eCommerce website design

eCommerce solutions for businesses who sell products or services online. Looking at your goals & finding the best merchant and payment solution for your business.

Intuitive and user-friendly online shops that work.

When browsing the web for niche products, it’s clear there are thousands of poorly designed and difficult to use online shops, that often get in the way of a great product.

With Alloy e-commerce websites you can be assured of the best first impressions to your customers, so you can get on with selling your fantastic products. Our web-shops support a range of features which can all be added and fine tuned at your request so you get exactly the site you need whatever budget you’re working with. Some of the most popular features include:

Main services/about/info page design – Give your customers a little more info about your business to build confidence and boost your chances of conversion. We could include information about how the business got started, the background of the owners or more detail on the charities and extra curricular activities the business is connected to.

Contact/enquiry form – Make it easy for your customers to reach you if they have any questions about your products. The more quickly and efficiently customers can get in touch, the more pleasant and seamless their experience.

Blog publishing capability – Offering you a convenient and easy way of keeping your customers up to date with the business and what you’ve been up to. Use your blog to give your business a more ‘human’ face.

Easy to use login & store management – We help you get in the driving seat of your shop with user friendly login systems for you and your staff.

Multiple admin and user level access control – You can grant different permissions for different users so your staff only have access to the areas you want them to.

Automatic order emails – Get instantly notified by email as soon as a customer places an order, stay connected to what’s happening wherever you are.

Automatic mobile order notifications – Get notified on your mobile when orders are placed or stock is low.

Automatic customer order confirmation emails – Customers will feel more supported and less in the dark with handy confirmation emails to let them know their order is being processed.

Cross-sell and up-sell related products – Automatic product recommendations to drive customers towards higher profit goods and popular combinations of purchases.

Automatic VAT calculation (if required) – Keep the cost calculations clear by including VAT calculations into the checkout procedure.

Basic stock control system – Keep in control of your stock so customers can only place orders when stock is actually available, offering a better user experience and avoiding disappointment.

iPad compatibility – Edit your stock, process orders and communicate with customers directly from your iPad.

Shipping

In general, many small business customers start off selling a few similar products of similar weights, to just UK destinations. These customers can just specify the UK shipping price for either every item or each order of multiple items and the setup is quite straightforward. This is our standard shipping system. If you require a more complex shipping calculator built into the website, for example due to selling items of different weights, or shipping internationally, you’ll better off with our more advanced shipping calculation system.

Payment processing options

Selling your products online and getting your business ready for e-commerce can be a complex process. Depending on the scale and type of business you run and the amount you will be turning over through your website, you may need to upgrade from the standard Paypal system to a more advanced system that either offers you lower commission charges, or has onsite payment options. Whilst we do provide recommendations and tips, our main task is to create the technical systems to sell online. Once you’ve chosen the best payment processing company and merchant account, negotiated the commissions and activation of these services for your business, then the appropriate scripts will be installed on your website ready to take the order requests and get you selling online. Paypal remains one of the more popular choices, but take a look at the FAQs below to see the alternatives we offer.


Frequently asked questions

Absolutely, we use content management systems (CMS) to make sure that you’re in control of your shop without needing to be a fully qualified developer. Of course, we’re always happy to help run the site if you need a hand.

Absolutely, with the majority of search traffic now coming from mobile browsers fully compatibility is a top priority for all of our websites.

This is affected by how your website is built but the most popular platforms we implement are: Paypal, Paypal Pro, Stripe, WorldPay, Sage Pay.

Paypal Standard – Your website comes with a built in Paypal Standard payment processing system, Paypal standard has it’s own commission rates for sellers. This system sends users to enter their card details onto a paypal hosted payments page

Information from the Paypal website (no monthly fees) and transaction charges
Small or new business can use Website Payments Standard. This system takes online payments securely on PayPal checkout pages with no application process or set up fees. It’s easy to integrate – you can start taking payments in minutes
For businesses turning over £50k or more online per year you’ll need Paypal Website Payments Pro. With Website Payments Pro, there’s no need for a separate payment gateway or merchant account, the systems uses 3D secure technology and advanced fraud management filters. There are no set up fees but it requires a short application process. You can customise and brand your checkout experience and you’ll have acecss to dedicated email and phone support. Read more here – external link

We can add a huge range of features to your shop including the following list. If you would like additional features don’t hesitate to ask and we’ll do all we can to accomodate you;.

Features include:
Advanced shipping processor
Advanced payment processing options
Advanced stock and inventory import from .csv functionality
Coupon/voucher system
Wishlist functionality
Customer email newsletters
Advanced stock control/bulk edit stock levels and print stock
Sell recurring memberships to your service/product
Live onscreen currency converter
Commission and affiliate marketing functionality
VAT validation before purchase
Advanced pricing rules/discount and multi buy offers
Personalised/message products – collect information at order
Zooming product photo gallery enhancements
Review a product to receive a discount
Sell products on your Facebook page
Newsletter integration – send and subscription system
Store credit system and gift cards

The default system is either free shipping or flat rate shipping (all products same shipping price), you can also use “class” shipping by specifying prices for different “classes” of goods.

Definitely, this is vital and is a fundamental part of all of our designs.

The bounce rate of a website refers to the percentage of visitors who visit (or land) on the site then quickly leave the site (or bounce). It is used to give an idea of the quality of the site. Sites that have an easy to understand layout and are simple to navigate tend to have the lowest bounce rates.

Identify successful landing pages and consider increasing your price to discover maximum profit per item.- eCommerce site structures need to be great – use breadcrumbs, internal searches, faceted navigation (such as Amazon use in their top nav) and filters.- Don’t hide images in JavaScript. Make them high res, easy to share, include alt tags and build a filter in Google Analytics for viewers by image search so you can see how they convert.- Rewrite or spin descriptions. Include long tail versions of keywords in descriptions as manufacturers don’t always use terms that users use.- Put delivery information on the product page to reduce drop outs and incentivise with special offers (e.g. spend x more to get free shipping)- Never 404 out of stock products, show relevant alternative products instead. Even if a product is discontinued you should 301 but never 404.- If products are being discontinued and people know, you can increase the price and let people know you can still get it from them- Make sure you are on Google shopping and build a filter to track this (see bada.ms/trackgoogleshopping for tips on making this filter)- Sign up for review sites, aggregate product reviews (such as by adding to them to Revoo or using Schema).- Prevent duplicate pages using: Robots.txt, Canonical tags, No index/follow, hide facet links in JavaScript, use XML Sitemaps and manage parameters in Google Webmaster Tools.- For link building use blogger outreach, awards, giveaways, guest posts, press releases, article marketing and blogger events.- Put social share buttons on every product page and order confirmation page

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