Social Media for Cleaning companies
Why choose our cleaning company social media service
We’ve worked with a huge number of cleaning companies over the years and it’s true, some are more enthusiastic than others about the use and benefits of social media.
Whilst it’s safe to assume by now that almost all of your customers will have social media accounts, it’s less likely that most cleaning companies have enough hours in the day to properly look after their own social media channels. It’s simply not practical to monitor Twitter, Facebook, LinkedIn, Instagram, Foursquare and Pinterest accounts whilst being out and about, delivering customers the kind of outstanding results a modern cleaning company delivers. Few business owners in any field can afford to properly take the time to understand the best practises for each service, especially when they seem to change every couple of weeks. Our cleaning company social media service can help.
Why choose us
At Alloy we’ve spent years looking after social media accounts for cleaning companies, sole traders, local tradesmen and many others.
We’ve built accounts from scratch, run competitions, promoted special offers and discounts, managed paid advertising campaigns and more for these clients. We’ve gathered the kind of comprehensive experience that can only be built over a number of years.
We’re not only here to help make sense of social media and get it working for your cleaning company, but to put in place a steady content plan to completely take the burden off your hands. You can be as involved as you choose to be in the process, with no pressure to deliver regular posts in order to maintain the presence of your business.
Service details
How do we deliver results
We begin by getting to know your cleaning company, finding out as much as possible about you, the kind of customers you serve and what your specialities are. Using this information we build up a toolkit which we can use to build and enhance your social media presence.
Brand image
We’ll roll out a consistent visual style across all your social media channels to get your branding familiar with as many of your customers as possible. Wherever you’re found, your brand will remain recognisable, building trust with potential customers and increasing the chances of a new inquiry. Using what we learn about you we’ll develop a personality for your cleaning so that customers aren’t constantly hit with sales talk, but instead are delivered useful information, cleaning tips and advice, the kind of useful content they’ll genuinely want to like and share.
Engage and grow
As your channels grow we’ll monitor interactions from potential customers with your social profiles, keeping a close eye on messages, mentions, retweets and any other way people may reach out to interact with you. We’ll keep your channels updated with all of your latest information and make it as easy as possible for customers to reach out to your with quote and sale requests.
Social for Cleaning companies
The results of employing a cleaning company social media service
You’ll be free to take the level of involvement with social media that you choose, without the burden of maintaining constant activity or needing to regularly check for missed messages, praise or concerns from customers. Your channels will benefit from a professional sheen, a social media presence that matches the quality of your work. Give us some themes, news, offers or content to use and we’ll blend it into your messaging to help amplify your ideas and get more people seeing your news.
Enterprise-level data analysis tools help us monitor increasing traffic and offer valuable insights into what’s really happening behind the scenes. We’ll help you learn more about the type of customers who find you via social media sites and discover what sort of content they react best to. Armed with this information your finely tuned social media presence will offer the best possible chance to convert this new generation of visitors into customers. Get in touch to find out more about how we can help manage your cleaning company social media.
Social media marketing plans
Let us know via our enquiry form if you’d like a custom plan putting together.
Essential
Social media retainer- Social media profile artwork design
- Text/link daily posting on 2 networks (graphic design not included)
- Brand reputation monitoring
Standard
Social media retainer- Starter plus:
- 1 follower engagement session /week
- Brand reputation monitoring
- 20 Visual assets creation /month
Growth
Social media retainer- Standard plus:
- Weekday follower engagement sessions
- Online brand mention monitoring
- Social sentiment reporting
- 40 Visual assets
Data Driven marketing
Know what's going on with your marketing dashboard
Our clients often have limited budgets but big ambitions, so our work is based on the best quality data we can find. We implement website analytics and conversion tracking from day one and utilise this data to make informed recommendations for your campaign. You can keep tabs on your campaigns with us from our crystal clear live data dashboard from within your client portal.
What we're working on
See what we've completed in the past month and what we're planning on next month.
Business metrics
Traffic, referrals, leads from social/organic/paid alongside conversion data.
Insights & Advice
Insights and action points are recommended based on our extensive experience.
FAQs
Answers to your frequently asked questions about our cleaning company social media services.
Marketing Services
For clients in the cleaning services, and cleaning products industries.
Website Design
Website Design For Cleaning Companies
Your cleaning business deserves a website that’s as spotless and professional as your service. We design high-converting, mobile-friendly websites specifically for cleaning companies—built to attract visitors, build trust, and drive more bookings. From sleek design and clear service pages to online quote forms and local SEO, we handle it all. Let your website do the selling while you focus on making homes and offices shine.
Local SEO
Rank Higher On Google & Google Maps
Want your cleaning business to show up when local customers search “cleaners near me”? Our Google Local SEO service is tailored specifically for cleaning companies, helping you rank higher in local search and Google Maps. We optimize your Google Business Profile, build local citations, and manage reviews to boost visibility and trust—so you get found by the right people at the right time.
Google Ads Management
Advertise On Google to Generate Leads
Struggling to get consistent leads for your cleaning business? Our Google Ads management service is tailored for cleaning companies, helping you attract high-quality local clients ready to book. We handle everything—from keyword research and ad copy to ongoing optimisation—so you get more calls, more bookings, and a stronger return on every dollar spent.
Email Marketing
Nurture Leads & Past Customers With Automated Emails
Keep your cleaning clients coming back and never miss a lead with our Email Marketing & CRM service tailored for cleaning companies. We set up automated follow-ups, appointment reminders, and review requests to keep your schedule full and your customers engaged. Our CRM system tracks every lead, quote, and job, so you can stay organized and close more deals without the hassle. It’s the easiest way to build loyalty, boost repeat business, and grow your cleaning company with less effort.
Conversion Rate Optimisation
Optimise Marketing Spend With A High Converting Website
Turn more website visitors into paying clients with our Conversion Rate Optimization (CRO) service tailored for cleaning companies. We analyse your site’s user experience, streamline your booking process, and fine-tune your calls-to-action to ensure every click counts. From headline tweaks to form placement and trust signals like reviews, we optimise every element to boost quote requests and bookings. Stop losing leads—start converting them.
Social media Marketing
Make The Most of Marketing With A High Converting Website
Turn more website visitors into paying clients with our Conversion Rate Optimization (CRO) service tailored for cleaning companies. We analyse your site’s user experience, streamline your booking process, and fine-tune your calls-to-action to ensure every click counts. From headline tweaks to form placement and trust signals like reviews, we optimise every element to boost quote requests and bookings. Stop losing leads—start converting them.
Our Resources
We publish articles, research and guides for businesses in the cleaning services industry on a regular basis. Get a preview of the latest three articles below.
What will better local SEO mean for your cleaning company
Discover how your cleaning company can benefit from a better local SEO strategy from a team with a decade of experience in the industry.
Email marketing for cleaning companies
When it comes to email marketing, cleaning companies have a huge opportunity. Here’s how you can use email in your marketing strategy.
Top 3 Essential SEO Tips for Cleaning Companies
Alloy Marketing have been providing SEO strategies to help cleaning companies achieve a steady improvement in rankings performance for almost 10 years.
View more articles on this topic.