With years of experience providing a wide range of marketing services to small businesses up and down the country, we can give you practical, actionable guidence on how to take the lead of your marketing and grow your business.
Marketing should always start with a strategy. If you don’t already have a strategy then we can work through the process with you, helping you to identify new opportunities and finding the right balance of different types of marketing. Get a step by step plan of what you need to do and when to make real marketing progress.
Marketing is so much more than “doing a bit on social media and also on a website”, it’s about working out how these different elements fit together to guide potential customers to your business. By putting together a roadmap of what you can do in the short, medium and long term to grow your business, you be will in a position to implement the strategy yourself. Working out how the pieces fit together will help you to create a coherent campaign that is stronger than the sum of it’s parts. Then you can focus on getting as much as possible out of the marketing work you put in yourself.
One to one training
By talking you through the whole process, you can help you put your marketing in context. No one has infinite time and we can give you meaningful guidence on how to priorities your time and budget, making sure you get the most out of the essentials and that there isn’t a small oversight that holds you back. If there’s just one element of marketing that you need to get to grips with, we can help with this too. If you aren’t sure what to post on social media, how to optimise your online content for SEO or want to start managing your own PPC campaigns we can walk you through the process. Having someone there, to answer your questions as you go along and point out the nuances for your unique marketing needs, means you can get up to speed far quicker than through trial and error. Even if you aren’t carrying out every stop of process yourself, having an understanding of what marketing should be going on and why will allow for more strategic decision making.
A massive advantage of modern marketing tactics is that they can be closely tracked. From social media engagement, to rankings performance, from website visitor behaviour to conversion rates. This data is incredibly useful – if you know what to do with it. By working out which Key Performance Indicators are more relevant to your business goals we can help you find the most important numbers to keep an eye on. We can also help you put in place actionable strategies to improve the headline metrics and ultimately, grow your business.
We’re always here for you. Once you get stuck in and being to up your own marketing prowess, we’ll still be ready and waiting if you need backup. From carrying out the bits you can’t do yourself, such as technical web development work, to making sure your strategy stays on track, we can continue to touch base when needed and can offer constructive feedback as you take on more marketing yourself. As your business grows, your marketing will need to scale with it, we’ll be here to help you make those changes when you need to. Because we’ll know you and your business, we’ll be able to give you pointers when you need them, quickly making sure you are headed in the right direction.
Frequently asked questions
After several months testdriving some of the best online accounting and invoicing software solutions available to small businesses, here are some of the best options
- Recommended online invoicing and accounting software: Freeagent made by Edinburgh-based developers.
- Along with invoices and estimates, FreeAgent can handle timesheets, expenses and if you choose to import and annotate bank statements you can complete your HRMC TAX return and submit it online
- Update: April 2014 – We are now using Xero for online invoicing and has been working well for us so far – we will keep you updated