What are the benefits of using Google Business Messages?
Communicating directly with your customers via text chat on your Google Business Profile improves customer engagement and increases the visibility of your business online.
In this short blog post we’ll outline how this works along with several other benefits of using Google Business Messages.
Why you should take advantage of Google Business Messages
1. Improved customer engagement
By enabling messaging, businesses can provide a convenient and direct communication channel for their customers. This can enhance customer engagement and make it easier for anyone to reach out with questions and inquiries. Not everyone wants to speak on the phone, and being more approachable always helps when you’re trying to sell a product or service.
2. Real time communication
Google My Business Messages provides real-time communication, allowing businesses to respond to customer queries promptly. This can lead to quicker problem resolution, higher customer satisfaction, and an overall improved customer experience.
3. Increased visibility
Google likes it when you use their products. Active use of Google Business Messages may boost your listing’s visibility in search results and Google Maps, as Google will prefer your listing to one with less engagement.
4. Personal touch
Messaging allows businesses to have more personalised interactions with customers. This can help to address specific customer needs, provide recommendations and ultimately build stronger relationships.
5. Metrics and insights
Google Business Profiles provide metrics and insights related to your messaging activity. This data can help you understand how customers are engaging with your business and make informed decisions to improve customer service and marketing strategies.
6. Easy Setup
Setting up your Google Business messages is relatively straightforward. Businesses can choose to receive messages via the dedicated iOS or Android app. This simplicity makes it accessible for a wide range of businesses.
7. Mobile friendly
As many people access Google Maps and Search on their mobile devices, offering messaging as a contact option aligns with the mobile-centric behaviour of users.
8. Free of Charge
And what’s more, this is all completely free!
A word of caution
The only reason we would recommend a business not to use a great free service like this is if they don’t have the capacity to keep on top of messages. Google likes you to reply to queries as quick as possible, and if you don’t, there’s a chance you will get an SEO penalty rather than an SEO benefit. They might even just turn off the service completely. You have been warned!
In summary, using Google Business Messages can be a valuable tool for businesses looking to enhance their customer engagement, provide better service and gain a competitive edge in the digital landscape. It enables convenient, real-time, and personalised communication with customers, potentially boosting the visibility of your business in local search results.
If you need help with this or any other aspect of SEO for your business, don’t hesitate to get in touch with our friendly team today!
