Manufacturer conversion rate optimisation for industrial business websites
If you are already getting good traffic to your website but this is failing to generate sales or leads your website may need fine tuning. Based on years experience working with a range of B2B and B2C websites in the manufacturing industry, we can carry out in depth analysis, discovering any weak points in your digital marketing. All kinds of factors can impact on user experience and reduce the chances of a visitor converting to a customer. A dated visual design, poor navigation or functionality and lacklustre content can all conspire to underwhelm people who have discovered your business for the first time.
CRO for manufacturing eCommerce
For online sales, CRO makes sure that your products are displayed in a way that does them justice. For people making an online purchase, the appearance of the website stands in for the shop dressing that would inform a customer’s opinion if they making a purchase in person. On this basis, it is more than justified to invest in a website experience that is on par with what your customer would expect when dealing with you in person. As web design has come on in leaps and bounds, visitors will quickly “bounce” off your website if they don’t encounter a website that works for them. This is especially true of mobile users, who now account for more than half of internet traffic and require a radically different interface to desktop users. When developers refer to high ‘bounce rates’ this is what they’re talking about.
CRO for B2B Manufacturing websites
CRO isn’t just about boosting direct sale through a website. Website improvements should not be overlooked by those who are not making direct sales online. For B2B manufacturing companies, a website now performs much the same function as a brochure. It may be where a potential customers forms their first opinion of your business, so it should make the best possible first impression. It can take a lot of time and money to generate traffic to your website, but this won’t generate more revenue unless those visitors get in touch. Carrying out an SEO audit can reveal what’s holding back your website and what can be done to get a bigger return from your marketing budget.
Converting more customers for your manufacturing business
If your traffic is high but your conversions don’t tally up, chances are our manufacturer conversion rate optimisation could be a real asset to your business. Get in touch with a link to your current website for a no obligation chat about how we can help drive more conversions through your website.
Frequently asked questions
The bounce rate of a website refers to the percentage of visitors who visit (or land) on the site then quickly leave the site (or bounce). It is used to give an idea of the quality of the site. Sites that have an easy to understand layout and are simple to navigate tend to have the lowest bounce rates.
That depends on the amount of traffic to your website. Get in touch and we can take a look and give you an idea. In many cases once work begins we’ll have useful data within a few days.
A/B split testing distributes two different versions of your website’s landing pages equally amongst visitors to the site. The different pages may use different images, layouts, colour palettes or words. By monitoring the bounce rate of traffic to these pages we can get an idea of the type of content and presentation that is most effective for your business.