SEO for local leads in Property
Property is a global industry but location matters. Ranking at the top of search engines for high value keywords is a constant challenge, so you need an agency you can depend on to get the job done properly. As with anything, cutting corners isn’t going to work in the long run. We offer an affordable and effective SEO service specifically for British property businesses looking to put themselves on the map.
One of the primary objectives with local SEO is to set up and optimise all the information and content that both Google and your potential customers are searching for. We ensure that your maps listing can be found by more people with technical audits and bespoke content creation. Shifting a business up even just a couple of positions in search rankings for high value keywords can bring a massive and welcome boost to sales, bookings or orders.
Local SEO is not the same as national SEO, although both call for a carefully researched and executed plan of action. An effective campaign depends upon the coordination of a number of areas in order to achieve maximum impact. Our experienced team, made up of serious SEO strategists, website developers and content creators, can plan and execute the perfect blend of tactics that property businesses need.
SEO tactics for property companies
In order to boost your local SEO performance we will work out what your customers are actually searching for, i.e. the specific terms and phrases they’re using. This is the best way to be sure to get in front of the people who are actively looking for your services. By targeting these keywords we can accelerate growth for all kinds of B2B and B2C property companies. We’ve worked with many types of business in the sector and our services can be perfectly tailored for all of the following:
- Property developers
- Estate agents
- Letting agents
- Property Management companies
- Chalet management companies
- Construction companies
- Construction contractors
- Renovation and refurbishment companies
- Facilities management
Our role is to make sure that you don’t just get a “cookie cutter” SEO campaign, but one that is the perfect fit for your business and gets you in front of exactly the right customer.
Property company local SEO analysis
How do we put together your unique SEO campaign? We keep ahead of the curve by doing our research on all the latest updates to Google’s algorithm and services.We collect as much data as we can with a range of powerful tools and data collection systems which we use to build an accurate picture of how your SEO is currently performing. From this we can work out what the most profitable and realistic targets will be and which methods we can use to get you there as economically as possible. We combine this data driven approach with our understanding of you, your business and your customers, giving you a personal and dedicated service that gives you practical, actionable advice. This often covers the following:
- On-page analysis. Dissecting all the information on your website to understand its impact on search performance. This isn’t just the information visible to users on the front end, it’s the meta information as well.
- Off-page analysis. We track down references to and mentions of your business online, finding links to your site, ensuring their accuracy and measuring your online footprint.
- Google MyBusiness and Social Media Analysis. A linchpin of local SEO is the Google Maps listing of a business, accessed through your Google My Business account (formerly Google Places). This ties in with the places you can control the presentation of your business such as Facebook and LinkedIn and presents your reviews to searchers.
- Google Analytics and Website Performance Review. We examine the data about how visitors are using your site, which pages get the best reaction and which tend to turn them off. Maybe there is one area that is holding your site back or something that is particularly popular. Where we needed we can make suggestions to improve this performance, keeping people on your site for longer and increasing the chances of a conversion.
- Keyword Research. We don’t guess what your customers are searching for, we collect data on the most valuable and popular keywords as well as golden opportunities targeting under valued niche searches. We’ve achieved great results for our clients by balancing high value targets with long tail keywords and identifying opportunities for profitable growth.
- Rank tracking. By finding out where your website currently ranks for your target keywords, we can start to establish what will be needed to do better. Meaning that your budget will go towards achieving your most important goals.
SEO reporting
A key thing to remember is that SEO takes time. Depending on your campaign, results can take a couple of months to become apparent. So how do you know it’s working? We believe transparency is key, so we provide you with 3rd party reports that update you on the performance of your website on a regular basis. Our link and citation building work will demonstrably increase online mentions of your business, you’ll see how your website increases to rank more highly for a range of keywords and we’ll give you a simplified Google Analytics dashboard so you can focus on the figures that matter. With a dedicated account manager, you’ll also have someone on hand to explain anything you don’t understand about your campaign.
Local SEO for property businesses
Want to increase the local search performance of your property business? Get in touch today for a no obligation chat to discuss your goals and we’ll create the strategy to take you there.
