We primarily use Google Ads for search advertising, as it accounts for a large share of online searches. Additionally, we employ platforms like Bing Ads and social media networks such as Facebook, Instagram, and LinkedIn for targeted advertising campaigns. Each platform offers unique targeting and audience engagement opportunities, allowing us to tailor strategies based on your business goals.

We track several key performance indicators (KPIs) to evaluate PPC campaign performance. These include click-through rates (CTR), which measure the percentage of users who clicked on the ad versus how many saw it; conversion rates, which show the percentage of visitors who completed the desired action, such as a purchase; and cost per acquisition (CPA), which helps assess the cost-effectiveness of obtaining a new customer. By analysing these metrics, we can refine our strategies and ensure your advertising spend is working efficiently.

The primary difference between PPC and SEO is the method of gaining visibility. PPC is a paid advertising model that delivers immediate results by placing your ads at the top of search results, while SEO is a long-term strategy focused on optimising your website to rank organically in search results. Both approaches can work together; while SEO builds your online presence over time, PPC can deliver instant traffic and leads.

Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It’s primarily used on search engines like Google but is also applicable on social media platforms. This model allows businesses to drive traffic to their websites by placing ads in front of potential customers actively searching for relevant products or services. PPC can deliver immediate visibility and is highly effective for generating leads and sales quickly.

Both SEO and Pay-Per-Click (PPC) advertising have their advantages. PPC delivers immediate results by placing your website at the top of search results through paid ads. However, these benefits stop as soon as you stop paying for ads. In contrast, SEO provides long-term, sustainable growth by improving your organic rankings. While results take longer to materialise, the return on investment is often higher.

For the best outcomes, we recommend integrating SEO with strategic PPC campaigns. This approach allows you to gain quick wins while building a solid foundation for ongoing success.

Both are important, but neither is better as they both have their own advantages. SEO offers longer-term, cost-effective results. With steady investment, your rankings will stay high, and your website will get more traffic.

PPC provides immediate visibility and targeted traffic through paid ads, we often liken it to turning on a tap for leads. SEO is ideal for sustainable growth, but PPC provides an immediate boost, especially in competitive markets. The ideal approach is to run PPC and SEO campaigns simultaneously, which gives your business maximum exposure to potential new leads.

The bounce rate of a website refers to the percentage of visitors who visit (or land) on the site then quickly leave the site (or bounce). It is used to give an idea of the quality of the site. Sites that have an easy to understand layout and are simple to navigate tend to have the lowest bounce rates.

PPC offers several significant benefits, including immediate visibility and access to a vast audience, as ads can appear at the top of search results quickly. It provides precise targeting options, allowing you to reach specific demographics, locations, and interests, which helps ensure that your ads are seen by the right people. Furthermore, PPC campaigns are highly measurable, enabling you to track performance metrics such as click-through rates and conversion rates, which allows for ongoing optimisation of your spending for maximum results.

Of course! We can jump onboard with your existing ad campaign, to make improvements or add more ads. Our experienced team is fantastic at picking up on areas where we can make significant improvements, and our broad range of skills from copy writing and data analysis.

We can help you set up everything from scratch. Firstly, we will help you put together a plan. If you know exactly what products you want to sell, and who you need to target, then we will get you started on the platform that will work best for your goals, this might be Google, Facebook, Bing, Instagram or all of the above. Once these foundations are in place we can write original ads with engaging copy to give your campaign a launchpad. Once it’s up and running we will make ongoing improvements and tweaks to improve the cost and refine the targeting as the campaign continues.

We monitor PPC campaigns regularly and make adjustments as needed to optimise performance. This can include changing ad copy, adjusting targeting options, or reallocating budget based on keywords delivering the best results. Regularly reviewing campaign performance is crucial to ensuring that your advertising efforts remain effective and aligned with your business goals.

This is a really good question and one that’s tricky to answer as it will depend on your situation. Sometimes, it can be hard to know how much you should spend, but ultimately, the answer should be determined by how much your customers are worth. We can help you collect and analyse the data to show how much it costs to acquire each customer. If you know how much you make from each customer, then we can work out if it’s worth it. Even if you are already making a return on your ad campaign, we can help make further improvements. On large campaigns, even a tiny improvement in CPC or CTR can result in big savings, so get in touch to see what we can do for you. For most platforms, such as Google Ads, you pay the platform directly for the ads by linking them to a payment card. We can set this up for you. You give us permission in the platform to act as a manager, and we make sure that your ads are fully operational and optimised.

One of the advantages of PPC advertising is that you can see results almost immediately after launching a campaign. However, it can take time to optimise campaigns fully for the best results. During the first few weeks, we gather data to see what works and what doesn’t, allowing for adjustments that will enhance performance over time. With effective management, you should start seeing positive results within the first month.

We track the success of PPC campaigns using various metrics, including click-through rates (CTR), conversion rates, and return on investment (ROI). We use analytics tools like Google Analytics to monitor how visitors interact with your site after clicking on an ad. Regular reporting provides insights into performance, enabling us to identify areas for improvement and optimise campaigns accordingly.

We use advanced targeting options available on PPC platforms to ensure that your ads reach the right audience. This includes targeting specific demographics, interests, and behaviours. We also utilise remarketing strategies to re-engage past visitors who have shown interest in your products. By precisely targeting your audience, we increase the likelihood of conversions and ensure your advertising budget is spent effectively.

The right budget for PPC advertising depends on your business goals, the competitiveness of your industry, and the specific campaigns you want to run. We work with you to establish a budget that aligns with your overall marketing objectives, considering factors such as estimated cost-per-click (CPC) for your targeted keywords, expected conversion rates, and desired outcomes. By carefully allocating your budget, we aim to maximise your return on investment while ensuring you reach your target audience effectively.

To create effective PPC campaigns, we begin with comprehensive keyword research to identify the terms and phrases that your target audience is searching for. We then craft compelling ad copy that highlights your unique selling points and includes a clear call to action. Proper landing page optimisation is essential, ensuring that once users click on your ad, they find a seamless experience that encourages conversions. We continuously manage and adjust campaigns based on performance data, A/B testing different elements to improve results.

Google Ads is one of the most popular platforms for PPC advertising, allowing businesses to create ads that appear in Google search results and across its display network. Advertisers bid on keywords relevant to their business, and when users search those terms, their ads have the opportunity to appear at the top of the search results. Google Ads provides detailed targeting options and performance tracking, making it a powerful tool for driving traffic and increasing sales.

Getting started with our PPC advertising services is straightforward. Simply contact us to arrange an initial consultation, where we’ll discuss your business objectives and explore how PPC can fit into your overall marketing strategy. We’ll conduct a thorough analysis and develop a tailored PPC campaign plan to help you achieve your goals

No Google Ads doesn’t have any direct effect on SEO. Google Ads will increase the number of people that find your business on Google, but only in the sponsored links area of Google’s search results. For best results, an SEO campaign should run alongside a Google Ads campaign to ensure that a) your website can still be found when your daily ad budget runs out or when your ads are paused and b) users who don’t click ads still see your business c) your online visibility doesn’t fall behind that of your competitors.

Absolutely! Our team conducts thorough keyword research to identify the most relevant and effective keywords for your PPC campaigns. We evaluate search volumes, competition levels, and user intent to select keywords that will drive quality traffic to your website. This ensures that your ads appear for the right searches, maximising your chances of attracting potential customers.

No, this is not possible and anyone promising this will use tactics that Google will ultimately penalise the website for, which will ruin its search performance. You can pay for Google Ads, which will mean your website shows at the top of search results pages for at least some of the day, but that is very different to ranking at the top of Google for organic searches.