Website copywriting service
Website copywriting by an experience, qualified team, optimised for search visibility and user experience.
Investing in various different forms of marketing will improve your visibility to potential clients, but it is your sales pitch that will really encourage them to use your product or service. Our website copywriting service can provide that pitch.
We can help you to make a great impression on visitors to your website or social media accounts with expertly crafted written content to engage your audience. We understand that the prospect of writing several hundred words of copy for your business may not always be an appealing one, especially after a long day. Even those who set out with the best of intentions sometimes find that the task has become a bit of a chore. Our website copywriting service draws on almost a decade of experience crafting search engine optimised copy for businesses of all types. We’re here to help you populate your website with the kind of useful and well written content that Google’s algorithms love.
Copywriting for websites, blogs and service pages
Our team can work with you to rewrite and fine tune any existing literature you have on your site. We can flesh out old, dated or underpopulated pages to increase the word counts in line with the preference of the major search engines. Working closely with you is vital, since we want to be certain to write authoritatively and in the appropriate tone of voice. If you have a brief for us to work from that’s great, but our copywriters are equally comfortable creating content from scratch, so don’t worry if you’re not sure where to begin.
Keyword optimised copywriting services
We draw upon our SEO experience when creating copy for our client’s websites. Our powerful keyword research software enables a data-driven approach. Armed with a full knowledge of how many web users are searching for the specific terms associated with your business means all copy we write is fully optimised to increase the visibility of your business. We can help you with a content strategy which builds momentum over several weeks, each piece of content playing its part in increasing the authority of your site by providing useful information to your visitors. Copywriting also forms a key part of our SEO strategies, if you’re interested in full SEO services you can learn more about them here.
We write copy for websites, detailing anything from services offered by the business to case studies of specific work that has been carried out in the past, all with the aim of calling the reader to action. We are skilled when it comes to the use of social media and can help you to launch products and reap the SEO benefits from regularly publishing online press releases. All of our services are tailor-made to your particular business, so get in touch today and find out how we can help you.
FAQs
Answers to your frequently asked questions about our copywriting services.
Copywriting
What types of materials do you write?
We create a variety of written materials, including website content, blog posts, product descriptions, email newsletters, ad copy, social media posts, and promotional materials. Each piece is tailored to meet specific marketing objectives. Our team has experience across various industries. We’ll discuss your specific needs during our initial consultation to determine how best to tailor the content to your sector.
What is your process for developing copy?
Our process starts with understanding your brand and goals. We then conduct research, develop an outline, and draft the copy. After revisions and your feedback, we ensure the final product aligns with your brand voice.
What is copywriting, and why is it important?
Copywriting is the art of writing persuasive content that encourages readers to take action, such as making a purchase or signing up for a newsletter. Good copywriting is essential because it helps communicate your brand’s message effectively, engages your audience, and drives conversions.
What are your rates for copywriting services?
Our rates depend on the type and length of content required. We can provide a detailed quote after discussing your specific needs and project goals.
Generally a good blog article that will be useful for SEO should be around 500 words long. From planning through to publication this generally takes around 2-3 hours. When working for clients on a retainer our copywriters end up learning quite a lot about the nature of the businesses they’re writing for. Often this means things get writing much more quickly, which means you get a lot more for your budget if you choose one of our marketing retainers.
How long does it take to receive the completed copy?
The timeline for completion depends on the scope of the project and our current workload. Generally, you can expect a draft within one to two weeks, depending on the specifics.
How do you measure the success of the copy you create?
Success can be measured through various metrics, such as increased website traffic, conversion rates, and engagement levels. We can help analyse these results after your copy is published.
How do you handle revisions or changes to the copy?
It’s important to us that you’re happy with tone of voice we write in. For this reason we always ask for your sign off on our copy. We add the copy to a document using a service called Google Drive, which provides a quick and easy way to read and provide comments on our work. It’s a cloud based service, accessible from any device. If you’ve never used it before it’s really very straightforward. Often once we’ve worked with a client for a few weeks they give us the all clear to proceed to publishing on their behalf without feedback since our copywriters are great at capturing their style and tone. We offer a predetermined number of revisions as part of our service to ensure you’re satisfied with the content. Additional changes can be accommodated based on your needs.
How do you ensure the content aligns with my brand voice?
We work closely with you during the initial stages to understand your brand voice and tone, ensuring all written materials reflect your unique style and message. We also conduct thorough research into your target audience, including their needs, preferences, and pain points. This enables us to write content that speaks directly to them and addresses their interests.
How can I get started with your copywriting service?
Simply reach out to us to discuss your goals and project needs. We’ll schedule a consultation to begin crafting compelling content for your audience. Upon completion and payment, you will have full ownership of the content created for your brand.
Do you work with clients on a one-off basis or ongoing projects?
We’re happy to accommodate both one-off projects and ongoing copywriting needs. Many clients prefer to have a consistent voice across all their content.
Do I get the option to approve content before it is posted on my website?
Absolutely, we want to make sure we get the tone of voice properly matched to your brand identity, so we’ll work with you to get sign-off before publishing anything. With most clients, we find they’re really happy with the way our copywriters write and, after a while, they are happy for us to take the lead on this. It’s entirely down to your preferences.
Can you write SEO-optimised content?
Yes, we create SEO-optimised copy that includes relevant keywords and phrases, improving your visibility in search engine results while still remaining engaging to readers.
Our copywriters have many years of experience writing for businesses. Previous clients include fitness businesses, manufacturing companies, cleaning companies, fashion brands, tech startups and more. We always do plenty of research before copywriting for a client, but we’ve got a lot of experience to draw on too. If we run into a subject that our writers have never written about before we’re confident in their ability to research and product great content on it. Of course, we’ll never publish anything without your consent.
Can you help with content strategy, or is it purely copywriting?
We can assist with content strategy as part of our service. We can help identify what types of content would be beneficial for your brand and how to effectively implement them.