Spotless website design for cleaning companies
Are you thinking how do I get my cleaning business ranked more highly on Google? Want to get in front of more customers but not sure how to get there? What makes a good website for a cleaning company? With Alloy you can be sure you’re in safe hands; boasting many years of experience both within and marketing for the cleaning industry, our website designs speak your language.
Our clean, clear, modern designs are built on cutting-edge website design software. Impress customers with designs that show your business off as a truly 21st century cleaning company. Customers always respond better to more professional looking brands, a great looking website that demonstrates your cleaning services and competencies will help you negotiate higher prices from customers.
Our responsive designs mean your website looks great across desktop devices, mobiles and tablets. This is vital to get your cleaning company ranking higher on Google since the majority of searching has gone mobile. We integrate all modern features such as social share buttons, customer comments and feedback forms.
Our support for CMS driven websites means you’ll have the option of easily keeping visitors up to date with your latest news, so the halo effect of your new website will last for years. Our coding is fully optimised for modern browsers so your website loads faster and performs at its peak, the less visitors are kept waiting, the more conversions you’ll enjoy.
Building an impressive website takes a lot of work that may not always be obvious. From finding out more about you and your specialities to making sure customers can easily make a booking, we are here to optimise every aspect of your web design for maximum effectiveness generating leads.
We use state of the art data analysis tools to explain what we’re doing and how it’s boosting traffic to your cleaning website. We’ll talk you through which pages your current customers engage with most and fine tune your new design to get the most out of them. On a rolling basis we can create and publish bespoke, original content on your site – Google views this unique content as especially useful, meaning you’re likely to enjoy a steady increase in rankings as more material is published.
What if you want to build on a cleaning company website that already exists, or has an eCommerce element you’d like to maintain? Never fear, at Alloy we have a history of success with eCommerce brands and ongoing development projects. Whatever aspects of your site and cleaning service you’d like to build on, we’ll work with you to plan and develop them without losing anything you love about the existing platform.
- Our custom CMS platforms provide the stable foundation needed to maintain growth.
- Content can be created, updated and published quickly and easily, resulting in consistent growth. Google loves websites that regularly serve up new content.
- eCommerce website designs support existing product and service sales.
- Responsive designs that are fast loading, easy to use and fully compatible with mobile-first indexing, that look great on phones, laptops and tablets.
- Consistent, recognisable branding is established by great design, consistent colour schemes and well placed imagery.
- We integrate the latest software with your website such as support desks, chat apps, sharing buttons, CRM lead capture forms, custom health platforms such as mindbody.
- We are your customers, so we know what we’re looking for
You may have seen some cleaning company web designs by Alloy and wondered – what makes these websites perform so well, and what are the costs involved?
- Visual designs are based on your feedback and our recommendations on web design best practice and the best user interface designs.
- Websites are designed to make information easy to find for your potential customers and encourage them to stay on your site for more information.
- Websites are coded to be easily read by search engines and give you a great platform to start trying to get higher rankings in search results, and attracting free visitors.
- Modular websites mean we can upgrade and add extra features to your website when ready or when you wish to pursue online marketing and generate more leads from your website.
- Powerful content management platform perfect for publishing news/information about your business
- Custom visual design – no templates – your design is unique
- Jquery animations (no Flash code)
- Photo optimisation to make the files smaller and quicker to load on a website
- Blog and news sections
- Clever contact form
- Interactive gallery
- Interactive home page gallery
- NO right click copyright protection
- Anonymous website visitor tracking – to see where visitors come from and what they do on your website
- 5 Free email addresses
- Premium website hosting means fast loading pages and 99.9% uptime
CMS Website Features
Content Management System Platform
The website is built on a dynamic platform that offers small businesses many advantages, for making the most of internet marketing channels.
Why choose a CMS website rather than a static (HTML) website?
- CMS websites drastically reduce the costs for edits, upgrades and expansions to your website as the needs of your business grow
- With a CMS, you can login, edit text, images and publish news or articles with ease
- You can add other users and let them login to publish for you
- New gallery photos can be added and uploaded
- You can add new customer testimonials and have them instantly appear on your website
Why bother updating your website – whats wrong with a website thats 12 or 18 months old?
Of course its not the end of the world, but customers might be concerned if they spot your website has a copyright 2009 at the bottom of pages. Or possibly your website was built with incompatible coding, and with newer versions of web browsers, your website doesn’t look quite right
- Websites that are updated regularly are looked on more favourably by search engines such as Google and Bing, and will reward you for being more ‘topical’ than your regional competitors
- In many sectors of online sales, customers are increasingly expecting to see some form of news or latest info, even if the news is 3 months old, it will reassure those uncertain customers that your business is active
Animated homepage gallery
For many websites, visitors only ever see the homepage, it only takes one quick look to decide if they wish to leave your website and continue their search elsewhere. So your homepage has to have the ‘wow’ factor in order to keep visitors engaged and interested. Good quality photos, either taken by yourselves or bought from an online Stock Photography website, play a big part in first impressions of your website, but there are even websites with great photos that fail to generate sales due to other negative influences that create ‘buyer uncertainty’ such as:
- Logo: An unprofessional logo can make some customers uneasy, especially those with larger budgets and higher expectations
- Website layout: If the website looks old fashioned, some customers may be unsure
- Website accessibility: If users cant find the info they are looking for or are unable to use the website due to eyesight problems and fonts are too small.
- Text copy: Lots of spelling mistakes can make some customers unsure about the authority of your business.
Animated gallery page
A great place to show off your photos or those you have bought to represent your service quality. The gallery is animated when clicking the small thumbnails and scrolls through more images. Its a good idea to present your best photos to appear to the visitor first – its often advised to go with top quality photos rather than most recent portfolio items first, as your website visitors are likely to have a very short attention span, so give your best impressions first!
Clever contact form
Many customers are cautious about calling first with an enquiry and would prefer to get more details in an email. The website contact form enables customers to enquire securely and easily without them having to log in to their own email software to send you the email.
- The website is based on a CMS (Content management system)
- This means the owners and any number of administrators can securely login to edit and add information at any point to the blog and video sections of the website.
- Other users can be granted their own secure access and be limited to only do certain tasks (such as publishing news articles for you)
Anonymously track where your visitors are coming from and see what they do whilst they are on your website. This helps to track marketing investments and also helps with tracking the success of Search Engine Optimisation (SEO) work.
Frequently asked questions
Small businesses are often targeted by cyber criminals because historically they have paid less attention to the security and maintenance of their websites. To combat this and mitigate the threat of attack we offer a number of services to make your site as secure as possible. Our security-focussed options include 3 tiers of email and website hosting, SSL upgrades and regular malware and virus scanning.
There are great SEO benefits to regularly updating your website with new content, so we always encourage our customers to do so. We use cutting edge content management systems on the sites we build to allow for client’s and their staff to easily add updates once their websites are complete. If you’re not confident in doing this it’s something we’re always happy to help with. We can also help you put together a content plan and assist with content creation too if needed.
The standard turnaround for a website is 4 weeks from the date we receive all the content and information needed to build it. Depending on the complexity of the site it can sometimes be quicker than this, so if you need something completing urgently do let us know and we’ll do all we can to help. If you’d like a holding page or something similar to act as placeholder whilst your site is being worked on, just ask.
As part of our competitor research we look at the design styles being used on other websites in your industry. We also chat with you about the look and feel you’d like for your site. If there are particular websites you like the look of then do share them with us and let us know what you like. If there’s a site you’d like as a template we’re always happy to take design cues from it. Rather than copy it, we’ll make you something ever better.
Don’t delete it! Speak to us first or you might lose the SEO benefits of having had a website at all, even if it might not be a great one there will be some value in it!
We’re here for you! Our copywriters and content creators will be in a great place to devise a content plan once they’ve finished learning about your business and building elements of your new site. Give us a call to chat about what you need.
We understand that some customers may have already invested in a website and simply want to add functionality to it. We’re always happy to help with this. Sometimes existing sites have been built on frameworks which don’t support certain features and upgrades. In these cases we’ll have a chat with you and take a look at what you’ve currently got in order to work out the most economical way to get the features you’re looking for.
Definitely, this is vital and is a fundamental part of all of our designs.
Weekly, or bi-weekly updates are the best way to demonstrate to Google that your business is active and deserving of ranking. If you can’t think of ways to continually update your website with new content we can help you come up with a strategy.
First, you guarantee that all elements of text, images or other artwork you provide are either owned by your good selves, or that you’ve got permission to use them. Then, when your final payment has cleared, copyright will be automatically assigned as follows:
- You will own the visual elements that we create for this project. We’ll give you source files and finished files and you should keep them somewhere safe as we’re not required to keep a copy. You own all elements of text, images and data you provided, unless someone else owns them.
- We will own the unique combination of these elements that constitutes a complete design and we’ll license that you, exclusively and in perpetuity for this single project only, unless we agree otherwise. We can provide a separate estimate for that.
- We love to show off our work and share what we’ve learned with other people, so we reserve the right, with your permission, to display and link to your project as part of our portfolio and to write about it on websites, in magazine articles and in books.
Many extras are listed to give you an idea of prices, some are not, please ask if you can’t find the add on you’re looking for.
- Homepage slider – from £30
- Photo Galleries – from £30
- Testimonials slider – from £30
- Latest news slider – from £30
- Polls / Surveys – from £30
Social media Add-ons
- Twitter feed – from £POA
- Facebook feed – from £POA
- Social sharing buttons – from £POA
- Social Follow buttons – from £POA
- Website feed into Facebook Page – from £POA
- Share to reveal content – from £POA
Enquiry form Add-ons
- Extra fields in standard forms – from £20
- Advanced enquiry forms – from £30
- Survey forms – from £30
- Quotation forms – from £30
- Fact finder forms – from £POA
- Enquiry / quote calculators – from £POA
- Blogging / Article publishing platform – from £POA
- Article submission – from £POA
- Recip. Link directory platform – from £POA
- Email marketing integration – from £POA
- CRM integration – from £POA
- Email newsletter subscription setup – from £20
- RSS Feed subscription setup – from £20
Whats the difference?
- Edits or additions to Static HTML websites are done through a code editor that requires you to update every file on the website upon each edit.
- CMS websites allow you to create single files to control the appearance of pages, then dynamically inject content into these pages to rapidly create multiple different pages with an identical layout.
As an example, if you wanted to add a portfolio to your website, of say 6 projects including a projects summary page + 6 individual project pages.
- To code in static HTML this would cost approx 7 x £40 per page = £280
- To code in a CMS website costs approx £100 to create the templates then add 6x £10per page to create the portfolio items = £160
Edits to the coding of your websiteEven though most websites are written in a common programming language (html) – different designers use their own variations of the language, which slows down the speed that edits can be made by us.
- The text and images you may have utilised on your website are very useful and can continue to be used
- However, the (html) coding that your previous web-designers may have used to get your text and images to display may not be so great and in some cases, could benefit from an overhaul
- If your website is a basic, mainly static html website, then it is possible that small edits can be made with ease and should not cost much.
- However, if your website is very large or contains animations, galleries, interactive elements or quote forms, then it’s likely that edits will cost much less if the same work was being done on an Alloy website.
If you are launching a new online marketing campaign including social media, SEO etc. and your website requires major edits and additions such as news, information, frequently asked questions etc. – then working on 3rd party code will cost much more than if the same work was being done on an Alloy Website.
- In general, if you are considering investing more than £300 in online marketing for your business – then it’s likely that your 3rd party website will become the limiting factor in our efforts
- If your 3rd party website requires technical edits/corrections, you should consider if buying an Alloy website would resolve these issues at a lower cost than the edits on 3rd party code.
By spending from just £299 on an Alloy designed website – you not only get a solid foundation to build upon, but also your further marketing investments are amplified by the built-in features of Alloy websites such as:
- Blog publishing platform
- RSS feed output for syndication
- Easy code editing
- Easy edits by the customer via the CMS admin platform
- Almost all website add-ons are from £40 and can be bolted-on with ease (testimonials, advanced quotes, link directory etc.) allowing your website to expand with your business.
- Keen to stick with your website created by a 3rd party?That’s fine we are happy to work with you however possible, but 90% certain it will cost you more(in the long-run).
- Considering a new website built by Alloy but worried about the costs?from just £299 you can get your old website data moved over onto an AlloyCMS platform, ready for you to get publishing blog posts and to reap the financial rewards of having a website that ranks better on the search engines, and brings you more business.
Please get in touch if you have any questions.
- For 30 days after the launch of your new website, you can request edits (within reason) free of charge.
- After this stage, or if you have a website designed by a 3rd party – website updates are charged at £30 per hour with a 1 hour minimum.
- Most edits such as changing phone numbers or addresses only takes a few minutes, so it’s worth preparing some other text you may wish to add or edit to get the maximum value for money for your 1 hour.
- Adding full pages to your website is also charged by the hour, but in general, they take 1 hour to create and then around 20 minutes of edits – resulting in an average charge of £40 per page.
- Please ask for a free no obligation quote before any work starts so you know exactly what you are getting.
- See here for the webdesign package price list
The design process
Here is a summary of our design process to help you keep the costs of your design as low as possible:
- Stage 1: Research and feedback – We will send a questionnaire to collect your ideas and see which competitors have websites you like.
- Stage 2: Mockups / concept designs – Your suggestions and ideas will be transformed into a visual mockup image of your website home page, we usually provide an intial mockup and refine this towards a finished design. Changes to the design at this stage are the cheapest, and it’s best to get something you are 90% happy with in the mockup stage, especially in terms of the general layout of the pages, and the colour schemes.
- Stage 3: Concept converted into a working website, for you to try out and test, we will make the final tweaks and add that “polish” to visual design at this point. Changing a few photos or text at this stage is usually fine and within the bounds of your website quoted budget, however major changes to the design such as change of colour schemes, major changes to the layout of the pages may incur additional costs, but we will always notify you before proceeding with work that is beyond the scope of the original quote.
In summary, try to get all your ideas prepared and given to us at stage 1, and making major changes to the design will always be cheaper during stage 2, rather than stage 3.
Additional edits to your design
- We will inform you of any work that is out of the scope of the original quote before proceeding with any work.
- Additional edits beyond the scope of the original quote will be quoted for you on an ad-hoc basis, usually at the standard rate of £30 per hour with 1/2 hour minimum.
Ownership and copyright
On receipt of your final payment of the website design balance, you will have full ownership of the website design and text, and of course any images provided by you. If we have provided photos for you in the design, we retain the rights to these photos. If you have bought photos yourself for the design, or we have bought photos on your behalf, you will have ownership on receipt of the design balance.
If we have registered a domain name on your behalf, or you have transferred your domain to our management, then you will retain full ownership of the domain as long as you are up to date with your domain name renewal payments which are paid yearly and usually cost around £7 per year for .co.uk domains and £12 per year for .com domain names. Failure to pay your domain name renewal fees within 30 days will result in your domain either expiring, so that neither us or you can control it anymore and it will return to the market for sale in 45 days. In some situations where the renewal fee is not paid within 30 days, we may choose to pay your renewal fee which would give us legal ownership of the domain name.
If you registered your domain or in situations where we were managing your domain name and you requested for us to transfer the control of the domain over to you: You have the responsibility to renew, pay for and manage your domain name, and we can not accept responsibility if your domain is not renewed in time and goes into expiry mode.
Scenario 1: If you have had a website for several years and are ‘due’ for a brand new website, then fantastic!
- Our statistics show your new completely new redesigned site will help to convert around 10-25% more visitors into enquiries than your old website
- Building from your text and any photos on your old site, your new one can be put together faster than a website for a new company
- Any further online marketing investments in your Alloy website, build upon the strongest of foundations, to create an impressive tool for converting customers and also to build a valuable online presence for your business on the major search engines (Google, Bing, Ask, Yahoo).
Scenario 2: Possibly you have a more recently-built website, that does not perform well in terms of converting customers, or attracting visitors from search engines. It’s the same in every trade, and as you may expect – all webdesigners/ SEO / Marketing Consultants are not made equal, so if you have any doubts your current providers are not giving your business the best possible chance online – (whilst online marketing channels offer small businesses a phenomenal potential), then it’s up to you to act for the benefit of your business.
- In some cases it’s possible work with your current website to make improvements and additions
- But often edits to a 3rd party website will incur extra costs, and if you intend to make a major push for increasing online visibility and lead generation, it often becomes far more cost efficient to move over to an Alloy CMS website which from just £250, offer the strongest possible website platform to build upon.
What’s so great about Alloy websites?
- Edits to your website are cheaper than you may be used to
- Alloy sites can be upgraded to have a built-in blog publishing platform – regularly publishing news and testimonials, tips and advice, helps to keep your website and online presence ‘fresh’ and topical to benefit from even higher rankings and more leads generated from search engines.
- Your website is linked up with Analytics visitor tracking software – goals are created & conversions are tracked from day1
- Your website is coded to perform in harmony with the search engine algorithms, who sweep through on a regular basis to judge your site and determine it’s ranking potential on the search engine results pages (SERPS)
- You get an premium quality and high reliability web+email hosting service
So hopefully, after weighing up the pros and cons, you will come to the conclusion that an Alloy website offers both your business a visually appealing and high performing interactive brochure, but also acts as a highly tuned ‘engine’ that can power your online marketing activities, moving forward.[hr]
So, what’s involved in the move?
1. Your Domain Name
Your domain name (www.mycompanydomainname.co.uk) is the most valuable online asset to your business.
- Before you contact your current webdesigners, you need to find out if you are the legal registrant of the domain.
- Enter your web address here to see who is the registrant of your domain http://whois.domaintools.com/
- If you have your domain printed on stationery, or even your van, it would (of course) cause problems if it was disconnected from your website by a disgruntled webdesigner or company.
- If you are not the registrant of your domain then you need to be very careful asking to gain legal ownership (of what you thought was your property after paying-for, but possibly isn’t)
- Even if you are listed as the domain registrant, you need be cautious asking to gain control of the domain, and move your business elsewhere, as there are several things 3rd parties can do to slow down or complicate the move of your business away from them.
- Once you are ready to make the switch, we can either gain control of your domain and point it to your new Alloy hosting + email account, or we may have to move your domain away from your previous conmapny, to a new domain registrar of your choice. This process is usually free, but requires a renewal of your domain for a year or 2.
- All the details are completely managed for a seamless move with minimum hassle
2. Your website
Your website text and images can be grabbed from your old website before it is taken down, and used in your new design. Your new website can be prepared, ready to go, so that once you give your old company notice, you can have a seamless transfer over to your new Alloy website and premium hosting account.Features of Hosting from Alloy Marketing
- Premium quality UK based hosting
- Servers are based at the premium Blue Square data centres in the UK
- Expected uptime is an outstanding 99.95% uptime
- To give you an idea, there hasn’t been 1 single hosting / uptime complaint from customers in 2012, and it’s mid-April!
3. Your emails
When you enquire about your specific requirements, we can find out how you are currently receiving and sending emails. The identical email accounts and redirects will be recreated on your new Alloy hosting. If you are just using 1or 2 accounts this service is free.If you have more than 2email accounts, there is a nominal admin fee to cover the small costs of setting up the extra accounts on your new hosting and providing the configuration details you need to change if any.
- If you are using hotmail, gmail, yahoomail or another free service, and you receive emails forwarded from your website, then you will not need to change anything at all and your transfer will be seamless.
- If you are using your business email address to send/receive via POP or IMAP, using a desktop email browser such as Microsoft Outlook, Mozilla Thunderbird, Windows Live Mail Desktop Version etc. We can setup the same accounts on your new hosting, but with new passwords, so you will just need to open the options panel for your email software and enter your new email server passwords and details. This is a very easy process that we can provide clear illustrated instructions so that you can complete at your end within about 10 minutes.
Once your new website is designed and ready to go, and you are ready to make the move, we initiate the process by gaining control of your domain name and then pointing over to the new Alloy webhosting. Unlike many conventional agencies, we have the flexibility to be able to initiate your transfer at the weekend, so if there is a few hours when your website is not available, it’s at the weekend.
- If you have control of your domain, the transfer time will be between 2-24 hours.
- If you don’t have control of your domain, and we need to transfer it to a new domain registrar, so that we can gain control of it and point it to Alloy webhosting, then the process can take between 4 – 48hours.