LINKEDIN Ads management
Reach Decision-Makers, Drive B2B GrowthOur LinkedIn Ads Management service helps B2B businesses generate high-quality leads, build brand authority, and reach key decision-makers through targeted, data-driven campaigns.
Grow On Linkedin
In the world of B2B marketing, LinkedIn advertising is a game-changer. As the world’s largest professional networking platform, LinkedIn offers businesses an unparalleled opportunity to connect with decision-makers, industry professionals, and high-value prospects. At Alloy Marketing, we specialise in data-driven LinkedIn advertising strategies that help businesses generate high-quality leads, increase brand visibility, and achieve measurable growth.
What is LinkedIn Advertising?
LinkedIn advertising is a powerful digital marketing strategy that enables businesses to target professionals and organisations based on industry, job title, company size, location, and more. Unlike other social media platforms, LinkedIn is specifically designed for professional networking, making it the ideal place for B2B companies to engage with their target audience.
Types of LinkedIn Ads We Manage:
- Sponsored Content – Promote your posts to reach a wider professional audience.
- Sponsored Messaging (InMail) – Send direct messages to highly targeted prospects.
- Text Ads – Cost-effective pay-per-click (PPC) ads displayed on LinkedIn’s sidebar.
- Dynamic Ads – Personalised ads that engage users with their own profile data.
- Lead Generation Forms – Collect leads directly from LinkedIn without requiring users to leave the platform.
Precise Audience Targeting
Our Audience Targeting Approach:
- Job Titles & Roles – Target decision-makers, executives, and specific professionals.
- Industry & Company Size – Focus on businesses within your ideal market.
- Skills & Interests – Engage users based on their professional expertise and interests.
- Location-Based Targeting – Reach audiences in specific geographic regions.
- Retargeting & Lookalike Audiences – Re-engage past website visitors and target similar audiences to expand your reach.
Benefits of Our LinkedIn Advertising Services
Choosing Alloy Marketing as your LinkedIn advertising agency gives you access to expert campaign management, precise targeting, and continuous optimisation. Here’s how we help businesses grow with LinkedIn ads:
Generate High-Quality Leads
Unlike traditional digital marketing platforms, LinkedIn allows for highly refined audience targeting, ensuring your ads are shown to the right professionals. This results in higher conversion rates and better-qualified leads.
Precision Targeting for Maximum ROI
Our LinkedIn advertising experts use advanced data analytics and audience segmentation to ensure your campaigns reach the right people at the right time, maximising your return on investment (ROI).
Data-Driven Strategy & Performance Tracking
We use advanced tracking tools and analytics to measure campaign performance. Our clients receive detailed reports and insights on engagement, conversions, and ROI, ensuring transparency and continuous improvement.
Full-Funnel Campaign Strategy
Whether your goal is awareness, lead generation, or nurturing warm prospects, we create campaigns tailored to each stage of the buyer’s journey. From Sponsored Content to Lead Gen Forms, we use the right formats to meet your objectives.
Boost Brand Visibility Among Decision-Makers
LinkedIn is where executives, managers, and industry leaders spend their time. By leveraging sponsored content and dynamic ads, we ensure your brand reaches the most relevant audiences, increasing awareness and credibility in your industry.
Cost-Effective B2B Advertising
With LinkedIn’s pay-per-click (PPC) and pay-per-impression (PPI) models, we tailor campaigns to align with your budget while delivering the best results. Our team constantly monitors and adjusts bids to optimise spending and maximise performance.
Build Brand Authority Among Professionals
Consistent, well-crafted LinkedIn ads can position your brand as a leader in your space. We help you increase visibility among the right audiences, improving brand trust and recall in your industry.
Save Time and Avoid Common Pitfalls
LinkedIn’s ad platform can be complex and expensive if not managed correctly. We eliminate guesswork by handling the entire process, from strategy to execution, ensuring your campaigns run smoothly and deliver results.
Our process
At Alloy Marketing, we follow a strategic approach to LinkedIn ad campaign management to ensure maximum engagement and conversions.
Strategy Development
We start by understanding your business goals, defining your target audience, and setting key performance indicators (KPIs) to align with your objectives.
Ad Creation & Copywriting
Our team of expert copywriters and designers craft compelling ad copy and visuals designed to attract clicks and generate leads.
Campaign Launch & Management
Once approved, we launch your campaign and continuously monitor performance, making real-time adjustments to improve efficiency and engagement.
Data Analysis & Reporting
We provide detailed analytics reports, showcasing key metrics such as click-through rates (CTR), conversion rates, and cost per lead (CPL) to measure success and refine future strategies.
Why Choose Alloy Marketing as Your LinkedIn Advertising Agency?
With years of experience in B2B digital marketing, we have developed proven LinkedIn advertising strategies that deliver results. Here’s why businesses trust us:
- Proven Expertise – Our team has successfully managed LinkedIn campaigns across various industries.
- Custom Strategies – We tailor every campaign to match your business goals and audience.
- Full-Service Marketing – Beyond LinkedIn ads, we offer SEO, content marketing, PPC, and social media services for a holistic marketing approach.
- Transparent Reporting – We provide in-depth performance reports so you can track your campaign’s success.
- Dedicated Account Managers – Work with an experienced professional who understands your business and optimises your campaigns for success.
A/B Split Testing for LinkedIn Advertising
Maximise Your Campaign Performance
Enhance Your LinkedIn Ads with Data-Driven Optimisation
When running a LinkedIn advertising campaign, ensuring that your ads perform at their best is crucial. One of the most effective ways to improve ad engagement, conversion rates, and ROI is through A/B split testing. At Alloy Marketing, we specialise in optimising LinkedIn ad campaigns through rigorous A/B testing strategies, allowing businesses to make data-driven decisions that enhance their ad performance and drive measurable results.
What is A/B Split Testing in LinkedIn Advertising?
A/B testing, also known as split testing, is a controlled experiment where two or more variations of an ad are tested against each other to determine which performs better. By systematically testing different elements of your LinkedIn ads, you can identify what resonates best with your target audience and refine your strategy accordingly.
Key Elements We Test in LinkedIn Ads:
- Ad Headlines – Testing different headlines to determine which grabs attention best.
- Ad Copy – Comparing variations in messaging to optimise engagement and conversions.
- Call-to-Action (CTA) Buttons – Experimenting with different CTAs to improve click-through rates.
- Images & Videos – Evaluating the impact of different visuals on user engagement.
- Ad Formats – Testing between Sponsored Content, Message Ads, Text Ads, and Dynamic Ads.
- Audience Segments – Running tests on different demographic and professional targeting criteria.
- Bidding Strategies – Comparing cost-per-click (CPC) vs cost-per-impression (CPM) models.
Why A/B Testing is Essential for LinkedIn Advertising Success
A/B testing is not just a best practice; it’s a critical step in maximising your LinkedIn ad campaign performance. Here’s why:
1. Increase Conversion Rates
By continuously refining your ads based on test results, we ensure that your LinkedIn ad campaigns are optimised for higher click-through rates (CTR) and conversions.
2. Reduce Ad Spend Waste
Instead of relying on guesswork, A/B testing helps allocate budget efficiently by identifying which ads generate the best return on investment (ROI).
3. Understand Your Audience Better
Testing different ad elements provides valuable insights into what messaging, visuals, and offers resonate most with your audience.
4. Stay Competitive
With more businesses advertising on LinkedIn, standing out is crucial. A/B testing helps fine-tune your ads so they perform better than competitors’ campaigns.
5. Make Data-Driven Decisions
Instead of assumptions, every adjustment made is backed by real data and analytics, ensuring smarter marketing strategies.
Our LinkedIn A/B Testing Process
At Alloy Marketing, we follow a structured approach to A/B split testing for LinkedIn ad campaigns, ensuring optimal results:
1. Define Key Metrics & Goals
We start by identifying the specific goals of your LinkedIn ads – whether it’s lead generation, brand awareness, or increasing website traffic. We then set key performance indicators (KPIs) to measure success.
2. Create Multiple Ad Variations
Our expert team designs multiple versions of your LinkedIn ads, varying elements such as copy, visuals, and CTAs to identify what drives the best engagement.
3. Run Controlled Tests
We launch split tests in a controlled environment, ensuring each variation is tested on a similar audience under the same conditions for accurate comparison.
4. Analyse Performance Data
Using LinkedIn’s analytics tools and third-party tracking software, we evaluate test results, identifying the most effective ad components.
5. Optimise & Scale Winning Strategies
Once we determine the best-performing ad, we refine and scale successful elements across your entire LinkedIn advertising campaign, continuously improving results.
Why Choose Alloy Marketing for LinkedIn A/B Split Testing?
As a leading LinkedIn advertising agency, Alloy Marketing brings expertise, experience, and data-driven strategies to every campaign. Here’s why businesses trust us:
- Proven A/B Testing Experience – We’ve successfully run LinkedIn ad split tests for various industries.
- Data-Driven Approach – Every campaign decision is based on real performance data.
- Full-Service Campaign Management – We handle everything from ad creation to optimisation and reporting.
- Dedicated Account Managers – Get a personal marketing expert dedicated to maximising your LinkedIn ad performance.
- Transparent Reporting – Receive detailed reports on test results, ad performance, and actionable insights.
Get Started with LinkedIn A/B Testing Today
Want to improve your LinkedIn ad performance and get the most out of your budget? Our A/B testing strategies ensure that your campaigns are optimised for maximum engagement, conversions, and ROI. Contact Alloy Marketing today for a free consultation and let’s fine-tune your LinkedIn advertising strategy with data-driven A/B testing!
Strategy
Our social media approach
Create
Our talented team of copywriters and graphic designers can craft original, engaging content to form the foundations of your ad campaign. Stand out from the crowd and communicate the right message for your business. We will help you convey your brand as strongly as possible and help you identify the key USPs that give you your advantage over the competition.
Target
We draw on a vast range of experience and evidence when targeting your ads to the people who will be interested in what you are selling. Get more clicks and more engagement from your budget by having our team identify your target demographics and making sure your ads are displayed with laser precision.
Optimise
Our social media campaigns are not set and forget. As we gather more data, we can continue to make more and more refinements, making small tweaks, carrying out split testing and using the evidence to make the campaign increasingly efficient. Whether you want to target a super specific group of people or want to make savings on a big campaign, we can help you get the most from every pound spent and add clicked.
Linkedin Ad Campaign Pricing
Spending over £2500 per month on ads? Please contact us for a custom quote.
One-time
Single Ad Campaign- Setup of ad account
- Creation of 1 campaign
- Setup of x1 advert with x3 variations
- Creation of image asset
- Creation of text copy
- 1 month summary report
Essential
Under £500 /month ad budget- Setup of initial campaign
- x2 adverts with x2 variations
- Creation of visual assets & copy
- Weekly checks on your account
- Monthly updates to ad copy
- Monthly summary reports
Standard
£500 - £2500 /month ad budget- As starter plan
- Weekly updates to ad copy
- Weekly optimisation of keywords
- Landing page recommendations
What's included
A snapshot of the kind of services we have included in our advertising campaign management.
-
Comprehensive campaign strategy tailored to your business objectives
-
Audience research and advanced targeting setup (e.g. job title, industry, company size, seniority)
-
Development and management of Sponsored Content, Message Ads, Text Ads, and Lead Gen Forms
-
Professionally written ad copy and creative guidance
-
LinkedIn Insight Tag installation and full conversion tracking setup
-
A/B testing of creatives, audiences, and ad formats
-
Daily monitoring and ongoing performance optimisation
-
Bid strategy and budget pacing management
-
Retargeting campaigns for engaged and warm audiences
-
Funnel planning and integration with your CRM or lead capture tools
-
Competitor analysis and industry benchmarking
-
Strategic adjustments based on real-time performance data
-
Detailed monthly reporting with clear insights and recommendations
-
Dedicated account manager with direct communication
-
Optional audit and recommendations for your LinkedIn company page and organic content
If you’re interested in our Linkedin advertising management service reach out to the team today and discover how we can help.
Get started with us today
Partner with a team that understands how to turn LinkedIn into a high-performing lead generation channel. Get in touch today to schedule a free strategy call and discover how we can help you grow through LinkedIn Ads.
Data Driven marketing
Know what's going on with your marketing dashboard
Our clients often have limited budgets but big ambitions, so our work is based on the best quality data we can find. We implement website analytics and conversion tracking from day one and utilise this data to make informed recommendations for your campaign. You can keep tabs on your campaigns with us from our crystal clear live data dashboard from within your client portal.
What we're working on
See what we've completed in the past month and what we're planning on next month.
Business metrics
Traffic, referrals, leads from social/organic/paid alongside conversion data.
Insights & Advice
Insights and action points are recommended based on our extensive experience.
FAQs
Answers to your frequently asked questions about our Linkedin ads management services.
Linkedin ads
LinkedIn Ads are ideal for B2B companies, consultants, service providers, recruiters, SaaS platforms, and any business looking to reach professionals, business owners, or decision-makers. If your target audience includes people in specific industries, job titles, or company sizes, LinkedIn offers the most precise targeting available.
You receive a detailed monthly performance report that outlines key metrics such as impressions, clicks, conversions, cost per lead, engagement rate, and return on ad spend. We also provide insights into what’s working, what’s being tested, and our recommendations moving forward. Strategy calls can be scheduled as needed.
Our clients typically experience improved lead quality, lower cost per qualified lead, and more efficient sales pipelines. While specific results vary depending on industry, budget, and offer, we have helped B2B clients reduce acquisition costs, increase conversion rates, and improve ROI through LinkedIn’s precise targeting and our strategic optimisation.
Our service provides end-to-end campaign management, including strategy development, audience targeting, ad creation (copy and visuals), campaign setup, A/B testing, daily monitoring, performance optimisation, and detailed monthly reporting. We also handle Insight Tag installation, lead tracking, and optional funnel integration with your CRM or email platform.
We manage all LinkedIn ad formats, including Sponsored Content, Sponsored Messaging (Message Ads and Conversation Ads), Text Ads, Dynamic Ads, and Lead Gen Forms. We recommend the best format based on your goals — whether that’s brand awareness, lead generation, event registrations, or nurturing existing prospects.
LinkedIn typically has a higher cost per click (CPC) than platforms like Facebook or Google, but it offers unmatched B2B targeting. You are paying to reach decision-makers and professionals with high purchasing power, which often leads to a higher return on investment and better lead quality.
Most clients begin to see measurable results within 2 to 4 weeks. The first few weeks focus on testing and data collection, while ongoing optimisation improves performance over time. Lead quality, sales cycles, and industry type can all influence how quickly results translate into ROI.
We use LinkedIn’s robust targeting features to segment audiences based on job title, function, seniority, industry, company name, company size, education, interests, and more. We can also build custom audiences using your website traffic, CRM data, or LinkedIn engagement, and create lookalikes of your most valuable customers.
Simply contact us to book a free discovery call. We’ll discuss your business goals, current marketing efforts, and whether LinkedIn Ads are the right fit. If we move forward, we’ll handle the onboarding process and campaign setup — usually within 7 to 10 working days.
Yes. If you use LinkedIn Lead Gen Forms, we can integrate them directly with most CRM platforms or email marketing systems using tools like Zapier or native LinkedIn integrations. This ensures leads flow smoothly into your sales pipeline without manual entry or delay.
Yes. You will grant us access via LinkedIn Campaign Manager as an authorised partner. You retain full ownership of your LinkedIn Ad Account, billing details, and campaign history. We operate transparently and keep you informed of all changes and activity within your account.
We offer full ad creation support, including copywriting and creative direction. If you have brand guidelines or existing content, we will work within those. If not, we can help develop high-converting ad copy, visuals, and messaging that aligns with your brand and speaks directly to your target audience.
Our Social Media Services
We offer a range of social media marketing services, click below to read more
Management
Boost reach, engagement and sales with creative, multi-channel campaigns