The top Social media platforms such as Facebook, twitter and Instagram offer cleaning companies a great way to showcase the quality of their work, as well as offering a convenient means for potential customers to get in touch.
With many customers increasingly using social media profiles as a way of verifying the authenticity of local services, it’s increasingly important that businesses ensure they are making the most of these advertising platforms.
Having been helping cleaning companies with their social media and wider marketing for over a decade, we’ve picked up plenty of tips which can help you make sure your business is getting the most out of your social media channels.
1 – Connect with your audience
Social media is one of the most straightforward ways for potential and curious customers to reach out to cleaning companies. They might send messages to several local companies at once, so it’s important that you’re able to respond quickly to avoid losing their interest. Some studies even suggest that over half of interested customers expect a reply in under an hour.
Don’t worry, this doesn’t mean you need to constantly check your profile – get the app on your mobile or tablet and make sure it’s set up properly to send you notifications. You can then reply quickly and easily on the go without needing to manually log in. If this doesn’t work for you, some platforms including Facebook allow you to create auto responses, which you could use to inform customers of a number to call for a quicker response.
If you post regularly, and you should, you can also reassure your audience by responding to comments and likes on posts to your profile. If someone has something to say about the things you’ve posted, a quick thank-you or brief response might be just the reassurance they need in order to become a customer or leave a positive review.
2 – Complete all details correctly
For many people this is a job that is easy to put off. This isn’t helped by the fact that the customisable parts of your profiles can be tricky to access on some platforms. A laptop or desktop, rather than a phone or tablet, can sometimes be the easiest way to get there.
Whichever way you do it, it is important to get it done. Getting all profile information properly filled in can mean the difference between convincing someone to get in touch and them moving on to a competitor. Especially important are your opening times and any seasonal changes to them, such as bank holidays.
Fill in information about each type of service you offer and whether you serve commercial or domestic customers. Don’t forget to also mention the areas you serve where possible, especially when you cover smaller towns and villages. The more information you provide, the more reassurance you provide to your potential customers.
3 – Your channels are your portfolio
When it comes to cleaning, nothing sells your service better than some stunning pictures. Use your social profiles to post your most impressive before and after pictures. Don’t worry if you’ve taken them on your mobile, even low end smartphones have decent quality cameras these days. It’s important they’re good pictures though, as bad ones can have the opposite effect! You don’t need to be a professional photographer, just make sure the image is in focus and well lit and take as many as possible on every job at the start and end.
If possible, it’s also a great idea to add your logo or company branding to these pictures. That way you can be sure that wherever your image appears on the internet you still get the credit for your hard work.
4 – Highlight the locations you work
We’ve mentioned highlighting the places that your business serves in your profile information is important, but it’s also important to mention them in your posts. Some platforms allow you to tag a location, which can be useful if a potential customer searches for services in that location.
Alternatively you could use a hashtag in your post to mention the town or village you’re working in. You could even include some place names as text in your banner artwork. More often than not, customers looking for businesses like yours on social media will be looking for someone close by, so being careful to flag up location names can really help.
It’s smart to let prospective customers know which areas you serve. You could also tag portfolio entries with a location; even if it’s a small village, because you might catch the eye of someone looking to see if a cleaning company covers their area.
5 – Target your audience properly
If you’re running paid ads, you need to make sure they’re targeted properly. Your demographic might include:
- The age of your customers
- Their interests
- Their location
Location is particularly important because your ad won’t be seen by anyone useful if you don’t get that right. An eye catching image or video with a bit of branding is always better than a big block of text–the latter approach will probably limit the reach of your ad.
Follow these tips and back them up with a full SEO strategy over several months and you’ll be well on the way to dominating the rankings in your area. If you need a dedicated team with plenty of experience working on cleaning company social media with clients all over the country, give our friendly team a call, we’d be delighted to come up with a plan to help grow your business.