Alloy Marketing have been providing SEO strategies to help cleaning companies achieve a steady improvement in rankings performance for almost 10 years.
Every SEO strategy is different and tailored to the needs of the business we’re working with. We’ve helped manufacturers, traders, breweries, fitness professionals, cafes, restaurants and plenty of cleaning companies.
The cleaning industry is a very competitive market, wherever you are in the UK. SEO is absolutely vital so you can be seen in organic search results and get new leads, and although there’s plenty of advice on the internet when it comes to this subject, it’s better to work with an experienced company than to go it alone. While all strategies have to be geared towards the specific business and situation in question, in our experience they do have a few simple steps in common.
Don’t forget, if you need a more comprehensive SEO or marketing strategy to grow your business, give us a call. We’ve worked with a number of great cleaning companies and would love to use our experience to help you.
1. Make sure your Google Maps details are complete and correct
Believe it or not, Google is not completely omniscient (yet). You absolutely must make sure your details appear as they should on Google Maps, and this includes the location of the pin. It’s not unheard of for people searching online to be sent to the wrong location, and it goes without saying that the likelihood of this increases if your postcode is entered incorrectly.
This is probably the first thing users will see regarding your business, so it’s essential to get it right. If you don’t, the chances of your business being shown in the limited selection of Google Maps listings are very low indeed.
2. Make sure your social media details match your Maps listing details
On a similar note, you need to have the same consistency across all of your social media channels as well. This means that wherever your customers find you, they won’t be confused by conflicting information. This might seem like basic stuff, but matching these details lets Google’s algorithms know that the business is active. You won’t get very far with any SEO strategy if you don’t get this part right.
You also need to keep in mind that when people look at your social media profile, Google Maps listing or even your actual website, they’re almost definitely comparing them to other businesses. People don’t need much of a push to give up on one cleaning company and go to the next one when there’s so much competition out there.
3. Make it easy for customers to leave positive reviews
Most of us are used to making our choices on the internet based on user reviews. With certain products there often isn’t that much go off apart from reviews, and even if you have a website with all the requisite bells and whistles to impress visitors, reviews often play a big part in people’s final decision.
Reviews can come from many different corners of the internet these days. Facebook, Google, Yell and Yelp are some of the main places people might find them (and you should have a listing on each of these sites if you’re taking SEO seriously). The key to getting good reviews (apart from doing excellent work!) is to make it as easy as possible for your customers to leave them. Think about new and novel ways to encourage customers to leave a review, whether they come in the form of testimonials on your own website, or on your Google listing.
If you don’t currently have many reviews, why not offer a discount to customers who are kind enough to leave you one? You should also respond to negative reviews to show you care, and in some cases your response might indicate to the reader that the original negative comment was unreasonable. At Alloy we offer a review monitoring alert so you can respond as quickly as possible and protect the image of your company.
This is just the tip of the iceberg when it comes to an effective SEO strategy, and not only would it be bad practice for us to give away all our knowledge in one blog post, the real value of having an experienced SEO agency working with you is that we always keep on top of of Google’s constantly evolving algorithms. The strategy that worked for you one month might hurt you the next, but a dynamic approach over a number of months will keep the leads coming.
Once your cleaning company website design is completed, contact us for more information about our SEO for cleaning companies, as well as our local SEO Maps optimisation services. Cleaning companies are our specialty, so if you have any questions please don’t hesitate to get in touch.