongoing improvements and tweaks to improve the cost and refine the targeting as the campaign continues.

This is a really good question and one that’s tricky to answer as it will depend on your situation. Sometimes it can be hard to know how much you should spend but ultimately the answer should determined by how much your customers are worth. We can help you collect and analyse the data to show much it costs to acquire each customer, if you know how much you make form each customer then we work out if it’s worth it. Even if you are already making a return on your ad campaign, we can help make further improvements. On large campaigns, even a tiny improvement in CPC or CTR can result in big savings, so get in touch to see what we can do for you.

For most platforms, such as Google Adwords, you pay the platform directly for the ads. You give us permission in the platform to act as a manager and we make sure that your ads are full operational and optimised.