copywriting services Manchester
Compelling copy that works for search engines & customersEngaging, informative and original copy makes you stand out from the big angry mob that is the modern internet. We’ll get your brand message across in however many characters we have at our disposal.
UK Copywriting services
Compelling copy that converts customers.
If you’re looking to convert people into customers, compelling sales copy is a must. Investing in various different forms of marketing will improve your visibility to potential clients, but it is your sales pitch that will really encourage them to use your product or service.
We can help you to make a great impression on visitors to your website or social media accounts, leaving you to concentrate on delivering what your business promises. Our team can rewrite any existing literature you have where necessary. You can even send us just a brief detailing the main selling points of your business and we will make sure the customer knows who you are and what you have to offer. Congratulations, you’ve found the best copywriting services Manchester has to offer.
WORKFLOWS
Why work with us?
- Writing with purpose: Our writing fulfils a carefully selected aim, we craft words in a style to explain, inform, or persuade. And ultimately, to sell.
- Keyword optimised: Our expert marketers guide the creation of copy that will help put your business in front of the people who are searching for what you sell.
- Start to finish: By being involved in a project at every level, from concept to implementation and analysis, we can get the best results from your content.
Service details
Why invest in quality copywriting?
Copy sells. Ultimately, you need to have clear, concise, persuasive copy for potential customers to believe in your product or service. Our talented copy writers and efficient editorial process ensures that we generate pieces of writing that are up to that challenge. By working with you, our writers will provide a fresh perspective on your business and allow you to concentrate on what you do best.
SEO Focus towards copywriting
Effective marketing starts with a strong message. Good copy doesn’t just convert readers into customers, it also increases the online visibility of your business. Google values well-written content because it wants people to find the most useful resources. Our experience working on SEO means content is focused on providing what people (and Google) are looking for from day 1.
Identify the USPs
You know what the unique selling points of your business are, but unless you also happen to be a great writer, you probably won’t want to waste too much time worrying about spelling, grammar and how to be persuasive without sounding like a used car salesman. You could have the best product in the world, but nobody is going to buy it if they don’t believe in your message. Never underestimate how many customers you can lose with poorly written prose when your competition is just a click away.
Why Choose us?
Results-driven writing
Every word we write has a purpose: to engage, persuade, and convert.
Direct and personal
We speak to your customers in a way that feels natural and familiar.
Conversion-focused copy
Whether it’s a product description or an ad, we craft words that sell.
Fast turnaround
We deliver high-quality content without keeping you waiting.
No jargon, no waffle
Just clear, compelling writing that gets the job done.
Marketing-first approach
We understand the bigger picture and write with strategy in mind.
Clear, concise messaging
We strip away the fluff and get straight to the point.
SEO-friendly content
We write with search engines in mind, helping you rank higher without sacrificing readability.
Brand voice mastery
We adapt to your style, making your message feel natural and authentic.
Engaging storytelling
We don’t just sell; we create narratives that connect with your audience.
Versatile writing
From social media posts to long-form blogs, we handle it all.
Tailored to your goals
Every piece of writing is crafted with your objectives in mind.
What we do
We take the time to learn about you and your business so that we can speak on your behalf.
- Our market and business analysis identifies the key topics that we need to write about
- Being a data driven agency, we carry out sophisticated keyword research to take the guess work out of SEO.
- Once we have put together a full picture, we can put in place a plan of action to reach your goals by creating a content strategy.
- Our copywriting is powerful because it has purpose – it’s relevant to you and your customers and it gets the job done.
- With a watertight editorial process, we can keep a lid on quality control and get things proofed efficiently.
- Our multi-channel team can publish and syndicate your content across loads of platforms, so you can get the most out of your content.
Why copy matters
Any business, no matter how small is a brand, and has a brand image.
- Brand impact – Persuasive, engaging copy is essential
- Brand message – It’s vital to identify and highlight the key brand messages, and then convey your USPs in an age of short attention spans.
- Brand identity. The tone of voice used in your copy says a lot about your business, and has a big role to play in the expectations of your customers. Make sure your copy doesn’t just say what you want it to say, make sure it says it how you want it to be said.
- SEO benefits – Both humans and Google are looking for the same thing – unique, high quality writing, we can help you provide that content to drive visitors then convert more of those visitors.
- Digital brand consistency – First impressions count, if someone lands on a page of your website, what do you want their response to be?
- Website conversion rates – People get turned off by the slightest of typos or spelling errors. If people don’t understand what your product or service is, they won’t buy it. Conveying what you sell quickly enough for people to bother reading it is harder than you might think. Let alone conveying why they should buy it.
For more info on the best value copywriting services Manchester has to offer, reach out to our friendly team for a no obligation chat.
FAQs
Answers to your frequently asked questions about our copywriting services.
Copywriting
What types of materials do you write?
We create a variety of written materials, including website content, blog posts, product descriptions, email newsletters, ad copy, social media posts, and promotional materials. Each piece is tailored to meet specific marketing objectives. Our team has experience across various industries. We’ll discuss your specific needs during our initial consultation to determine how best to tailor the content to your sector.
What is your process for developing copy?
Our process starts with understanding your brand and goals. We then conduct research, develop an outline, and draft the copy. After revisions and your feedback, we ensure the final product aligns with your brand voice.
What is copywriting, and why is it important?
Copywriting is the art of writing persuasive content that encourages readers to take action, such as making a purchase or signing up for a newsletter. Good copywriting is essential because it helps communicate your brand’s message effectively, engages your audience, and drives conversions.
What are your rates for copywriting services?
Our rates depend on the type and length of content required. We can provide a detailed quote after discussing your specific needs and project goals.
Generally a good blog article that will be useful for SEO should be around 500 words long. From planning through to publication this generally takes around 2-3 hours. When working for clients on a retainer our copywriters end up learning quite a lot about the nature of the businesses they’re writing for. Often this means things get writing much more quickly, which means you get a lot more for your budget if you choose one of our marketing retainers.
How long does it take to receive the completed copy?
The timeline for completion depends on the scope of the project and our current workload. Generally, you can expect a draft within one to two weeks, depending on the specifics.
How do you measure the success of the copy you create?
Success can be measured through various metrics, such as increased website traffic, conversion rates, and engagement levels. We can help analyse these results after your copy is published.
How do you handle revisions or changes to the copy?
It’s important to us that you’re happy with tone of voice we write in. For this reason we always ask for your sign off on our copy. We add the copy to a document using a service called Google Drive, which provides a quick and easy way to read and provide comments on our work. It’s a cloud based service, accessible from any device. If you’ve never used it before it’s really very straightforward. Often once we’ve worked with a client for a few weeks they give us the all clear to proceed to publishing on their behalf without feedback since our copywriters are great at capturing their style and tone. We offer a predetermined number of revisions as part of our service to ensure you’re satisfied with the content. Additional changes can be accommodated based on your needs.
How do you ensure the content aligns with my brand voice?
We work closely with you during the initial stages to understand your brand voice and tone, ensuring all written materials reflect your unique style and message. We also conduct thorough research into your target audience, including their needs, preferences, and pain points. This enables us to write content that speaks directly to them and addresses their interests.
How can I get started with your copywriting service?
Simply reach out to us to discuss your goals and project needs. We’ll schedule a consultation to begin crafting compelling content for your audience. Upon completion and payment, you will have full ownership of the content created for your brand.
Do you work with clients on a one-off basis or ongoing projects?
We’re happy to accommodate both one-off projects and ongoing copywriting needs. Many clients prefer to have a consistent voice across all their content.
Do I get the option to approve content before it is posted on my website?
Absolutely, we want to make sure we get the tone of voice properly matched to your brand identity, so we’ll work with you to get sign-off before publishing anything. With most clients, we find they’re really happy with the way our copywriters write and, after a while, they are happy for us to take the lead on this. It’s entirely down to your preferences.
Can you write SEO-optimised content?
Yes, we create SEO-optimised copy that includes relevant keywords and phrases, improving your visibility in search engine results while still remaining engaging to readers.
Our copywriters have many years of experience writing for businesses. Previous clients include fitness businesses, manufacturing companies, cleaning companies, fashion brands, tech startups and more. We always do plenty of research before copywriting for a client, but we’ve got a lot of experience to draw on too. If we run into a subject that our writers have never written about before we’re confident in their ability to research and product great content on it. Of course, we’ll never publish anything without your consent.
Can you help with content strategy, or is it purely copywriting?
We can assist with content strategy as part of our service. We can help identify what types of content would be beneficial for your brand and how to effectively implement them.