Ecommerce web development
eCommerce Web DevelopmentWe don’t just build online stores; we craft digital shopping experiences that convert visitors into loyal customers. Here’s why businesses trust us:
Why Choose Alloy Marketing
In today’s digital marketplace, having a robust e-commerce website is essential for business success. At Alloy Marketing, we specialise in developing high-performance online stores that not only look great but also drive sales. Whether you’re launching a new store or upgrading an existing one, our expert developers create seamless, user-friendly e-commerce experiences tailored to your brand.
WooCommerce & Shopify Experts
We specialise in two of the world’s leading e-commerce platforms, ensuring a tailored solution for your business.
Mobile-First Design
Over half of online shoppers use mobile devices. Our responsive designs ensure seamless shopping experiences across all screen sizes.
Transparent Reporting
Cost Control – With PPC, you only pay when someone clicks on your ad, allowing for flexible budget management.
SEO-Optimised for Maximum Visibility
Our sites are built with SEO best practices, helping you rank higher on search engines and attract more organic traffic.
Secure & Scalable Solutions
From secure payment gateways to scalable infrastructure, we ensure your e-commerce store is built to grow with your business.
Ongoing Support & Maintenance
We offer continuous support, updates, and improvements to keep your store running smoothly.
Our Clients
Over the last decade we’ve worked with a wide variety of clients from all of the following areas
High Volume E-commerce stores
Attract new customers, build a loyal community, and increase sales by creating brand awareness through a great website, promotions, and reactive support.
Boutique Shops
Whatever you’re selling we can build, maintain and scale your dream e-commerce platform. With design and development on tap we can help you realise your ambitions.
WooCommerce Development
WooCommerce is the perfect choice for businesses looking for flexibility and complete control over their online store. Our WooCommerce development services include:
- Custom WooCommerce Store Design – Unique, branded designs tailored to your business.
- Plugin Development & Integration – Enhance functionality with powerful plugins.
- Secure Payment Gateway Setup – Support for multiple payment options, including Stripe and PayPal.
- Scalable Solutions – Ideal for businesses looking to grow without platform limitations.
- Seamless WordPress Integration – If you already use WordPress, WooCommerce is the perfect extension.
Shopify Development
Shopify is a great solution for businesses seeking a fast, reliable, and easy-to-manage online store. Our Shopify development services include:
- Custom Shopify Store Design – Eye-catching, high-converting themes tailored to your brand.
- Shopify App Integration – Extend functionality with powerful apps.
- Optimised Checkout Experience – Reduce cart abandonment and boost conversions.
- Multi-Channel Selling – Sell on social media, Amazon, and other platforms seamlessly.
- Hassle-Free Management – Shopify’s user-friendly interface makes store management simple.
Custom development
Our team has worked closely with large and growing eCommerce companies, consulting with them on how best to develop their platforms to best meet their changing needs. From building in features such as shipping calculators and identity checks, through to restricted products and selective discounts for different types of customer, we’ll work with you to help realise your vision.
Develop specific & unique features for your shop
Getting custom development for eCommerce stores right starts with understanding the aims and objectives of the client. We’ll work closely with you, either meeting in person or over the phone to work out a detailed specification for the task at hand. Our experienced team will dissect the goals of the development from every angle to plan for unusual edge cases and exceptions which must be accounted for in every custom development to avoid issues further down the line.
Tried & tested team working with vast inventories
With the detailed specification agreed upon, development will take place on a secure and restricted staging site to ensure none of the works affect the live site. We test in house on a range of devices and your team is welcome to test and feedback in preparation for updating the live site with the new code. Once everything is signed off and ready to go, we can help push the update to your live eCommerce site or simply zip and send the files to your webteam to upload.
Our process
We follow a structured and transparent development process to ensure your e-commerce website meets all your business needs.
1. Discovery & Planning
We begin by understanding your business goals, target audience, and product offerings. Our team conducts in-depth research to recommend the best e-commerce strategy for you.
2. Platform Selection: WooCommerce or Shopify
We help you choose between WooCommerce and Shopify based on your business model, customisation needs, and scalability requirements.
3. Design & User Experience (UX)
Our designers create visually appealing and intuitive interfaces that enhance user experience and encourage conversions.
4. Development & Integration
Using best-in-class coding practices, we develop a seamless, high-performing store with all necessary integrations, including payment gateways, shipping options, and third-party apps.
5. SEO & Performance Optimisation
We optimise your store for speed, mobile responsiveness, and search engine visibility, ensuring a smooth shopping experience for your customers.
6. Testing & Quality Assurance
Every element of your site is rigorously tested for functionality, performance, and security before launch.
7. Launch & Post-Launch Support
After a successful launch, we provide ongoing support, updates, and marketing strategies to help you scale your business.
SEO & Marketing for E-Commerce Success
A great e-commerce store is only valuable if customers can find it. That’s why we integrate digital marketing strategies, including:
- SEO for E-Commerce – Optimising product pages and category structures for higher search rankings.
- Conversion Rate Optimisation (CRO) – A/B testing and data-driven tweaks to boost sales.
- Email Marketing Integration – Automated email campaigns to nurture leads and drive repeat purchases.
- Social Media & PPC Advertising – Paid campaigns to attract high-intent buyers.
Let’s Build Your E-Commerce Store Today
Whether you need a high-performing WooCommerce store or a hassle-free Shopify solution, Alloy Marketing is here to help. Get in touch today to discuss your project and start selling online with confidence!