If you run a cleaning company, it’s absolutely essential to have a website. But just having any old site won’t do, because prospective customers will judge your business based on first appearances.
And unfortunately, studies show that any poor spelling or cluttered design can lead potential customers to assume the practical end of your operation won’t be up to scratch, either.
A good website reflects the type of customer you want to attract and shows your business at its best. This is your chance to get ahead of the competition, most people visiting your website will be comparing you to other local services. They might be making their decision based on fairly superficial reasoning, but if you don’t know what you’re doing with your website, how can they be sure you’ll be able to do the job they’re hiring you for?
Choose good photographs
Aside from having a website with a clean, clear and modern design, photographs are a great way to show off your work. Fortunately, the cleaning industry lends itself perfectly to before and after pictures, so uploading some images of a tired, stained carpet that you left looking good as new, or a dilapidated marble floor that you successfully restored, will give prospective customers the confidence that you know what you’re doing.
You should apply this philosophy to all of your service pages, so make sure you start taking these pictures after every job. It’s relatively easy to take high resolution pictures these days (the camera on your phone will do), so make sure you shoot them at a high resolution so they aren’t pixelated when you upload them, at least 2k pixels wide. Landscape is normally better than portrait because it means the pictures can be used as image banners, and always make sure the lighting is good before you start shooting! Once you’ve taken some great photos and added your branding to them, it’s time to post on social media and spread the word (and photos!). For some pointers in how to proceed with this, read our top tips for cleaning company social media post here.
How will your website drive sales?
Remember: your website is a sales tool, so it needs to work like one. In order to convert visitors effectively, it should:
- Be easy to navigate
- Load quickly
- Contain no dead links
- Be obvious how to get in contact with you and/or your team
Your site should also be linked up to all your social media accounts, and adding a Google maps widget will help people find you more easily.
There’s not much point in having a flashy website if no one can find you, however, and that’s why Search Engine Optimisation is so important. If someone is making a local search for a carpet cleaning company, you want to be near the top of that list so all the work you’ve invested in your site is seen by the customer when they’re making their decision.
A Google AdWords campaign can also give your business a huge boost, making sure prospective customers see your business when they search for certain terms. If they click through on these links they’ll go straight to your site.
Since having a website is a must for modern businesses, it’s important to ensure that yours is up to the task when it comes to both form and function. This doesn’t have to be an impossible task, and it doesn’t have to break the bank. We offer web design packages for cleaning companies and SEO services for cleaning companies to take your online presence to the next level. Get in touch with our experienced, friendly team today for more information or a free quote/consultation.