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Why you should use posts on your Google Business Profile

Posting on your Google Business Profile isn’t just a great way to keep your customers updated, it can improve your SEO as well. Here's how.
Published:
February 3, 2025
Category: Local SEO

Posting on your Google Business Profile isn’t just a great way to keep your customers updated, it can improve your SEO as well.

Connecting with customers through Maps and Search is a must for businesses, and Google likes it when you use as many of its features as possible.

Posting on your Google Business profile allows you to create and share announcements, present any new offers you might have and promote upcoming events directly to your customers.

Benefits of posting on your Google Business Profile

  • Easy, free way to communicate with your customers
  • Allows you to add engaging content such as photos and videos
  • Promote your sales, specials, events, news and offers while encouraging Google to favour your listing in Search and on Maps

Best practice for Google Business Profile Posts

  • Post frequently — This is your chance to show customers your business is a vibrant and happening place while standing out from your competition.
  • Use Calls To Action — ‘Get a free quote’ or ‘Buy one, get one free’ are actionable headlines that grab people’s attention. Don’t use ALL CAPS, however, as Google will penalise this.
  • Include photos and videos — Always expect average attention spans to be short online. This means photos and videos are normally more valuable than a long written post.
  • Focus on specials and discounts — These types of posts tend to perform better on Google Business Profiles.

How Alloy Marketing can help

We have many years of experience helping businesses put their best foot forward online.

Along with our Google maps posting and Google listing management services, we can:

For more information on any of these services, please get in touch with our friendly team today!

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