Website copywriting service
Investing in various different forms of marketing will improve your visibility to potential clients, but it is your sales pitch that will really encourage them to use your product or service. Our website copywriting service can provide that pitch.
We can help you to make a great impression on visitors to your website or social media accounts with expertly crafted written content to engage your audience. We understand that the prospect of writing several hundred words of copy for your business may not always be an appealing one, especially after a long day. Even those who set out with the best of intentions sometimes find that the task has become a bit of a chore. Our website copywriting service draws on almost a decade of experience crafting search engine optimised copy for businesses of all types. We’re here to help you populate your website with the kind of useful and well written content that Google’s algorithms love.
Copywriting for websites, blogs and service pages
Our team can work with you to rewrite and fine tune any existing literature you have on your site. We can flesh out old, dated or underpopulated pages to increase the word counts in line with the preference of the major search engines. Working closely with you is vital, since we want to be certain to write authoritatively and in the appropriate tone of voice. If you have a brief for us to work from that’s great, but our copywriters are equally comfortable creating content from scratch, so don’t worry if you’re not sure where to begin.
Keyword optimised copywriting services
We draw upon our SEO experience when creating copy for our client’s websites. Our powerful keyword research software enables a data-driven approach. Armed with a full knowledge of how many web users are searching for the specific terms associated with your business means all copy we write is fully optimised to increase the visibility of your business. We can help you with a content strategy which builds momentum over several weeks, each piece of content playing its part in increasing the authority of your site by providing useful information to your visitors. Copywriting also forms a key part of our SEO strategies, if you’re interested in full SEO services you can learn more about them here.
We write copy for websites, detailing anything from services offered by the business to case studies of specific work that has been carried out in the past, all with the aim of calling the reader to action. We are skilled when it comes to the use of social media and can help you to launch products and reap the SEO benefits from regularly publishing online press releases. All of our services are tailor-made to your particular business, so get in touch today and find out how we can help you.
Answers to your frequently asked questions about our copywriting services.
Depending on the task, copywriting can take different amounts of time. Think about the difference between a headline on the front page of your website and a sentence in the midst of a 500 word article. The headline of your landing page is going to come under a great deal more scrutiny, with loads of variations discussed amongst the team before we settle on something. For this reason, different copywriting tasks have different costs associated with them. For the best value, consider one of our marketing retainers.
Don’t worry, we work with some outstanding copywriters who can come up with fantastic copy for use in content marketing. If you’d rather come up with the content yourself but don’t know where to start we’d be delighted to point you in the right direction and talk you through some examples of good blog content.
We’re here for you! Our copywriters and content creators will be in a great place to devise a content plan once they’ve finished learning about your business and building elements of your new site. Give us a call to chat about what you need.
We understand that some customers may have already invested in a website and simply want to add functionality to it. We’re always happy to help with this. Sometimes existing sites have been built on frameworks which don’t support certain features and upgrades. In these cases we’ll have a chat with you and take a look at what you’ve currently got in order to work out the most economical way to get the features you’re looking for.
Generally a good blog article that will be useful for SEO should be around 500 words long. From planning through to publication this generally takes around 2-3 hours. When working for clients on a retainer our copywriters end up learning quite a lot about the nature of the businesses they’re writing for. Often this means things get writing much more quickly, which means you get a lot more for your budget if you choose one of our marketing retainers.
It’s important to us that you’re happy with tone of voice we write in. For this reason we always ask for your sign off on our copy. We add the copy to a document using a service called Google Drive, which provides a quick and easy way to read and provide comments on our work. It’s a cloud based service, accessible from any device. If you’ve never used it before it’s really very straightforward. Often once we’ve worked with a client for a few weeks they give us the all clear to proceed to publishing on their behalf without feedback since our copywriters are great at capturing their style and tone.
Before we get going with any copywriting, whether that’s blog posting, social media content or creating copy for a website, we take a bit of time to get to know our clients. This normally means having a chat with you on the phone and reading through your existing posts and content. You’ll get chance to check through and provide feedback on what we’ve written before we publish anything. Our clients often prefer not to spend time checking our copywriter’s work before publishing, since once they understand the quality of the work they have full confidence in us.
Our copywriters have many years of experience writing for businesses. Previous clients include fitness businesses, manufacturing companies, cleaning companies, fashion brands, tech startups and more. We always do plenty of research before copywriting for a client, but we’ve got a lot of experience to draw on too. If we run into a subject that our writers have never written about before we’re confident in their ability to research and product great content on it. Of course, we’ll never publish anything without your consent.
Keyword research is a huge part of our digital marketing work for our clients and certainly an essential component of copywriting. Our copywriters are equipped with all relevant keyword information before they begin writing for a client. All copy we produce will be properly keyword optimised. This means no keyword stuffing; our copywriters know the difference and Google does too. Rest assured your copy will be done to the letter of Google’s guidelines for good quality content.